New year; still me. I want to introduce myself to any new LinkedIn connections I have, and let you know a little bit about what makes me, me: 🎬 I have 13+ years of Brand & Culture Marketing experience, focusing primarily on Sports and Entertainment brands (ex-Riot Games, Hulu, Los Angeles Sparks). 🤝 I am comfortable and confident managing teams and campaigns from brief to execution (+reporting, analysis, learnings), and am someone who can bring creative ideas to the table, align collaborators to a single strategic approach, and see the project through to completion. 🌐 My favorite work is typically developing and/or strengthening marketing strategies and product/title go-to-market plans using cultural insights, helping brands connect with audiences through action-oriented messages that reflect their cultural values and experiences. 🤾🏻♀️ Outside of work, I am a national team player for USA Dodgeball and advise on the leadership board as Head of Gender Diversity, to increase participation of women and gender-diverse athletes in adult rec leagues. I also volunteer as a surf instructor with the LGBTQ+ nonprofit DreamTeam Society, helping make beach culture more inclusive and diverse. 🐶 If you need some encouragement or don't feel like talking about work, I will happily share photos of my dog, Frankie. Her ears are way too large for her body, and she is a great listener. (Feel free to drop your dog photos and all relevant nicknames in the comments to help make LinkedIn a happier place.) Some work highlights, here: Bit.ly/caseyreed
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Director, Integrated Campaign Planning
8moFor reference, this is what AI thinks Frankie looks like, “productive at work.”