Active Attention has often been the principal focus of the Attention Economy in recent years. However, there is more to consider and strive for especially for businesses with diverse brand requirements. In this article by Karen Nelson-Field PhD she dives deep into recent work with Pinterest to highlight that by strategically leveraging both Active and Passive Attention, brands can achieve a balanced approach that supports immediate engagement and long-term growth. Discover more here https://lnkd.in/gYPZQyeH #amplifiedintelligence #attentionmetrics #attentioneconomy
Amplified Intelligence’s Post
More Relevant Posts
-
Experienced Int'l Executive EVP, MD (APAC & EMEA) Ex Verizon Media, AOL and Yahoo! all things digital, AdTech / MarTech, CTV, OTT, Mobile, Data & Insights. Org structure development and revenue scaler
find out how Amplified Intelligence partnered with Pinterest to understand how active and passive #attention can help brands achieve a variety of goals - check it 👇🏾
Active Attention has often been the principal focus of the Attention Economy in recent years. However, there is more to consider and strive for especially for businesses with diverse brand requirements. In this article by Karen Nelson-Field PhD she dives deep into recent work with Pinterest to highlight that by strategically leveraging both Active and Passive Attention, brands can achieve a balanced approach that supports immediate engagement and long-term growth. Discover more here https://lnkd.in/gYPZQyeH #amplifiedintelligence #attentionmetrics #attentioneconomy
-
-
Before you can capture and measure someone’s full attention, you first need to understand how attention works. New research from Amplified Intelligence and Pinterest, uncovers, for the first time, how advertisers can harness the combined power of “active and passive attention” to drive actions like site traffic. Read Amplified Intelligence's latest piece on the power of Passive Attention by Karen Nelson-Field PhD 👉 https://lnkd.in/gdEjTPtZ
Active Attention has often been the principal focus of the Attention Economy in recent years. However, there is more to consider and strive for especially for businesses with diverse brand requirements. In this article by Karen Nelson-Field PhD she dives deep into recent work with Pinterest to highlight that by strategically leveraging both Active and Passive Attention, brands can achieve a balanced approach that supports immediate engagement and long-term growth. Discover more here https://lnkd.in/gYPZQyeH #amplifiedintelligence #attentionmetrics #attentioneconomy
-
-
Is eyes on attention the only kind of attention that's important? Our recent research with Amplified Intelligence proved that indirect (eyes around the ad) attention is also valuable, specifically for long-term brand growth and when considering efficiencies. Get the full overview in this article by Karen Nelson-Field PhD
Active Attention has often been the principal focus of the Attention Economy in recent years. However, there is more to consider and strive for especially for businesses with diverse brand requirements. In this article by Karen Nelson-Field PhD she dives deep into recent work with Pinterest to highlight that by strategically leveraging both Active and Passive Attention, brands can achieve a balanced approach that supports immediate engagement and long-term growth. Discover more here https://lnkd.in/gYPZQyeH #amplifiedintelligence #attentionmetrics #attentioneconomy
-
-
Turn Pinterest into a Brand Community Hub: --> The Ultimate Guide Pinterest, a haven of inspiration and ideas, offers a unique opportunity for brands to foster thriving communities. To transform Pinterest into a flourishing brand hub, consider these creative strategies on the carousel.👇👇👇 ----------------------------------------------------------💕 P.S. Want to take your business growth to the next level using Pinterest? I can help you achieve your goals! 👉 Just shoot me a DM now and let's get started on your journey to success! #pinterestmarketing #brandengagement #marketingdigital #brandgrowth #businessboost
-
🌟 New Pinterest Insights: How Brands Can Connect with Gen Z 🌟 According to Pinterest's latest report, Gen Z makes up 42% of their monthly user base and is more engaged than other generations, using the platform to search and save at higher rates. Gen Z is turning to Pinterest to discover ideas that resonate with their lifestyle and interests. Brands should focus their efforts on creating engaging visual content that builds long-term connections. As users are inspired to save and revisit your Pins, over time those connections turn into brand loyalty and conversions. Make sure Gen Z knows where to turn when they're searching for relevant inspiration, tips, or products down the line. If your brand has struggled to keep up with Gen Z's evolving tastes and fast-paced trends, don't ignore Pinterest's tools like Pinterest Predicts. For detailed strategies, check out the full Pinterest report: https://lnkd.in/gT_QG_8p #GenZMarketing #DigitalMarketing #SocialMediaStrategy #BrandEngagement #Pinterest
-
Founder : Unmtchd. | Host of The Unmtchd. Podcast | Speaker | On a mission to humanize marketing and marketers.
Marketers, ready to dive in 2024 trends? Pinterest has our backs with #pinterestpredicts : less of a yearly review, more of a vision board. According to Pinterest, this is why marketers should look into this: 1. An early bird's paradise. The audience's planning mindset sets the trends before any internet platform. 2. Sustainability. Trends here last 20% longer, providing brands an extended runway for opportunity. 3. The action factor. The users don’t just search for trends. They act on them. I checked them out already, some are really interesting! Check out the link in the comments 👇🏻 What’s your favourite? Let me know ✌🏻
-
-
Pinterest Shares New Tips on How Marketers Can Maximize Inclusion in Their Messaging: Some valuable tips and pointers from the Pinterest team. https://bit.ly/4c6LjEE
Pinterest Shares New Tips on How Marketers Can Maximize Inclusion in Their Messaging
socialmediatoday.com
-
Believed Pinterest was just your digital mood board? Babes, it’s time for a brand-new perspective! Through a carefully crafted rebrand, Pinterest is not only redefining its capabilities but also showcasing the imperative of brand evolution for growth and retention. So, whether you're an entrepreneur, a marketer, or a loyal Pinner, watch and learn as Pinterest brilliantly unfolds its renewed vision, turning casual users into devoted brand ambassadors! Eager to witness Pinterest’s brand revitalization? Check out MarketingWeek’s article: https://lnkd.in/e2CYarFr #Pinterest #BrandGrowth #AudienceRetention #Branding #Rebranding #BrandStrategy #Engagement #Marketing #DigitalMarketing
-
Amplified Intelligence is adding more hard evidence to showcase the importance of the role of attention to identify "premium ad inventories & channels" from media planning to post-campaign execution. Every media buyer and strategist will have to consider soon how to optimise their campaign reach with active, passive, and total attention seconds (per channel and creative), to generate specific conversion outcomes with their investment and messaging. Pinterest, Snap Inc., and PepsiCo are part of this revolution, and many more thought leaders in the media buying space that are increasing their competitive edge rapidly. DM to find out more about how can we support you. #mediabuy #attention #CAC #LTV #conversion
New research from Amplified Intelligence and Pinterest reveals the importance of 'total attention', highlighting that passive strategies can be just as effective as active attention strategies in generating campaign outcomes. By balancing active and passive attention, brands can create stronger media plans and keep their messages top-of-mind. Uncover more insights in this Mumbrella article https://lnkd.in/gJB7r3ih #amplifiedintelligence #pinterest #marketingeffectiveness
-
-
Another year, another Pinterest Predicts 🔮 Just in case you’ve been living under a rock, Pinterest Predicts is Pinterest’s yearly not-yet-trending report. It’s a savvy snapshot of the future based on trend data from almost half a billion Pinners across the world. 🌎 And in a first for the platform, consumers can shop each of the 23 trends directly on Pinterest through curated boards, letting brands target trendspotters with specific products like grandad cardigans and outdoor gear. 🥾 But how else can brands and advertisers activate the trends to know about in 2024? 📈 Swipe to find out ➡️ Get our full breakdown of Pinterest’s 2024 predictions including actionable advice for brands, with insight from its director of marketing for Europe Louise Richardson: https://lnkd.in/gBmACW23
★★★★☆ Soft. Developer, Dig. Marketer and Gr. Designer
3wHi Karen, great article on the importance of balancing Active and Passive Attention in the Attention Economy!