Casey Jones’ Post

🏆 Tealium is awarded AWS’ new Advertising & Marketing Technology Software Competency 🏆 “The advertising and marketing technology industry has seen significant year-over-year growth. As it continues to evolve, the demand for new, cost-effective services or software solutions that drive customer acquisition, retention, and lifetime value is at the forefront of all business decisions. As advertisers and marketers leverage the cloud to innovate and transform digitally, they’re increasingly looking for partners with services and solutions purpose-built to meet their needs. Customers migrating or building advertising and marketing workloads want partners they can work with across their marketing technology stack to connect shared data with flexibility for interoperability. By launching this expanded Competency, we aim to help partners deliver seamless, individualized experiences for their customers across every touch-point of their journey—from targeted advertising and personalized interactions to customer retention...” #aws #martech #digitalmarketing #digitaladvertising #data 

Slalom has achieved the #AWS Advertising and Marketing Technology Competency! Learn how Slalom is helping advertising and marketing customers leverage the power of AWS to accelerate transformation and stay ahead of ever-evolving digital landscape. #AWSPartner #MarTech #AdTech #DigitalTransformation

Game changer! This plus integrated entity resolution really puts AWS at the forefront for managing customer data and having the most robust and scalelable data clean room offering on the market! Reachout to me to learn more how Publicis Sapient is working with Amazon Web Services (AWS) to implement Amazon Data Clean room solutions & services!

For Google's Aotearoa partner community - here are some previews for 2024..... Google Cloud’s partner ecosystem leader Kevin Ichhpurani explains new GenAI channel incentives ahead for partners in 2024, as well as why AI partners should pick Google over AWS and Microsoft.

We're delighted to share that we’ve achieved Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Digital #CustomerExperience category! 🔥 Working together with AWS, we promise businesses: 🚀Accelerating transformation: As an AWS Advertising and Marketing Technology Competency Partner, we're best positioned to help businesses accelerate their advertising and marketing transformation. 💡 Innovation and scalability: AWS enables scalable, flexible, and cost-effective solutions, and our platform is designed to leverage the state-of-the-art modules of AWS. 🔒Compliance and data residency: By offering our suite of products on local AWS data centers, we demonstrate our commitment to prioritizing compliance with data residency regulations. 🤝Long-standing partnership: Collaborating closely with AWS for over a decade, we've consistently delivered outstanding digital customer experiences—and will continue to do so moving forward. Read about the partnership: https://bit.ly/4a0g7WI #AWS #DigitalMarketing

Today, we are announcing the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms to help advertisers use their first-party signals to collaborate with Amazon Ads unique signals. With this collaboration, advertisers can generate differentiated insights, discover new audiences, and enable advertising campaign planning, activation, and measurement use cases, all without having to move their underlying signals outside of their AWS account. With AMC on AWS Clean Rooms, customers can easily prepare their data, match and create audiences, use custom insights to activate more relevant advertising campaigns with Amazon Ads, and measure return on ad spend. All of this can be accomplished from the most secure cloud computing environment available today.

Couldn't be more excited to the launch of Amazon Marketing Cloud (AMC) on AWS Clean Rooms! Using Amazon Marketing Cloud on AWS Clean Rooms, you can now leverage the combined capabilities of AWS Clean Rooms, AWS Clean Rooms ML, and AWS Entity Resolution to more seamlessly collaborate with Amazon Ads exclusive signals, generate enhanced insights, and discover new audiences – all without having to move your underlying data outside of your Amazon Web Services (AWS) environment! Cheers to an amazing partnership and support with Usman Shakeel, Davor Golac, James Sullivan, Raj Kumar @Venkat kamishetty, @Sugandha S, Sid Patel, Jayadev Vadakkanmarveettil, Shamir Tanna, David Park Weichel, Shobhit Gupta, Iliana Radneva, Gary Schwartzbard, Adam Solomon, Zoltan Szilagyi, @aditi sinha, Ben Picolo, Prathyusha Nadella, Joe Bhegani, and many more for going above and beyond in helping bring this to life! #aws #amazonads #cleanrooms #adtech

Even though Google reversed their plans to deprecate cookies, ~40% of the open web still operates without cookies on other browsers (Edge, Safari and Firefox). Growing channels like CTV and mobile are also cookieless. 3P cookies and non-durable IDs are increasingly unfit for the evolving digital landscape. Advertisers should continue to invest in 1P data strategies along with other durable, ID-less solutions. The launch of AMC on AWS Clean Rooms is now GA (after 3+ years in the making) and it's one more way to create seamless collaboration between 1P data and Amazon exclusive signals, without having to move or replicate data out of the underlying AWS environment!

Power secure collaboration without having to make big data moves. ☁️💬💡 https://go.aws/3SrUcR6 With AMC on #AWS Clean Rooms, you can use your data to collaborate with Amazon Ads unique signals to generate insights, model new audiences, & measure return on ad spend while keeping your data in your bucket. 🪣

𝗔𝗺𝗮𝘇𝗼𝗻 #Marketing #Cloud 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Advertisers can now use first-party signals to collaborate with Amazon Ads unique signals to enable #advertising campaign planning, activation, and measurement use cases, all without having to move their underlying signals outside of their AWS account.