Casey Reed’s Post

Food for thought . Quality over quantity

Off recently, Ive come across many individuals celebrating a milestone 20k followers or even above and YET, I see them desperately and repeatedly posting for a better opportunity or open-to-work status.. Conceptually, there should be some correlation between your network strength and job potential. What is the celebration for ? Should we not be just a little more wiser before adding to our network ? Or should we just be overjoyed with a large following hence equating LinkedIn to Instagram in just another profound way. #hr #linkedin #network #socialmedia

I’m having a moment on LinkedIn. No, I haven’t gone viral. No, I don’t have a bunch of new followers. Yet I know, in my heart of hearts, that I’m sharing more content here than I ever have before; that more eyeballs are on my content than ever before; and that the type of content I’m sharing is attracting new collaborators to me in a way that it never has before. I suppose analytics could have told me some of those things as well. 😉 LinkedIn is actually my social media platform of choice. I like it more than Instagram and more than YouTube (no shade to all of my dedicated NIKKI BANZ LIVES fans who follow me on both of those platforms!). But for some reason, on LinkedIn, I feel more free to say however I’m feeling personally, knowing that it will hold space for folks who know me professionally. LinkedIn is the outlet I use to showcase how my personal life feeds into my professional growth. Whether it’s addressing crosscultural capital with an old woman on a plane or a brand collaboration with a Black-owned hair salon or an announcement of a new Board position or a detailed outline of an international tour with a client, I can share it here, no holds barred, and the diverse and dynamic professionals across my network can read it, resonate with it, and think critically about how my experiences perhaps intersect with their own. On Instagram I just post interesting travel pictures, and on YouTube I just post the reruns of NIKKI BANZ LIVE. LinkedIn is different. LinkedIn is something special. So thank you all for experiencing this moment on LinkedIn with me. If you’ve made it this far, I’m grateful that you’re reading this and engaging with me here. The more we engage, the more we collaborate; and the more we collaborate, the more the world becomes a more inclusive and equitable place. #linkedin #socialmedia #engagement #thoughtsoftheday #collaboration #partnership #leadership #journey #holdingspace #inclusion #overcoming #becoming

Exciting news, everyone! We've hit an incredible milestone on LinkedIn with a whopping 15,600K impressions over the past 7 days. To put it into perspective, That's thousands of professionals from around the globe who came across my profile. While we may not have crossed paths before, the potential and possibilities in reaching such a diverse audience are truly boundless. For me, this isn't just a number; it's a testament to the power of connection and the opportunities that lie ahead. Among those who checked out my profile were CEOs, CFOs, Directors, Managers, Recruiters, HR professionals, and fresh talents from various corners of the world. It's a humbling experience to have such a diverse audience take notice. I'm genuinely overjoyed thinking about the potential to engage, connect, and build a vibrant community with all of you. The journey of Personal Branding has been incredible, and I'm eager to keep pushing boundaries and striving for new heights. A heartfelt thank you to each one of you for being a part of this journey. Let's continue to move forward, explore new horizons, and create meaningful connections together! And Yes, I am super excited and pumped up to be one of LinkedIn's creators! LinkedIn for Creators #linkedinmilestone #professionalnetworking #ImpressionAchievement #globalconnections #personalbranding #linkedincreators #personalbrandingjourney

📌 To My Incredible LinkedIn Family ❤️ 👏 I wanted to take a moment to express my heartfelt appreciation to every one of you. Your dedication to creating and sharing valuable content on this platform does not go unnoticed. 🙌 Here's why you're all amazing: 1. 📚 Knowledge Sharing: Thank you for constantly sharing your expertise and insights. Whether it's industry trends, professional advice, or personal experiences, your willingness to impart knowledge enriches our LinkedIn community. 2. 💡 Innovative Ideas: Your creativity knows no bounds! From thought-provoking articles to engaging videos, your innovative content inspires us to think outside the box and strive for excellence in our own endeavors. 3. 🤝 Supportive Community: The supportive environment you've cultivated here is truly commendable. Your encouraging comments likes, and shares create a sense of belonging and motivate others to keep pushing forward. 4. ⏳ Consistent Effort: I admire your consistency and dedication to your craft. Day in and day out, you're working tirelessly to produce quality content that adds value to our LinkedIn feed. Your commitment does not go unnoticed! 5. 🌐 Global Reach: It's incredible to see how our LinkedIn family spans across the globe, connecting professionals from diverse backgrounds and cultures. Thank you for fostering a sense of unity and collaboration on this platform. 6. 🙌 Celebrating Successes: Let's not forget to celebrate each other's achievements! Whether it's hitting a milestone, landing a new job, or simply overcoming a challenge, your victories inspire us all to keep striving for greatness. 7. 🌈 Diversity and Inclusion: Thank you for championing diversity and inclusion in your content. By amplifying diverse voices and perspectives, you're helping to create a more inclusive and equitable LinkedIn community for everyone. In conclusion, I want to express my deepest gratitude to each and every one of you for your unwavering dedication and contributions to our LinkedIn family. Keep shining bright, keep inspiring others, and let's continue to make a positive impact together! With heartfelt appreciation, ❤️

