Carat USA’s Post

British retailer Marks and Spencer has announced the appointment of Rachel Higham as its new Chief Digital & Technology Officer and Mark Lemming as Managing Director of International as it commences the next phase of its transformation strategy. #digitaltransformation #digital #digitalbusinesstransformation

💫 Looking ahead to #CannesLions next week! 💫 With Cannes Lions International Festival of Creativity opening its doors next week, promising a blend of iconic thought leadership and content from the world’s most innovative brands, a much-anticipated crescendo of creative celebration will come to its peak. Amongst all the conversations, myself and the TDC PR crew will be particularly interested in the factors affecting #CMOs. We’ll see some of the world’s most influential CMOs gather in one place to celebrate, present and learn. Elements of the Cannes Lions programme such as ‘CMOs in the Spotlight’ will also provide a pivotal platform for leading voices to discuss a variety of topics, from marketing investment priorities in the next 18 months to measuring and communicating the value of marketing within businesses, as well as identifying which new skills are growing in importance for today’s CMOs. These sessions that will provide invaluable insights for us as an integrated communications agency. What’s keeping CMOs awake at night? Truly understanding the world of the CMO is critical to the success of the communications campaigns we create for our clients. When communicating to the C-Suite audience through top tier business media, insights such as these help us continue to navigate what is, in essence, a design conversation into a global business world.  Watch this space for observations from next week! #CannesLions2024 #Csuite #CMO #businessgrowth #design #marketing

There's a familiar face on this week's edition of Amazon Ads Partners "In The Know" 💥 Podean CEO Mark Power joined Claire Hall to discuss our exciting work with E.L.F. BEAUTY that led us to win the Amazon Ads 2023 Global Expansion Award 🏆 Watch below to learn more about our strategy used to expand e.l.f. into Canada and the UK, while maintaining a leading position in the US market. #amazonads #amazonadvertising #amazonadspartnerawards #marketplacemarketing

Achieving a reputational legacy means being known personally for excellence. Become the ONE person in your field known above all others for your skill and brilliance.  Think about David Ogilvy; his reputation endures 25 years after his death.  He is synonymous with excellence in advertising. A reputational legacy is built by mastering your craft. And by being the very best in the world at ‘your thing’. Be prepared to turn work away.  Working outside of ‘your thing’, will tarnish your reputation. #PCC #PaulClaessenConsulting #GetYourWin #ReputationalLegacy #BrandExcellence #BusinessMindset #BusinessGrowth #BusinessConsulting

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.