Cassandra Browning’s Post

As 2023 is winding down, Beauty Independent asked beauty manufacturers to identify the trends they think will shape manufacturing in the beauty industry for 2024: https://hubs.la/Q029kW5t0 #beautytrends #skincaretrends

Looking at ECC’s portfolio guarantees results-driven manufacturing process tailored to your business needs! To collaborate with ECC, send us a message!  #QualityFirst #AdvancedTechnology #CosmeticsManufacturing #Cosmetics #CosmeticIndustry #Beauty #ManufacturingServices #Technology #Innovation

Check our team new blog post about how famous brands became our great examples András TallérJuliette LefebvreA&T Formulation

Skincare is all about style. And about the handcrafted sensual delights of a bygone era.   These days, we have been lulled by mass production and synthetics. Skincare without character. Think about it. Are you surprised?   But my approach to skincare is simple. I replace more functional benefits with experiential ones. And it’s all about "trading down," down to the local, the simple, the unrefined but raw and true.   At the same time, I share my philosophy and identity, and that's what people are buying into.   And the products themselves. They need to not just hold a promise. They must manifest a myth -making the intangible brand believably tangible.   Dr Mike Thair Consultant: Skincare Product Development & Manufacturing

Is Luxury, High-End Skincare Really Worth the price? A Deep Dive into Luxury Skincare Brands : https://lnkd.in/dGAa6CvJ #luxuryskincare #luxurybeauty #luxurybrands #luxurygoods

Nia cosmetics is a brand that makes beauty products to help you feel more confident in your skin, here's what we stand for 👇👇 Mission: Our mission is to bring satisfaction to our customers. At Nia’s Cosmetics, our purpose is to celebrate the diversity and uniqueness of every individual. We believe that beauty is not just about physical appearance, but about self-expression, confidence, and feeling empowered. Our mission is to create high-quality, natural, and inclusive products that help our customers enhance their natural beauty and embrace their true selves. We strive to foster a community that promotes self-love, acceptance, and sustainability, and to inspire our customers to be their authentic selves. Through our products, education, and advocacy, we aim to make a positive impact on the world, one face at a time.” Approach: At Nia’s Cosmetics, we’re dedicated to redefining the beauty experience. Here’s how we stand out: We put people over products, taking the time to understand your unique needs and goals. We’re committed to sustainability, using only the best natural ingredients that are gentle on your skin and the planet. We believe beauty is for everyone, offering a diverse range of products and expert guidance to help you find your perfect match. We’re building a community that celebrates individuality and self-expression, because beauty is more than just a product – it’s a feeling. values: Sustainability: Commitment to eco-friendly practices, natural ingredients, and reducing environmental impact. Inclusivity: Embracing diversity, individuality, and promoting beauty for all. Empowerment: Educating and supporting customers to take control of their beauty routines and self-care. Quality: Delivering high-quality products that meet high standards. Transparency: Open communication, honest labelling, and clear product information. Innovation: Staying ahead with sustainable and natural beauty solutions

The #fragrance industry is expected to grow by 7% to $68.9 billion in 2024, but its not fueled by more fragrance... but rather by innovation. Think fragrance paint brushes, solid perfumes, perfume bracelets and more 😱 ⭕️ Experimentation with Formats: Brands are innovating with new fragrance formats to differentiate themselves in the market. Examples include perfume paintbrushes, perfume bracelets, solid perfumes, and single-use capsules. ⭕️ Consumer Trends Driving Change: Younger consumers, particularly #GenZ, are driving the demand for new fragrance formats. They seek creativity, #personalization, sustainability, and convenience in their fragrance products. Innovation should go beyond product formulations and add value and storytelling to the offering. ⭕️ Focus on Sustainability and Personalization: Refillable bottles and discovery sets are gaining popularity among consumers. Brands are leveraging digitalization and personalization to offer unique experiences to customers. ⭕️ Increased Competition: Competition within the fragrance market is intense, with heritage brands like Dior and Chanel facing competition from challengers like BYREDO and Le Labo Fragrances, as well as new players entering the market. 🔗 Read more in Vogue Business by Nicole Cunningham: https://lnkd.in/dhutYH_F

Here's what I have learnt from being a Founder of Isaac Luxe and Skin by Dr. G Precision Matters: In skincare, every ingredient and formulation detail counts. Precision isn’t just a practice; it’s a passion that defines our products and our brand. Customer Feedback is Gold: Direct feedback from our users has been invaluable. Understanding their needs and concerns helps us refine our products and make meaningful improvements. Adaptability is Key: The beauty industry evolves rapidly. Staying flexible and open to innovation has been crucial for keeping up with trends and meeting customer expectations. Building Trust Takes Time: Creating a skincare brand people trust is a long-term commitment. Transparency and consistency in our approach have been essential for earning and maintaining that trust. Data-Driven Decisions: they must be backed by solid data and research. Investing in thorough testing and understanding market trends ensures that we provide effective and safe products. . . . . . . . . #founder #growthmindset #skincare #isaacluxe #lessons

INR 100 Cr business within just eight months of inception! Do you think it's possible? Yes it is! Minimalist made it possible! In a sea of new-age brands, Minimalist made waves with its focus on clinically tested skincare, haircare, and body care products. And guess what? They're not just competing; they're winning! In just eight months, they hit a whopping INR 100 Cr in revenue. How? By keeping it real with 'active' ingredients and being totally open with their customers. Plus, they've got big plans—like getting INR 110 Cr in Series A funding and going global with Minimalist Global. Why do people love them? Because they use stuff that actually works and they're not afraid to show you the proof! What do you think about their journey? Let me know in the comments below 👇 #MitreshSharrma #business #journey

To most people, a smell isn't just a fragrance — it's a memory.   And there's science behind it. Our olfactory response is linked to the emotional centre of our brain. Unlike touch or taste, it directly correlates scents with experiences.   And the all-natural fragrances used in skincare formulations do amazing things for your mind and body.   Lavender. The go-to fragrance for relaxation.   Cinnamon. It can sharpen your mind.   Citrus. Can help you feel more energised.   Peppermint. To boost concentration.   I have formulated for local and international brands over the past 20 years. And have a global reputation as an innovator.   Established brand, start-up, or if you have an idea. DM me today, and let’s start your journey.     Dr Mike Thair   Consultant: Skincare Product Development & Manufacturing