Chad Maxwell’s Post

Case study coming at ya! 💥 btr media x Garden of Life We launched a Sponsored Brands Vertical Video campaign two weeks ago, and well, let's just say the performance speaks for itself so far: 🟠 A Click-Through Rate 320% better than the account avg. 🟠 Exceeded Target ROAS by 45%. 🟠 48% of orders are new-to-brand. We are seeing that vertical video doesn't just drive views and awareness but also fosters engagement and conversion! This is a major opportunity for brands. The blending of social media and commerce creates a seamless shopping experience across platforms. ➡️ HUGE shoutout to Garden of Life for being an amazing partner! They're always ahead of the curve, ensuring we have the assets we need to succeed. ➡️ Another HUGE shoutout to Emery Robbins and Justin Nuckols for their exceptional execution and strategy. Together, we are btr. #btrtogether #btrmedia #amazonadvertising

Need help planning your time at Cannes Lions International Festival of Creativity? We’ve got you covered… From Omnicom Cove to the main Palais, you can catch our Flywheel experts in multiple discussions alongside Amazon Ads Partners, Omnicom Media Group, The Clorox Company, PHD, Walmart Connect, ADWEEK, Energizer Holdings and more! Swipe for more details and register your interest via the links in our comments 🔗 ⤵️ #CannesLions2024 #eCommerce #Flywheel #OmnicomCannes

Advertising's historians📜 might shed a tear at the final passing of the Thompson agency name into history after nearly 160 years🕰️ in favour of the mere stripling 30-year-old VML brand, but the move is part of WPP's strategy of creating global🌏 mega-agency powerhouses. In February, the WPP chief executive Mark Read showed a similar lack of sentimentality when he fused MediaCom with its sister media agency Essence to combine their respective skills. In doing the same to Wunderman Thompson and VMLY&R (both of which were products of their own mergers five years ago), he has created the world’s largest creative company, combining brand experience, customer experience and commerce. It comes into being at the start of next year. In case you're still wondering, here are five reasons why... WPP Has Merged VMLY&R And Wunderman Thompson. Read Here: https://lnkd.in/eUM2bBT5 #vml #wundermanthompson #vmlyr #wpp Wunderman Thompson UK VML VMLY&R COMMERCE VMLY&R HEALTH

I’ve had a few people ask how we delivered such a complex campaign in ‘The Meal’ for McDonald's this week, where we removed the iconic smile from Happy Meal boxes to communicate to children it’s okay not to be happy all the time. I wanted to share a few key reflections in case they’re useful. 📅 Get client teams bought in early. The idea was originally pitched to McDonald’s almost a year ago. Tireless work from Louise Page selling the idea internally meant that, when we were in a place to present the full campaign plan, we had a senior client team who was bought in and ‘would do anything they could to make this happen’. Which meant getting 2.5 million boxes into 1,500 restaurants, no mean feat. 👩🔧 Work with accountable people. The team I lead at Ready10 were incredibly diligent. From project management by Francesca Martin, media strategy work by Ayomide Omole, influencer outreach by Chloe Phillips, and some absolute media hounding by Sophie Donne, every team member knew their role and would go above and beyond to deliver - including a lot of hard graft over the weekend to get it over the line. ⚽ Pick the right ambassador. The news value of the campaign was clear, but sometimes you need a talking head to carry the campaign into broadcast. We got Rio Ferdinand on board early and, as he himself said, the campaign resonated strongly with his own experiences as a father. The segment with him on Good Morning Britain is testament to that. ⚡ Drop the egos. This idea came from Ready10. It was a PR-first idea. But with a true multi-channel campaign, you’re working with a network of agencies across creative, media, social and CRM to deliver each element of the campaign, including McDonald’s lead creative agency, Leo Burnett. We are exceptionally lucky that the team at Leo’s were incredibly collaborative and helped develop our original idea without attempting to hijack it. Collaboration wins.  #Integrated | #Marketing | #PR | #Talent | #MentalHealth | 

