Marketing Director @ iGlobal Forum | Helping media and events enterprises succeed | Financial Services, Fintech, SaaS, Real Estate
A nice overview for my fellow event professionals. In marketing, we talk a lot about humanising our written content, but in an increasingly AI-world is the humanising impact of events also a key consideration? As people potentially start to doubt the authenticity of content as a result of developments like AI generated articles, will seeing people and hearing them share their insights, and meeting them in person, become increasingly valuable as a source of validity and verification? What do you think? What are your key focus areas for 2024? #eventprofs #eventprofessionals #eventmarketing #b2bevents
Events Consultant and Creator | Follow me for insights on events, marketing and technology.
9 out of 10 attend events to network. How do you make sure they have enough space to do so? What can exhibitors do to leverage connection? My IBTM experience. Let me know what you think about the video in the comments.
