Carsten Frien’s Post

Bartek Bogacki and I started Roqad in Germany several years ago, we cut our teeth on the user privacy values here, and as we approach full 3PC cookie deprecation, it seems like a good time to reflect and educate a bit. We decided to sponsor a masterclass at next week's Adzine Connect called "Aktivierung von First-Party-Daten - nur der erste Schritt in Eine Welt ohne Cookies" which translates to "Enabling first-party data - just the first step towards a world without cookies." We were just going to teach the class with Roqad staff, but then we remembered all of the amazing industry friends that we have, and the perspectives they can bring. So we invited them to help us teach the class: Sven Wegholz from Publicis Media will talk about the portfolio of IDs approach; Thomas Mendrina from Microsoft -- I've known him a long time and I know he has great info to share, especially from the Publisher perspective; Matt Bennathan from Zeotap - everyone loves Matt. He'll give us the CDP perspective; Bastiaan Spaans from Digital Audience - I just spent a couple days with Ruben and the team in Amsterdam and he'll share his expertise on Data Clean rooms. Please join us at 12:35pm on June 6 at Adzine Connect. We look forward to sharing our expertise on moving forward with tools in the cookieless future. p.s. check out this great article on ID solutions by Anton Priebe in the latest ADZINE - MARKETING. TECH. MEDIA. I'll put the link in the comments section. ADZINE - MARKETING. TECH. MEDIA. #adzineconnect

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🚀 Bye-bye, cookies! 🍪👋 Marketers are embracing cookieless strategies in 2024 with innovative tactics like first-party data collection, contextual ads, and AI-driven insights. Discover how privacy-friendly marketing is reshaping the digital world. #DigitalMarketing #PrivacyFirst #CookielessFuture #Marketing2024 #AIinMarketing #FirstPartyData 🤖📊 https://lnkd.in/eB6Z8Rbb

Attention marketers! Pop quiz: What are ad networks doing with your precious data? 📊 A) Using it to serve more relevant ads to your target audience B) Improving the overall efficiency of the digital advertising ecosystem C) Secretly training an army of AI overlords to take over the world D) Squeezing every last dollar out of your marketing budget in the name of "efficiency" If you guessed D, congratulations! You've just uncovered the not-so-secret agenda of today's AI-powered ad networks. In the name of efficiency, ad networks are leveraging your data to optimize their algorithms, promising better performance and higher ROI. Sounds great, right? But here's the million-dollar question (or in this case, the whatever's-left-in-your-marketing-budget question): Are you actually better off? #digitalmarketing #mmm #mobilemarketing

In case you missed it! Our recent Twilio Segment webinar: "Optimise Your Ad Spend with Segment CDP + CustomerAI" 👩💻 Third-party cookies are dying, and so digital ads are moving more-and-more towards first-party data. From lookalikes to upsells and suppression – marketers are faced with an overwhelming amount of campaigns, and an ever-growing list of channels. But how do you get your first-party audiences activated across channels at a high match rate? In this interactive webinar, we demonstrated exactly how Segment’s CDP, coupled with Predictive and Generative AI, enables your business to optimise ad spend, and drive sustainable revenue. You’ll learn how to: ✅ Collect, unify, and activate your first-party data with a single API ✅ Create and activate customer profiles and audiences across advertising platforms ✅ Optimise your ad spend and boost match rates across channels Link to watch the recording: https://lnkd.in/ejmScz2M #TwilioSegment #CDP #CustomerDataPlatform #FirstPartyData #AdSuppression #LookalikeAudiences #CustomerData

🔔Attention, Ad Execs! Did you know only a third of you feel 'knowledgeable' about programmatic buys? 🤔 The latest report by the Association of National Advertisers (ANA) reveals an alarming 'information asymmetry'. It suggests that most ad execs don’t feel confident about their knowledge of the quality of the ad inventory they buy programmatically. Does it ring a bell? 🛎️ I've been there, and I can tell you this: Navigating the digital marketing landscape is like sailing through an ever-changing ocean.🌊 You start to realize the importance of having a compass only when the waves of change start crashing into the boat of your business reality. In this digital age, our compass is data. And with the demise of tracking cookies, we’ve lost one of our integral navigation tools. But as I've discovered on my journey at Glued Network, it's not the end of the road - it's a call for innovation, for a paradigm shift. We need to democratize data, to level the playing field and to create information symmetry. This will allow us to not just survive but thrive amid the changing digital landscape. And it's not just theory. At Glued Network, we've rolled out the Morpheme Method, a solution that empowers marketing and advertising agencies to unleash their deeply personalized campaign strategies. We've managed to unravel customer and campaign data from big-tech silos—gluing them back to your business. But the journey doesn't end here. We need to continuously learn, adapt and evolve. So, to my fellow ad execs, let’s embrace the new norm. Let's be the trailblazers who bring about the change our industry so desperately needs. Remember, knowledge is power. So, let's empower ourselves and level up the industry! 💪 #MorphemeMethod #DataDemocratization #DigitalMarketing #InformationSymmetry #ProgrammaticBuys

Today, on Bizneed's article recommendation share series, we're diving into a topic that's all about retail media ecosystem! Article. https://lnkd.in/dWUtvZ4X Our take on it: The article discusses the integration of offsite retail media capabilities into Search Ads 360 (SA360) to facilitate collaboration between retailers and brands, ultimately boosting sales. With the rise of retail media networks, brands seek to leverage retailer data for advertising, especially amidst the demise of third-party cookies. SA360's offsite retail media solution enables advertisers to enhance performance by utilizing retailer audiences and Google AI across various channels. The initiative includes a closed beta that allows brands to leverage first-party data for AI-powered campaigns while maintaining privacy. Partnering with Lowe’s as an early adopter, SA360 aims to transition from managed services to self-service options, empowering brands with transparency and control over their campaigns. The self-service model not only enhances efficiency and scale for retail media but also prioritizes user privacy. Retailers can selectively share audience data with brands in a privacy-centric manner, ensuring relevance without compromising user privacy. Brands benefit from improved reporting and streamlined campaign management, enabling them to optimize campaigns and drive higher performance. As the retail media ecosystem evolves, SA360 plans to expand its capabilities, supporting additional campaign types and unique features to drive greater performance. The initiative underscores SA360's commitment to driving reach, performance, and productivity for advertisers in the retail media landscape.

🔍 Most advertisers don't know about Breakdowns - one of the most useful tools of Ads Manager. They unlock insights that elevate your campaigns from good to exceptional. 🚀 Why Should You Care? 👉Granularity: Breakdowns allow you to dissect performance data by various dimensions—age, gender, creative, and more. 👉Optimization: Uncover hidden patterns. Identify which segments drive conversions and which need tweaking. 👉Reporting: Impress your clients or stakeholders with customized reports that reveal the nitty-gritty. I’ve used Breakdowns to improve my ad sets, optimize creative, and boost ROI. It’s like having a secret weapon in your arsenal. #FacebookAds #DigitalMarketing #MetaAdsManager

🚀 Introducing Taboola Trends - Your Ultimate Tool for Data-Driven Advertising! 📊 With our innovative #AdTech, you can get ahead of the curve with: 💡 Real-time creative trends  🌐 Reader insights on the open web Unlock the power of AI-driven analytics and elevate your campaigns like never before. Try it for free today! https://lnkd.in/e_3MyZKN #TaboolaTrends #DigitalMarketing #MarketingAnalytics #MarketingStrategy #AudienceInsights #OnlineAdvertising #PerformanceMarketing

FYI: Understanding TikTok Geo Lift Tests: To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test. #digitalmarketing #marketing