Some great news to kick start your Friday with! We’re excited to announce two new key appointments to KINESSO UK&I : Please welcome Deolu King as Partner, Social Media Product, and Hannah Thompson as Partner for Addressable Product! 👏 👏 👏   Reporting into KINESSO UK&I’s Managing Director for Media, Seun Odeneye, Deolu and Hannah will lead our 100+ team of Social Media experts and 100+ Addressable Planners respectively, both covering activations and strategy.   We asked our newest team members what they were planning to bring to their roles for both our brands and business:   Deolu: ‘Now, more than ever the social landscape is exciting, complex, and fragmented. With so many opportunities to drive business growth and consumer loyalty, I believe the role of the agencies is to be a strategic partner to clients, helping them navigate complex policy regulations and complicated consumer journeys. I am excited and honoured to take KINESSO’s UK&I Social team, our clients and business to new heights. Let’s go!’   Hannah: ‘I’m so thrilled to be joining KINESSO, a truly future-facing organisation committed to innovation and excellence. The focus on data and technology is at the heart of how KINESSO operates. How that encourages agility in the delivery of gold-standard addressable campaigns is what drew me to the role. With my holistic addressable experience across OOH, TV, Audio and Digital, I hope I can bring a fresh perspective to an already fantastic operation.’   We’re thrilled to have you both on board!   #Social #Addressable #Performance #Agency #Advertising #Strategy #Media

Featured in ADWEEK: Commerce can no longer be where creative goes to die. In today’s reality, commerce experiences are often the most pivotal touchpoint where brands interact with consumers – making it essential for Creativity and Commerce to work hand in hand. MRM Global Chief Creative Officer Ronald Ng dives into work that prove #CreativeCommerce can be a business multiplier that helps strategically build enduring – and profitable –relationships between brands and people.    Read more: https://lnkd.in/dUN4Z-GR McCann Worldgroup, IPG Commerce  

A simpler offering is more powerful and relevant. An example of how ad agencies evolve to deliver value to clients. The new VML combines the legacy from Y&R , VML, Wunderman and J. Walter Thompson, an agency I worked for early in my journey and I was later a client of for years. An ad giant that gave me lots of learning, training and insight. This article describes the benefits of this merger. In my view, it is fueled by the right strategic reasons: the client. When a brand offers what the client wants, it stays relevant. In our days, it is creativity, data (AI) capability and ECommerce. Sometimes this means that century-old agency brand names will no longer exist. And, in this case, it sounds like the right business decision. Exciting to see hit the ad business continues to evolve with the client needs as the driving force. #Marketing #branding #management #mentoring

🌟 McDonald’s “I’m Lovin’ it” Campaign: A Recipe For Brand Success 🌟 It’s 2003 and the fast-food empire we know as McDonald’s is facing a bit of a tough time, with sales on the decline as they struggle to connect with their younger audience. Here is where their game-changning “I’m Lovin’ It” campaign was born. 🧑💻 Approach McDonald’s crafted the “I’m Lovin’ It” campaign, blending TV ads, print media, and digital content, website and gaming to captivate young customers with an upbeat and positive message. The memorable “ba da ba ba ba” jingle and the involvement of celebrities like Justin Timberlake played a crucial role in its appeal. It was on a loop in everyone’s head. Strategic collaborations with young and popular celebrities supported their values and identity, which helped amplify their message and reach a greater audience. The campaign leveraged digital platforms, introducing the I’m Lovin’ It website and engaging content such as games and viral videos, to connect with a tech-savvy demographic, which got the UGC and engagement they craved. 💰 Impact McDonald’s jingle became one of the most recognized of all time, which aided in a 5.7% rise in sales during its first year running. Within nearly two decades, their quarterly sales were the strongest ones yet, while their global sales increased by 8.2% at the beginning of 2004. Just 3 years after their “I’m Lovin’ It” rebrand, their share price went from $13 to $45. Today their stock price is around $175, coming from a high of $215 right before the Pandemic. 🍟 Takeaway McDonald’s not only revitalised its brand but also demonstrated the potential of strategic marketing to drive significant business results. The campaign remains a benchmark for marketers worldwide in crafting impactful brand narratives. Are you Lovin’ McDonald’s rebranding? Let me know your thoughts 👇 #BrandEvolution #BrandRecognition #BrandRevamp #MarketImpact #BrandLegacy #BrandEngagement #InnovativeMarketing #BrandGrowth #Rebranding #BrandIdentity #BrandImpact #McDonaldsRebrand #MarketingSuccess #BrandRevival #EmotionalMarketing #DigitalEngagement #SocialMediaBuzz #ImLovinIt #BrandStrategy

We have more ways to shop than ever before. The brands that prioritize #creativity at key points of conversion will be best poised to grow and build enduring brand relationships as #commerce experiences continue to evolve. MRM Global CCO @Ronald Ng dives into some of the industry's best #CreativeCommerce success stories, and what we can all learn from them.  

Brand love or brand growth? Choose both. Through creativity, commerce has transformed from transactional tactics to inspiring brand experiences that happen to sell a whole lot of stuff. I hope you enjoy my thoughts on Creative Commerce. MRM McCann Worldgroup ADWEEK