Amplified Intelligence’s Post

Ofcom has just published its media nations 2024 report: https://lnkd.in/ea3jDpXs 📺 Scotland has the highest viewership of broadcast TV but unsurprisingly the decline of linear tv reach is accelerating across the UK. 📱 For 16-24s, social is half of at-home video viewing, Netflix + Amazon are bigger than all live TV combined, and half of them don't watch live TV at all in an average week. 📻 Interesting to see the increase of listening not only online but record numbers are still tuning into the radio! What do you think, how often do you watch linear TV?

Univision of the Streets: The Rise of Hood Media In this video, we delve into the emerging phenomenon of hood media and its impact on the streets. Join us as we explore its significance and discuss the comparison to mainstream media. #HoodMedia #StreetCulture #UnivisionOfTheStreets #EmergingTrends #MainstreamVsHoodMedia #StreetMedia #AlternativeVoices #MediaInfluence #YouthCulture #StreetReporting

47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov. At No. 2 is digital video, including connected TV (38%). Read more: https://ow.ly/37Qe50QyE98 Insider Intelligence | #DigitalVideo

📺 I believe Gen Z has a huge appetite for TV content despite the scary 👻 data from todays OFCOM Media Nations report. 💡However, distribution and formats need to be adapted to better meet the changing behaviours of this digitally native cohort 👾 At Gaggl, TV content is hosted by creators distributed on live social platforms and is experienced by our Gen Z viewers as a live, video game-like, community activity. 🤔 Our Watch, React, Interact broadcast philosophy is consistently generating 45 minute average watch times Vs todays report which states 16-24s watch just 20 mins of live TV. 🔮If you are a content owner, creator manager or advertiser and you fancy chatting about the future of TV, let me know! Greg Miall James Duffield https://lnkd.in/dbmdiTtC

Thanks to Broadcast Revolution and the brilliant Mike Young for top tips on how to successfully pitch to national/regional TV and radio at today's Westco communications 'Lunch and Learn'. In short: (1) Plan ahead. Most TV and radio work 3-4 days in advance, some programmes like the One Show can work up to six weeks in advance. (2) Keep your press release/media advisory concise and punchy... making sure the headline has the wow factor is key to getting noticed. (3) Key local stats can help paint a picture, but don't drown your pitch in data. (4) Make sure you answer the WWW's in your pitch - who, what, when, where and how. (5) Keep it human by using case studies to illustrate and keep them diverse. (6) Journos and producers are busy people, so help set up location shots for them. (7) Email pitches are usually best but follow up with the journalist, news editor or producer to check it landed. (8) Don't forget local radio because most of the content now runs regionally to a much bigger audience. (9) Understand your audience and tweak your pitch accordingly. (10) Most radio now broadcasts visually on social media, so treat it like TV. PS need help on media strategy? Take a look at how we can help. https://lnkd.in/dWTVjHZZ

Social media is the new TV is the new radio is the new newspaper... The medium in which we communicate or consume 3-5 hours a day changes with technology. However, the message and the person receiving the message have not changed so much. One part is controlling the technology, the technical part of transmitting a message. The other part is knowing what to say and how to say it. Think about that when you say that social media is just for young people... #CommunicationEvolution #MessageMatters #MediumAndMessage #AgelessConnection #DigitalAgeWisdom #TechnologicalShift #EffectiveCommunication #TimelessRelevance #GenerationGap #AgeIsJustANumber #BridgeTheDivide #ConnectWithAllAges #TechSavvyGeneration #DigitalDialogue #StorytellingSkills #PowerOfWords #MessageDelivery #CrossGenerationalReach #MediaDiversity #CommunicationInsight

🌟 Exciting News from JWE Media! 🌟 I'm thrilled to share the first episode of Inside Media: With JWE. Last week, I had the pleasure of sitting down with Steve Marsh from Global to discuss Radio Advertising. 📻 In this insightful two-part series, we explore the latest Trends, robust Strategies, Creative potential, and measuring the tangible Benefits of radio advertising. Part two goes live this Thursday, 27th June! Stay tuned and join the conversation! What aspects of radio advertising are you keen to learn more about? #RadioAdvertising #JWEMedia #Global

🔍 A recent research conducted by the Center for Media Engagement has revealed the impact of fact-checking on television news. The study's results demonstrate the effectiveness of fact checks in correcting misconceptions, with both approaches producing positive results. To learn more about the findings: #FactChecking

The Drum : The ABC has announced that it is "de-commissioning" The Drum, and that it is in search of another program to lead in to its "flagship" 7pm news (which, if I remember rightly, was also on the chopping block not so long ago, because, they said, younger people, who presumably include ABC management, aren't watching it). Why does the ABC disregard and alienate the one demographic (older people) which it can be sure of? The Drum, with its conversational, rather than adversarial, format, the wide range of people on its panels, and the personalities and expertise of its presenters, does what social media cannot : provides a stable place where civilised interaction between real people can be viewed, without ads, on free-to-air TV, enhancing our understanding of a wide variety of issues which confront us all in today's conflicted, polarised and embattled world. Isn't understanding each other something we all want/need to do, regardless of our age?

Social media is the new TV is the new radio is the new newspaper... The medium in which we communicate or consume 3-5 hours a day changes with technology. However, the message and the person receiving the message have not changed so much. One part is controlling the technology, the technical part of transmitting a message. The other part is knowing what to say and how to say it. Think about that when you say that social media is just for young people... #CommunicationEvolution #MessageMatters #MediumAndMessage #AgelessConnection #DigitalAgeWisdom #TechnologicalShift #EffectiveCommunication #TimelessRelevance #GenerationGap #AgeIsJustANumber #BridgeTheDivide #ConnectWithAllAges #TechSavvyGeneration #DigitalDialogue #StorytellingSkills #PowerOfWords #MessageDelivery #CrossGenerationalReach #MediaDiversity #CommunicationInsight