Captiv8’s Post

Now more than ever, building trust with your audience plays a key role in the success of your business. That’s why we just released your guide to effective #influencermarketing across generations. We built a study to measure the most trusted source of advertising - creators and their impact across generations. And the results are in: 🌟 Over 66% of Gen Z embrace social shopping. 🌟  50% of millennials would make a repeat purchase from a brand as a result of a #rewardprogram or loyalty points. 🌟 72% of Gen Xers who shop on social media have purchased via Facebook. 🌟 1 in 2 Baby Boomers say that clarity in advertising is key to building trust. What do these statistics mean and how can your brand capitalize? Download our full report now: https://hubs.la/Q02GflQh0

Amazon influencers are revolutionizing online shopping, contributing to 37% of Amazon traffic by guiding followers to the best deals and discounts. These trusted voices uncover hidden gems, share honest reviews, and provide insider tips. We've spotlighted 10 influential Amazon influencers who are making waves and have collected some of their recent favorites and Prime Day deals. Stay ahead of Amazon Prime Day here: https://hubs.la/Q02FYgTD0

We had a blast at MAD//FEST last week, especially during Brandon Baum and Rafe Oakes' electrifying talk that went way beyond the usual creator best practices! ✨ They spotlighted how creators are taking over social media and how smart brands are winning big by partnering with them. Here are some highlights: 🎬 Entertainment + Data: Content should be fun but always backed by solid data. 🔄 Consistency Wins: You don't need to reinvent the wheel—find what works and keep doing it! 🧪 Creative Testing: Brandon shared cool insights on how his studio works with MVPs to test new ideas. 📊 Own Your Data: Owning your data means you’re never starting from scratch. Both speakers emphasized the importance of focusing on year-over-year impact and being purposeful with your experiments to understand what works and why. We're so grateful for all the insights provided and thanks again to those who joined us! Want to learn how to apply these strategies to your brand? Schedule some time with us to find out how at captiv8.io. #MADFEST #CreatorMarketing #ContentStrategy #BrandSuccess #MarketingInsights

Ready to be inspired by some awesome 4th of July campaigns? 🎆 As we gear up for Independence Day, brands have a fantastic opportunity to connect with people in fun and authentic ways. Check out these three standout influencer campaigns: 🇺🇸 Rebecca and Blayne Jackson showed off how the Transformer Table is perfect for 4th of July gatherings. Their campaign achieved a 5.59% engagement rate, with 50.3K likes and 226.5K views. With a high sentiment of over 96% and a discount code, they made it easy for followers to join in the fun and practicality. 🇺🇸 Chef Justice Hunter shared a delicious macaroni salad recipe and the #Finish24HourChallenge. His campaign garnered a 4.22% engagement rate, 39.6K likes, and 3.3M views. He demonstrated how Finish Quantum is the perfect cleanup solution after all the festivities. 🇺🇸 @modernfarmhousefamily celebrated with a Guardian Bikes giveaway and a 4th of July decorating kit. Their campaign saw a 3.38% engagement rate, 15.4K likes, and 25.4K views. They drove tons of participation, showcasing how Guardian Bikes are great for family fun. ✨ Influencer marketing is the way to go this 4th of July! It's all about connecting authentically and making your brand shine. To learn more, check out our blog here: https://hubs.la/Q02Fg3lc0 #InfluencerMarketing #4thOfJuly #BrandEngagement #Captiv8 #MarketingSuccess

The new age of social commerce is here! We are thrilled to announce our partnership with TikTok Shop, which will allow brands and creators to easily monetize their content, create TikTok shop campaigns, discover creators and more! So what does this mean for you? 🛍️Seamlessly create shoppable videos and livestreams  🔍 Discover more creators who are championing your brand  💻 Streamline your TikTok shop operations and management  📈 Collect deeper brand and audience insights   …and so much more! Learn more about how we are advancing the creator economy with our expansion into TikTok Shop: https://lnkd.in/gZttjUFe #TikTokShop #Captiv8 #SocialCommerce #CreatorEconomy

The future of social commerce is here thanks to Branded Storefronts! Our journey with Branded Storefronts has just begun, and the impact is already remarkable! Branded Storefronts is where creator content meets personalized product curation, providing an immersive environment free from social media constraints. Discover how creating a branded storefront for your top creators can elevate your social commerce game:  ⭐ Drives new product discovery and brand visibility  ⭐ Forges deeper connections with your customers through creator recommendations, making a faster path to purchase  ⭐ Optimizes real-time analytics and AI-driven insights for personalized creator recommendations Want to give it a try? Learn more about the feature changing the way people shop online here: https://hubs.la/Q02CLtlW0 #BrandedStorefronts #Captiv8

It’s no secret that creators can be impactful to each stage of your marketing funnel. The challenge we have in today’s market is how to make the creators — your brand partners — as successful as they can be. Join us at MAD//FEST in London with YouTube star Brandon Baum and Captiv8’s Group Director, EMEA, Rafe Oakes, as they share insights on gaining a competitive edge in creator marketing for 2025 and beyond in an exciting panel! 📅 Event: MAD//Fest 📍 Location: London, UK 🗓️ Date: July 3, 11:20 AM Don’t miss this opportunity to learn how to make creators truly effective for your brand! Email us at [email protected] or learn more here: https://lnkd.in/dkr6cVu #CreatorMarketing #Captiv8 #Marketing2025 #BrandPartnerships #InfluencerMarketing #MADFest