Pam Vick’s Post

Here's Brian Jacobs latest update on the launch event being held in London at the RSA on 12th September - and to which many of you have bought tickets. We now have 330 global supporters. The final agenda includes reports from workstream leaders, Michael Farmer, Jenny Biggam, Denise Turner, Crispin Reed and Ruben Schreurs on all the work they and their teams have been doing over the last few months. We also have a keynote from Lucy Jameson, Founder of Uncommon Creative Studio Studio; a case study featuring Starling Bank (client Rachel Kerrone, agency strategist, Jessica Lovell from Wonderhood Studios and media agency CEO, Pippa Glucklich from Electric Glue); before ending with a discussion on the next creative revolution featuring David Wheldon OBE, in conversation with Sir John Hegarty. All moderated by Stevie Spring CBE. We've been selling tickets at cost and will be donating any surplus to the advertising charity, NABS. There are very few left. The event will be recorded and will in due course be made available on https://lnkd.in/dykpRRKP. We have received video messages of support from two well-known faces: Bob Hoffman, aka the AdContrarian, and Jonathan Mildenhall CMO at Rocket Companies, and ex The Coca-Cola Company and Airbnb. Our social will soon cover updates on for example the Brands and Journalism thread being led by Ebiquity's Ruben Schreurs, which will cover the importance of professional journalism, and how it is funded in an era where so much budget is directed to platforms with no pretence to be publishers / creators of original content, cannot be overstated, especially given the dis-semination and promotion of fake news, and the lack of trust in established media forms. Ruben has over many years compiled data on the value of the context of news to brands. He will share this work, and will be joined on stage by Hardeep Matharu, Founder Editor of Byline Times. Not only does she edit an independent, investigative newspaper where she has broken stories first ignored and subsequently picked up by the national press and TV, she has also experienced first-hand the impact of ad budget shifts as a journalist on local newspapers. The Recruitment and Well-Being workstream lead by Crispin Reed will feature results from original research amongst students on their views on the ad business, and what would attract them to a career in advertising. Finally, it is worth stressing that the London event is a launch. It is not a one-off conference with no follow-ups or consequences. Nick Manning and Brian Jacobs are sure that there will be ideas and next steps emerging from the RSA. They have created an extraordinary momentum for change and progress. It would be crazy to predict which initiatives will fly, but we're sure some will and so we will certainly be keeping this supporter group together and doing what we can to expand it and its influence still further. Impress Press Gazette ISBA IPA (Institute of Practitioners in Advertising)

Advertising : Who Cares? Agency friends who care about the future of #Adland, I’m pleased to spread the word about this grassroots initiative https://lnkd.in/gRKaAywz. The Blutui® Adland’s universal digital delivery platform™ team are aligned with the direction Brian Jacobs and Nick Manning have envisioned and happily leaned in to help. 5 focused workstreams have been confirmed, along with their committed leaders. Trading, Transparency and Trust | Jenny Biggam Founder, the7stars Business Models | Michael Farmer, Consultant and Author ('Madison Avenue Makeover' and 'Madison Avenue Manslaughter') Measurement and Accountability | Denise Turner, CEO, Route Recruitment and Well-Being | Crispin Reed, Founder, Skyscraper Consulting Sustainability, Ethics and Privacy | Ruben Schreurs, CSO, Ebiquity Do please volunteer to join one or more of these groups so that your views can be represented. It is straightforward to join from the site; if you have any problems you can contact Brian and he’ll pass your details to the relevant leader. A Summit is booked at Royal Society of Arts (RSA) in London on the afternoon of September 12th. All details are on our site, where you will also be able to book tickets in the next few days. -Registration from 1.30pm (no lunch, so eat first!) -Formal presentations and discussion 2pm - 6pm -Bowl food and drinks 6pm - 8pm This is an event without sponsors, underwritten by Brian and Nick and funded entirely from ticket sales. We are doing it this way to encourage an event free from any sponsor distractions or pressures. We will sell a maximum of 140 tickets which will include a networking food and drink period after the formal presentations and discussions. We think this is important, we want to encourage a positive and open discussion in which all voices can be heard and everyone can participate. We suspect tickets will go quickly based on enquiries to date. We will start a waiting list in case any places open up. We are unable to offer any refunds but if you buy a ticket and are unable to attend you can pass your ticket on to a colleague, as long as you let us know. If we make any surplus on the day we will make a contribution to NABS, the advertising charity. We realise that many would like to attend but cannot for reasons of distance or possibly politics. We are going to record the whole event and are looking into the practicalities of live streaming it as well. Speakers will be the five workstream leads, plus a few high profile additional speakers. We will be announcing who these are in due course. Please continue publicising the #whocares movement to your networks, and to encourage people to join us, and (even better) to buy tickets when they go on sale TOMORROW🙌.

