CETV Now’s Post

🌟 PlayBox Technology has been shedding light on the path to audience expansion and precision advertising. Our recent white paper, titled “Audience Growth and Ad Relevance in Broadcast Media and Streaming Services,” delves into the ongoing transformation of the media landscape and its impact on audience numbers. Here are some key takeaways: Advertising Precision Matters: - Personalized advertising content resonates deeply with viewers. Understanding preferences and behaviors is crucial to keeping a loyal audience in a competitive environment. - PlayBox Technology emphasizes the need for precision in ad delivery to enhance audience loyalty and boost engagement levels. Actionable Insights: - Amid challenges like excessive ad repetition and viewer attention scattering, PlayBox’s analytical research provides valuable insights for media organizations aiming to succeed in turbulent markets. Innovation at the Cutting Edge: - Positioned as an industry leader, PlayBox Technology shapes the future of media and entertainment with pioneering strategies and insights. For a detailed discussion or to access the full white paper, visit playboxtechnology.com 📄🚀 #MediaInsights #AudienceEngagement #PrecisionAdvertising #BroadcastMedia #StreamingServices #AdRelevance #Innovation #MediaIndustry #PlayBoxTechnology

Smart TV OS Gains Influence on Viewing and Discovery, as the First Programmatic Olympics Draws New Advertisers 📺🎯 Smart TV OS exerts more influence on viewing, discovery #Streaming device and smart TV operating systems now heavily influence content discovery, with 60% of primary household TVs connected to streaming platforms in 2024, up from 40% in 2020. Smart TVs dominate with 68% penetration and 56% usage as the primary #device, affecting how users find and install apps. What does this mean for you? 🤔 The increasing influence of smart TV operating systems aids #publishers and advertisers by providing prominent placement for #apps and content on home screens, enhancing visibility and discoverability, and creating more #targeted advertising opportunities through integrated search and personalized recommendations. StreamTV Insider https://lnkd.in/d64UV534 The First Programmatic Olympics Is Attracting New Advertisers During the Paris Olympics, NBCUniversal is selling most ad inventory on Peacock programmatically, except for the opening and closing ceremonies. This approach attracts new #advertisers with lower entry barriers and audience targeting, despite high CPMs and complex planning. About 70% of advertisers are new. What does this mean for you? 🤔 Programmatic advertising for the Paris Olympics helps publishers by increasing ad sales through automated, data-driven methods, while offering advertisers access to a broad audience with lower entry costs. This approach enables targeted #campaigns, though high demand can drive up CPMs, requiring careful planning. AdExchanger https://lnkd.in/e53YEeD5 Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

Consumer intent is a powerful driving force in the world of advertising, revolutionizing the way brands connect with their target audience. Just as our smartphones intuitively anticipate our interests, Connected TV (CTV) and Over-The-Top (OTT) advertising harness this same magic. By leveraging data and analytics, advertisers can pinpoint the right audience, deliver tailored messages, and engage consumers at the perfect moment. This personalized approach not only enhances the effectiveness of marketing campaigns but also creates a more meaningful connection with consumers. In today's digital landscape, understanding consumer behavior is key to success in the ever-evolving world of advertising. Embracing the potential of CTV and OTT advertising opens up new opportunities for brands to engage with their audience in a more relevant and impactful way. 📱🎯 #DigitalMarketing #CTV #OTT #ConsumerBehavior

#Secure and privacy-protected #shoppable is the opportunity! Stay tuned for Driver Studios and Qonsent at their HOT TOPIC session at The TV of Tomorrow Show (TVOT SF 2024) March 27 at 11:45AM. Panelists include: Register: https://lnkd.in/gV-S9v_p Diana Horowitz, CRO and Co-COO, Driver Studios Jason Damata, CEO & Founder, Fabric Media Jesse Redniss, CEO, Qonsent Peter Scott, Chief Strategy Officer, Play Anywhere, Inc. TBA Additional panelists As the industry prepares to embrace a cookie-less future and shoppable TV applications become more common, the opportunity to #safely #secure #audience #consent transforms from a defensive tactic into a powerful advertising strategy tool. In fact, LG Ad Solutions found that 70% of CTV viewers like TV ads with QR codes, and 62% would scan if exposed. This is a massive opportunity to reach audiences where they are watching—across CTV, mobile and digital platforms—via brand-safe campaigns, ultimately empowering a new era of trusted and secure engagements. In this session, pioneers of advanced advertising, interactive TV and privacy will take the stage to discuss the new world of brand safety, how technologies are redefining approaches to consent, and why these new approaches are a win-win-win for brands, media companies and viewers. This will lead to a lively discussion of today’s most pressing topics including privacy, precision targeting and the future of CTV and digital advertising. Speakers will also highlight a “hot off the presses” partnership between Driver Studios and Qonsent which empowers brands to safely implement interactive QR-code solutions and capture consented data, opening the door to new personalized engagement experiences from gamification to e-commerce. 

