Alex Carpenter 🚛’s Post

The Referral Trap . . . . . 2-3 Year's back, When I was working for an agency, We were looking to outsource some of our marketing video work, but finding a good agency proved tricky. We searched the web a lots, but nothing felt quite right for us. Then, one of my colleagues suggested an agency – not the best of course (We read some reviews that were not good), but someone we trusted recommended them. It made me think – sometimes, in business, we rely on referrals a little too much. We trust someone's word blindly, just like we might trust someone's skills based on their resume and certification. 😉 But what if there's a better way? To measure it? Always do your own research! Don't underestimate the power of due diligence. The best weapon for learning something.⚔️ Just like flashy marketing doesn't always guarantee quality, a good referral isn't a shortcut. Take the time to research, ask questions, and find the perfect fit for your needs whether its business or personal needs always do due-diligence. Make a detailed list of all the questions and outcomes whatever you want. What are your thoughts? Have you ever fallen into the referral trap? #Marketing #Outsourcing The image is just for attraction it's not me... 😂😜 all rights reserved always for the right owner.

One mistake I see small business owners do all the time with their websites or marketing is they assume their clients/customers know what they do. But one principle I learned as a journalist that I now use in marketing is this: assume your reader knows nothing (about your business). When I meet with a new client, one of the first things I do with them is walk them through their website and show them what I would see as someone who knows nothing about their business. ✅ Does it spell out very clearly what you do and how you’re different? ✅ Does it explain why your product or service is important and how it can solve their problem? ✅ Is there a clear call to action so they know how to buy your product or set up an appointment? This may seem obvious but it actually can be hard to separate yourself from something you’re an expert in (your business) and see it from the perspective of someone else (who knows nothing). If you’re unsure if your website or marketing is unclear by looking at it yourself, enlist some help. Ask a friend to look at your website or marketing and ask them to: ✅ Tell you what they think you do. ✅ How it could help them. ✅ How they can hire you or buy from you. If you’ve done a good job, then this should be easy for them. If there is any confusion, it’s time to work on your messaging. Need help? Let’s chat.

Referrals sound boring. But they're incredible at printing high-quality clients. Here’s how to set up your own referral network for your agency: You see, most people in key positions at brands/companies know other key players at other brands/companies. Ex. a CMO knows other CMOs. Also, making an extra $2-5k/mo. can mean a lot for that individual when they're paid for making a referral. 4 Step 1: Identify Who’s In Your Network Who do you know that’s influential/connected to your target market? ↳ Other Agencies ↳ Decision Makers At Other Brands (my personal favorite) ↳ Freelancers who work for brands/businesses Step 2: Identify who they have access to ↳ See if there’s any business in particular you want an introduction to they are connected with ↳ Ask them for help identifying who might be a good fit based on what and who they know Step 3: Negotiate the deal ↳ Typically 10-15% of the first months contract with a smaller recurring % each month is very intriguing. It’s like passive income just for sending an introduction. ↳ Get an agreement drafted outlining the terms of the deal and what’s required of both parties. ↳ They now essentially become a contract based sales position for you. Rinse and repeat. The end goal is in essence a contract sales team of 15-20 people hunting for new business for you throughout their networks. Have you tried this referral strategy?

Highly underated client acquisition tip. Follow up. Dear freelancer, Your target audience are busy. Sometimes, they forget to respond to your messages. At other times, they might tell you they will get back to you. Your job is to follow them up. Some might not respond but, some will respond. Who knows, it just might be your lucky day. Follow up on your prospects today. Ps: If you like this, follow me for more content like this one.

Referrals sound boring. But they're incredible at printing high-quality clients. Here’s how to set up your own referral network for your agency: You see, most people in key positions at brands/companies know other key players at other brands/companies. Ex. a CMO knows other CMOs. Also, making an extra $2-5k/mo. can mean a lot for that individual when they're paid for making a referral. Step 1: Identify Who’s In Your Network Who do you know that’s influential/connected to your target market? ↳ Other Agencies ↳ Decision Makers At Other Brands (my personal favorite) ↳ Freelancers who work for brands/businesses Step 2: Identify who they have access to ↳ See if there’s any business in particular you want an introduction to they are connected with ↳ Ask them for help identifying who might be a good fit based on what and who they know Step 3: Negotiate the deal ↳ Typically 10-15% of the first months contract with a smaller recurring % each month is very intriguing. It’s like passive income just for sending an introduction. ↳ Get an agreement drafted outlining the terms of the deal and what’s required of both parties. ↳ They now essentially become a contract based sales position for you.Rinse and repeat. The end goal is in essence a contract sales team of 15-20 people hunting for new business for you throughout their networks. Have you tried this referral strategy?

Referrals sound boring. But they're incredible at printing high-quality clients. Here’s how to set up your own referral network for your agency: You see, most people in key positions at brands/companies know other key players at other brands/companies. Ex. a CMO knows other CMOs. Also, making an extra $2-5k/mo. can mean a lot for that individual when they're paid for making a referral. Step 1: Identify Who’s In Your Network Who do you know that’s influential/connected to your target market? ↳ Other Agencies ↳ Decision Makers At Other Brands (my personal favorite) ↳ Freelancers who work for brands/businesses Step 2: Identify who they have access to ↳ See if there’s any business in particular you want an introduction to they are connected with ↳ Ask them for help identifying who might be a good fit based on what and who they know Step 3: Negotiate the deal ↳ Typically 10-15% of the first months contract with a smaller recurring % each month is very intriguing. It’s like passive income just for sending an introduction. ↳ Get an agreement drafted outlining the terms of the deal and what’s required of both parties. ↳ They now essentially become a contract based sales position for you. Rinse and repeat. The end goal is in essence a contract sales team of 15-20 people hunting for new business for you throughout their networks. Have you tried this referral strategy?

What are the benefits of working in the marketing and advertising industry? The marketing and advertising industry is a dynamic and ever-changing field, which offers many benefits to those who work in it. Here Are Some Benefits Of Working At A Marketing Agency: 1. Working On Multiple Accounts Keeps It Interesting 2. Immersion Keeps You At Forefront Of The Marketing Industry 3. You Are The Product 4. There's Often A Work Hard, Play Hard Mentality 5. Co-Workers May Be Contacts Throughout Your Career Conclusion When determining whether working at an agency is the right move for you, make sure you really consider your desired work-life balance and the overall experience for which you are looking. Marketers are in the spotlight at agencies, which means you may have to work extra hard. Maintaining a healthy work-life balance is possible, though it may be a challenge at times. For More Info Feel Free To Connect With Us: 📞:+971 585108685 / +91 8087508685 💻: www.vozsolutions.com 📥: [email protected] #vozsolutions #digitalmarketing #takeyourbusinesonline #unbeatableoffer #seo #marketingadvice #marketingandadvertising #marketingcareer

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