Advertising : Who Cares? Agency friends who care about the future of #Adland, I’m pleased to spread the word about this grassroots initiative. https://lnkd.in/gHD2mbT8 The Blutui® Adland’s universal digital delivery platform™ team are aligned with the direction Brian Jacobs and Nick Manning have envisioned and happily leaned in to help. 5 focused workstreams have been confirmed, along with their committed leaders. Trading, Transparency and Trust | Jenny Biggam Founder, the7stars Business Models | Michael Farmer Consultant and Author ('Madison Avenue Makeover' and 'Madison Avenue Manslaughter') Measurement and Accountability | Denise Turner CEO, Route Recruitment and Well-Being | Crispin Reed Founder, Skyscraper Consulting Sustainability, Ethics and Privacy | Ruben Schreurs CSO, Ebiquity Do please volunteer to join one or more of these groups so that your views can be represented. It is straightforward to join from the site; if you have any problems you can contact Brian and he’ll pass your details to the relevant leader. A Summit is booked at Royal Society of Arts (RSA) in London on the afternoon of September 12th. All details are on our site, where you will also be able to book tickets in the next few days. -Registration from 1.30pm (no lunch, so eat first!) -Formal presentations and discussion 2pm - 6pm -Bowl food and drinks 6pm - 8pm This is an event without sponsors, underwritten by Brian and Nick and funded entirely from ticket sales. We are doing it this way to encourage an event free from any sponsor distractions or pressures. We will sell a maximum of 140 tickets which will include a networking food and drink period after the formal presentations and discussions. We think this is important, we want to encourage a positive and open discussion in which all voices can be heard and everyone can participate. We suspect tickets will go quickly based on enquiries to date. We will start a waiting list in case any places open up. We are unable to offer any refunds but if you buy a ticket and are unable to attend you can pass your ticket on to a colleague, as long as you let us know. If we make any surplus on the day we will make a contribution to NABS, the advertising charity. We realise that many would like to attend but cannot for reasons of distance or possibly politics. We are going to record the whole event and are looking into the practicalities of live streaming it as well. Speakers will be the five workstream leads, plus a few high profile additional speakers. We will be announcing who these are in due course. Please continue publicising the #whocares movement to your networks, and to encourage people to join us, and (even better) to buy tickets when they go on sale TOMORROW🙌.

The event that grew out of a few blog posts, and the industry passion of both Brian Jacobs and Nick Manning, is shaping up. If you want to be involved, here is the website where you can sign up: https://lnkd.in/eyvz8rce I deeply care about advertising. I grumble about it in my own MediaPost column, but I do so out of love... This event, or perhaps: these conversations are not only worth having, but crucial. Get involved! #marketing #advertising #advertisingwhocares #media #marketingprocurement

Last weekend, Broke Ad School and I conducted a session on Advertising Effectiveness. For about a year, I've been teaching this class at Miami Ad School. Every now and then, we've had private discussions with Christopher Owens—questioning whether it's right to challenge the minds of young talents with such a critical approach in my lectures. Chris has consistently told me, 'Yes! That's your approach. That's your point of view.' Accordingly, for the first time in my life, I have posted my lecture in a freely accessible format for everyone. This is a shortened version of what I taught in the 3-hour Miami Ad School. Please don't worry that the video starts without the opening scene, we had some technical problems. And I cut off the beginning of it. But the basic composition with the important things for the main topic is the video. I also wanted to make this video publicly available to everyone because a lot of people missed my session because we switched from Zoom to Google Meets. 𝗧𝘄𝗼 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝘄𝗼 𝘀𝗹𝗶𝗱𝗲𝘀: 1. Strategy Link Bank: https://lnkd.in/gApVQzqf 2. Brand Strategy: https://lnkd.in/dwDcq78q Not everyone will agree with my point of view. However, I am not making my arguments based on personal opinion, but by gathering information about what other prominent people have expressed as criticisms of specific ideas and theories. My aim is to show the juxtaposition of these points of view so that there is not just a one-sided view of things. Enjoy, Baiba #strategy #planning #effectiveness

Your burning digital dilemmas answered... IAB UK #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #advertisingagency #marketingandadvertising #brandmarketing #eventsagency

According to a recent study by MediaSense and WFA, nearly a quarter (24%) of brands believe that their media agency's model is unfit for their future needs, while 23% were looking to consolidate "media, creative, data and technology into a single partner”. This suggests the prospect of a return to the advertising industry model in place before the 1990s, when agencies largely offered both creative and media on a "full-service" basis. But what are the benefits to media and creative agencies adopting a cohesive approach? For their question of the week, Campaign Magazine UK asked our International CEO, Julian Douglas among other industry leaders on the benefits of involving media agencies earlier on in the industry process. Julian highlighted that media and creative should sit more closely together, as early involvement is key to maximising potential,  “even when we aren’t doing the media ourselves, we work as closely as possible with our media agency partners”. VCCP Media is an integral part of our integrated agency that offers many specialisms to our clients, and Julian illustrated that “when we’re leading a campaign, it's crucial that the media agency is involved from the outset so they truly understand and contribute to the creative platform”. Read more here:  https://lnkd.in/e2dgkwnd

As the deadline for MFA Awards 2024 entries draws near, MFA Awards Co-Chair Chris Colter and Steering Committee member Sophie Langton spoke to Mediaweek Australia’s Alisha Buaya about changing client needs, the evolution of media, and resonating with audiences. “Media is not just becoming a distribution vehicle or even the message. It’s the solution. As an industry, we’re not just creating new tactics, or innovating new formats, we’re building new media channels. It’s quite exciting and I think it’s never been in a healthier place.” Read more below and get your entries in by 3 May. We encourage media owners and clients to also enter in relevant categories: https://lnkd.in/gAMKrGhz Sophie Madden Louise Clarke Jessica Havard Sophie Price Grant LeQuesne Lisa Leach Max Broer Catherine Rushton #MFA #MFAawards #wearethechangers

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers. Congratulations. It's always harder than you imagine. But of the 186 shortlisted Campaign Media Award entries, 96% come from media agencies within the Top 20 (Campaign School report billing 2023) Just 3.7% have come from agencies outside of this, six agencies: Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi London for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and so don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having 8-or-9 figure media budgets and creative budget to match. You don’t, in short, have availability bias. We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements. At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

As media consultants guiding brands through complex media relationships, we often get questions about Agents and Principals. What do these terms mean and why do they matter? Our new article breaks it down, giving clarity on how agency roles impact transparency. Discover what advertisers must get right in contracts to champion brand interests. You’ll walk away with tips to foster collaborations that optimise media performance. Don’t leave growth potential on the table - get savvy on the Agent/Principal divide. https://lnkd.in/etnbyX9B