Be sure to check out our CMO Rohan Castelino's presentation next week at #ARFAxS - with a special guest appearance from the one and only Michael Treon from PMG! 🙌 They will hit on all the insights around driving high attention, brand and purchase intent, improved campaign metrics and actual sales conversions by leveraging video-level data in CTV 📈 #ctv #attentioneconomy #emotionalintelligence #contextualadvertising #brandsafety #data

Thanks again to Campaign UK for arranging this great CTV roundtable at #Media360 last month in Brighton. An amazing group of industry experts discussed how to leverage the granular insights provided by Smart TVs to optimise their advertising strategy, enabling precise targeting and enhanced measurement for more effective brand engagement. Click below to find out some of the key takeaways from the discussion. #SamsungAds #TVAdvertising

Advertising's history showcases the remarkable evolution of communication from cave paintings to digital innovations like connected TV and augmented reality. Advertisers have continually adapted to new mediums and changing consumer behaviors, employing innovative strategies to engage audiences and build brand awareness. At the crux of it all, the consistency of maintaining a ‘brand’ across all advertising platforms has been of the utmost importance. This emphasises the creation of meaningful connections and trust. Modern advertisers can glean valuable insights from this history, understanding the importance of evolving alongside communication channels and consumer trends. Read my blog recent blog to know more: https://lnkd.in/gftCbQQD #Advertising #Adtech #Innovation #ConsumerBehaviour

Did you know that 55 million US households are expected to be Connected TV viewers this year? 📺 It offers a more engaged audience than other digital ad formats, while still maintaining targeting and measuring abilities. That means unmatched ROI in this space, with plenty of untapped potential. Read our blog post on how this technology is changing advertising and how brands can leverage it fully. https://lnkd.in/dX8k-DKi

Do viewers like the ads they see? Mirriad recently partnered with Kantar to uncover astounding figures around advertising perceptions and virtual product placement. Sparsh Pandya, Senior Client Direct at Kantar, explores the findings of the study here: “A whopping 86% of people act to avoid seeing ads on TV, streaming, and online video platforms by leaving the room or switching channels. A study we did with Mirriad showed that 75% of US viewers liked in-content ads. What’s more, this positive sentiment translated into better results. We saw a 40% higher chance of people making an online purchase and a 27% uplift for in-store.  The consumers we surveyed thought that virtual product placements felt natural, more trustworthy, and were better quality, benefiting from the programming that surrounds them. In contrast, traditional ads were seen as repetitive, intrusive and, for 22% of people, dull and boring. Ouch. What our work proved beyond all else is that when we feel good about advertising, we’re more likely to act on it.” Read the full article here. Full study here: https://lnkd.in/dRbPryVR #positiveperceptions #campaigneffectiveness #mirriad

The world of digital advertising is evolving fast. 🚀 Connected TV (CTV), despite connecting with a large US audience, is underutilized due to difficulties in measuring its impact. 📺😮 However, the solution is on the horizon - AI-Driven Attribution. 💡 This innovative approach addresses these challenges. It not only helps to unravel the true potential of CTV but also allows for intelligent marketing decisions. 💼📈 Harnessing CTV's abilities and ensuring every ad matters is no longer a far-fetched idea. With AI-Driven Attribution, we can achieve it. 🎯💫 Are you ready to redefine your marketing approach? 💪😉 Join me in starting the conversation. 💬👥 #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies