Carson Stevenson’s Post

Opportunity

The north star guides you. The vision motivates you. The goal keeps you focused. The outcome shows you that you can do it. There is nothing better than setting a goal and crushing it. So incredibly proud of the MarComm team at the New York Red Bulls. Storytelling. Engagement. Media partnerships. Fan engagement. They have accomplished this to date and more. There is much more work to be done. This is just the beginning. The new era of New York Red Bulls soccer is now. Let’s go. #inspire #teamwork #marketing

Definitely a fine line you have to walk for both fans and sponsors. The latter sponsor teams to break through the clutter, so you need to provide them with opportunities where they are able to leverage the goodwill that comes with their association with the team. Signs are part of that. For fans, signs can be a distraction from their experience. But, if you somehow incorporate the signs (particularly digital) into a positive fan experience....then you have something. Dave Buck is right...the reality is that teams need to pay for the players by maximizing revenue. #sportsbiz #sponsorships https://lnkd.in/eqDphWYX

If you plan on a long career in the sports industry, it's important to understand the mechanics of multiple departments. Direct from a CMO job description, this is what they're involved with... - Setting revenue targets - Single, STM, group and premium ticket sales strategy - Public relations efforts - Business intelligence /data - Partnership asset valuation - Jersey design and GTM plan And this is all in addition to the standard marketing stuff... Takeaways: 1) Take time to learn all areas of the business 2) Be a sponge #sportsbiz #careerdevelopment #linkedinsports

Three tips for play-by-play broadcast prep on short notice ___________________________________________________________ When the Washington State University baseball team traveled to San Diego years ago, a family obligation prevented their broadcaster from making the trip. Two days before the series opener, I was asked to fill-in. I was torn. A chance to do DI baseball was exhilarating. On the flip side, I worried about my ability to do my best with so little time to prepare. Here are three tips for preparing for a play-by-play broadcast on short notice. 1. Selective memorization Instead of trying to memorize entire rosters, first memorize key players. In football, the skill positions and leading tacklers. In basketball, the starters and the first two guys off the bench for each team. 2. Focus on the team Team information is easier to find than info about individual players. Focus your effort there. 3. Stories instead of stats Rely on storylines instead of statistics. It’s good to favor storylines in any broadcast. Stories turn your broadcast from a simple narrative into a compelling story. But when you’ve got little time to prepare and have few, if any stats, don’t stress. It will force you to do what you should already be doing — weaving plots and subplots into your broadcast. Don’t let stress over lack of prep time overwhelm you. Sometimes a pitcher making an emergency start throws a great game because he didn’t have time to think. ------ Our new LinkedIn group Sportscasters Hangout is a place to ask questions, trade ideas, share challenges and build deeper connections to advance your sportscasting career. Here is the link if you'd like consideration to join:  https://lnkd.in/g7t58-BV #sportscasting, #sportsbroadcasting, #playbyplay

LETS FACE IT, your team is probably eliminated from the playoffs. (Go Bills) 🐃 🔴 🔵 ...but your business doesn't have to be 😏 Ready to level up your business with sports advertising? ⚾ We've got access to smart advertising. in the biggest, and most regional sports markets. Every sports publication is ALSO available DIGITALLY on the team website all season! Who reads this stuff? 🏀DIE 🏈HARD 🎾 SPORTS 🏒 FANS Waiting to connect with your brand. It's not just about getting seen; it's about WHERE you're seen. 📍 ⛳️From NFL hype to PGA TOUR precision, we've got every sport covered. Your brand deserves a front-row seat in the action! 🎟 SPEAKING OF FRONT ROW SEATS: We've got access to some of the best sporting events in the nation, and advertising with us gives you that same access. 📩 DM or Comment "SPORT" for a Game-Changing Content Strategy! (...and maybe some tickets to the super bowl 🤫) #PSP #SportsMarketing #BrandAlignment

If you're interested in how sports intertwine with business and culture, Front Office Sports is a must-read newsletter. After following them on LinkedIn for some time, I recently subscribed, and it's quickly become one of my favorite newsletters. I've enjoyed learning about the Arizona NHL team moving to Utah, the WNBA and NFL Drafts, and new sports stadium renderings. Even if you're not a die-hard sports lover (I'm definitely not), the articles are still pretty interesting! If you want to subscribe, which I highly recommend you do, click the link in the comments! #frontofficesports #business

Introducing Prosper Sports Group! Empowering Talent and Fostering Growth Are you ready to take your hockey career to the next level? At Prosper Sports Group, we offer unparalleled support and opportunities through our elite advisory services, select showcase teams, and exclusive events. Why Choose Prosper Sports Group? PSG Advisory: Personalized guidance from experienced advisors to help you navigate the complexities of hockey, from amateur to professional levels. Achieve your goals, whether it’s AAA, prep school, junior leagues, or collegiate and professional hockey. -Expert guidance from seasoned professionals. -Personalized support for your athletic journey. -Access to valuable resources and networks. PSG Selects: Our premier spring and summer program for AAA, prep school, and junior-level players. Compete alongside top-tier athletes and gain exposure to scouts and coaches from major hockey leagues. -Compete with elite athletes. -Showcase your skills to top scouts and coaches. -Enhance your abilities with industry professionals. PSG Showcases: Participate in high-visibility events designed to maximize your exposure. Develop your skills and network with scouts and coaches from prestigious organizations. -High-visibility events across North America. -Learn from industry leaders. -Network with top scouts and coaches. Join us at Prosper Sports Group and take the next step in your hockey career! Prospersportsgroup.com

As a future professional in sports management, I'm intrigued by the economic intricacies governing major events like the Super Bowl. This New York Times article sheds light on the economic analysis behind setting ticket prices for the Super Bowl, emphasizing the importance of balancing supply and demand to maximize revenue while ensuring fan accessibility. By understanding factors such as stadium capacity, team popularity, and matchup significance, sports management professionals can implement strategic pricing strategies, such as dynamic pricing, to optimize ticket sales and enhance fan experiences. In my future career, I aim to leverage economic analysis to contribute to the success of marquee events like the Super Bowl by implementing innovative pricing strategies that strike a balance between profitability and fan affordability, thereby driving sustainable revenue growth and maintaining the event's status as a pinnacle of sporting excellence and economic success. #mereditheconomics https://lnkd.in/gx8eGmFM

Discover how centralized scheduling, automation, and real-time updates transform how sports organizations schedule seasons, leagues, and tournaments right for everyone. #sports #sportsmanagement #scheduling #sportstech #sportssoftware