Recently, I've been reflecting on how I use LinkedIn and the content I see on my feed. Though I try to share both my successes and challenges, I still feel like the platform can easily become a highlight reel. We're all guilty of curating our professional image to some extent. We love to share our wins and successes (myself included). But in doing so, it's easy to omit the real stuff—the challenges, failures, and lessons we learn along the way. As a leader, I think it's crucial to stay authentic and vulnerable on this platform. I want to help create a community that encourages authenticity, growth, and risk-taking—to foster a space where we celebrate each other's wins and support each other through the lows. I hope that sharing my own struggles and the insights I've gained from them can create a more supportive community that encourages growth and risk-taking. Let's ditch the idea that we need to be perfect on LinkedIn. Instead, let's offer our whole selves. In my experience, embracing authenticity leads to more meaningful connections and a healthier professional environment. #EmbraceVulnerability #LeadAuthentically #BuildGenuineConnections #LinkedInCommunity #BringYourWholeSelf

Connecting with people you admire and want to support makes the difference you're looking for. Explore and experiment, and view this platform as a way to connect and engage with their work. Believe that what you seek is seeking you. I define seeking as connecting, reaching out, and supporting and celebrating others. I know if I put out that energy, something good will return. The way of the world still applies to these platforms. #risingauthors #gardenwarriors

I've met SO many new people lately, and of course the first thing I want to do is not lose them. I'm barely active on any social media any more, except as a lurker. Weirdly, LinkedIn has become the place I post the most now, if you call a couple times a month "active." Thus, I've been trading a lot of LI profiles with new friends. (👋 friends!!) On the upside: my feed is VASTLY more fun as it's filling out with more voices. Love that for all of us. On the downside: LI is limiting the number of people you can connect to each month unless you pay a TRULY exorbitant monthly fee. And lulz, Microsoft, this experience ain't worth what you think it is, for the type of connections I'm using this for - which is all organic, and I'm not monetizing anything at the moment. I'm just making genuine, authentic connections. I hate that I can't do the ONE thing a social network is supposed to let me do, which is connect to the new people I meet. Secondly, uh... I forget how I meet people. Was it the Seramount emERGe conference? Or the Seramount Multicultural Women's Conference? Or are you in Generalist World too? Did we meet on a GW speed networking call? Or was it at CreativeMornings/Richmond? (These are only the examples since May! Heaven help me if we connected before then!) Do we just know the same person and they introduced us? I wish there was a way to have hidden tags so I could trigger my memory on how I connected to folks. So if I've already forgotten how we met, forgive me, there have been so many cool people to talk to lately. The good news is: I think you're rad. (Lol, maybe tags are a paid feature. 😂)

𝐖𝐡𝐲 𝐂𝐚𝐧'𝐭 𝐖𝐞 𝐀𝐥𝐥 𝐁𝐞 𝐭𝐡𝐞 𝐒𝐚𝐦𝐞? 👇 Doesn't it seem like life would be easier if everyone thought and acted the same way? But the truth is, our differences are what make life interesting! Right? Explore why it's great that we're not carbon copies of each other. 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐔𝐧𝐢𝐪𝐮𝐞 ✨ - Each person is special and different from others in many ways. 𝐎𝐮𝐫 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐚𝐫𝐞 𝐆𝐨𝐨𝐝 😁 - Differences in skills, backgrounds, and opinions create a vibrant and colorful world. It's not a problem—it's an advantage. 𝐖𝐞 𝐒𝐡𝐨𝐮𝐥𝐝 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 😉 - Since we're all different, everyone deserves a fair chance and a seat at the table. We all matter. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐇𝐞𝐥𝐩𝐬😊 - Understanding each other's differences can help us get along better. It makes teamwork and relationships stronger. 𝐁𝐞𝐢𝐧𝐠 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐢𝐬 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 🤩 - Being unique is something to celebrate. It's great to be yourself and share what makes you special with others. If you believe in the power of diversity and inclusion, let's keep the conversation going! #socialmediamanager #freelancer #freelancing #different #diversity #youaredifferent #wednesday #connections #linkedinconnections

If you're developing community around your brand, it's tempting to house your members where you acquired them. But I'm telling you it's a trap. Social media platforms are amazing for awareness, advertising, promotion and growing an audience. What they are not optimized for is developing deeper connections between you and your biggest fans. We've seen what happens when companies like Nike, Sephora, and Harley Davidson construct strong communities. Community develops an emotional switching cost that anchor your customers to your brand. It's perhaps one of the most cost-effective and valuable ways to maintain growth. So when building a community, you should be looking for ways to sustain it over a long periods of time. Not making the right investment hampers your ability to reach those dream outcomes. Curious, has anyone launched a community or know anyone looking to launch one?