"Before I could even drive, I would do what I could in my neighborhood to raise funds to build a playground for the smaller kids in the community." Monica Malmgren, Charity Navigator's Senior Digital Marketing Manager has always had a philanthropic spirit. “I enjoy the ability to explore charities you may not even know existed. Everyone knows the big-name charities, but a lot of people want to give back to a specific cause or location.” While she started in Web Development, her personality has made her a great fit for the wider digital marketing space. Since joining Charity Navigator in November of last year, she has been using her creative mind to amplify organizations’ missions through technology and data. And she's passing this passion for #GivingBack to her three young children as well. "I'm instilling in my kids the philanthropic drive and value so they understand there are non-monetary ways to give back and support people." #CharityNavigator
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🌟 Gearing Up for the Year-End Giving Season 🌟 As the year draws to a close, the spirit of giving grows stronger. It's a crucial time for nonprofits and charities as we prepare for the most significant fundraising season of the year. Here are a few ways we're gearing up for success: ✨ Reflecting on Impact: We're compiling stories and data to share how contributions have made a difference over the year. Transparency and storytelling can significantly boost donor confidence. 🎯 Setting Clear Goals: We've set clear, achievable targets for our year-end campaign. Knowing what we aim to accomplish helps us focus our efforts and communicate our needs to supporters. 📣 Enhancing Outreach: We're ramping up our communication strategies, utilizing email, social media, and personalized outreach to connect with our community. 🔗 Strengthening Partnerships: We're reaching out to corporate partners and sponsors to amplify our efforts. Collaborations can lead to matching gift campaigns that double the impact. 💡 Encouraging Recurring Gifts: We're focusing on turning one-time donors into recurring supporters, providing a stable foundation for our mission beyond the season. As we count down the days, we invite you to join us in making a difference. Whether it's through volunteering, word-of-mouth, or donations, every bit helps us move forward. Let's end the year on a high note and lay a strong foundation for the next. Together, we can achieve extraordinary things. #Fundraising #Nonprofit #YearEndGiving #MakeAnImpact #CommunitySupport
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All good not-for-profits track the data that comes from their website visitors. And they use that data to improve their digital fundraising efforts - to close the holes in their 'net'. But even the best fundraising teams have blind spots. In this article we mention three of the most common. And we give some tips on how to turn them from gaps in your analysis to competitive advantages. READ ON: https://lnkd.in/gMBJFt7U #fundraising #data #donations #analytics #tracking
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Do you know the peak moments for nonprofits to ask for #stories? 📚 Here are some examples: 👇 - Onboarding staff and volunteers - Before a fundraising gala - After monthly meetings Use these #stories you collect to increase #engagement, donor retention, and #fundraising. 📈 https://lnkd.in/ePVE6Tqf Learn more about how our storytelling software can help your organization grow by visiting our website. 💻 #goodseeker #storytelling #nonprofitleadership
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Did you know as a member of The Nonprofit Partnership, you get exclusive access to personalized one on one support from our staff? It's #MemberBenefitMonday, let's dive in! 🎨 Canva Catchall Sessions: Elevate your design game with tailored sessions led by Ellen, our Associate Director. Learn Canva's features and insider tips to create stunning marketing. (And Canva Pro is free for nonprofits!) 📃 Bring Your Own Bylaws: Dive deep into nonprofit best practices with Executive Director Adam. Get a personalized review of your bylaws and ensure they meet nonprofit standards. 💡 Nonprofit Help Desk: Say goodbye to endless internet searches! Kensley can guide you to the information you need and connect you with our expert staff members. Head to YourNPP.org to take advantage of your membership benefits!
The Nonprofit Partnership | Erie, PA
yournpp.org
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All good not-for-profits track the data that comes from their website visitors. And they use it to improve their digital fundraising. But even the best fundraising teams have blind spots. Here are three of the most common: https://lnkd.in/gMBJFt7U #fundraising #data #donations #analytics #tracking
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I've recently become chair of the Communications Committee at Literacy Volunteers of Bangor, and with that, I've started to look at all of the marketing tools and platforms we currently use and how we can maximize their features. During that process, I discovered that a few of the platforms we use regularly offer free benefits for nonprofits: ✉ Intuit Mailchimp: This platform offers a 15% discount to verified nonprofit organizations and charities: https://lnkd.in/gdMn_M53 💵 Donorbox: I have to do a bit more research here, but other than a transaction and processing fee, DonorBox offers ticketing for events for free. Right now this seems to be a great alternative to Eventbrite, which charges a monthly fee or a fee per event, as well as transaction and processing fees. 🎨 Canva: Thanks to this platform for offering up their Pro account for free to nonprofits: https://lnkd.in/ghaJ_7DM Do you have other free tools to add to this list?
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Have you been wondering how to encourage your donors to increase their contributions, especially as we approach year-end giving? You're not alone. Many donors continue to give the same amount simply because they've never been asked to consider more. Join us for a free live training session that will teach you how to master the art of respectful and effective donor communication. Learn how to use our successful Permission-Based Asking™ model, which has already helped countless fundraisers like you to nurture their donor relationships and achieve remarkable results. During the training, we'll craft personalized scripts together, ensuring you leave confident and ready to inspire your donors to amplify their impact. This isn’t about complicating things; it’s about mastering a straightforward method that honors your donors’ past contributions while opening doors to greater possibilities. ⏰ Limited time? No worries! Register now, and we'll make sure you receive a recording of the entire session straight to your inbox. This is your chance to transform your donor conversations and make this year’s giving season the most successful yet. Don't miss out! 👉 Register now and let's elevate your fundraising game together! https://lnkd.in/eYaGck6m #Fundraising #Webinar #NonProfitGrowth #DonorRelations
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Happy #spookyszn! 👻 There's nothing scarier than waiting until December to begin planning and executing your #YearEndGiving campaigns. Start strategizing your holiday giving campaign now! 53.8% of nonprofits that begin planning in October meet or exceed their year-end fundraising goals. Last year, $3.1 billion was captured on #GivingTuesday alone! 😱 What slice of this pie did you get last year? 💰 Essentia is here to help! From donor segmentation to developing compelling messaging to using the right fundraising software to track key performance data, we'll help your nonprofit get funded, stay competitive & increase social impact. Don't wait. Book a FREE 30 minute consultation today @ https://lnkd.in/gJDG8yNg to get ahead on your holiday campaign strategy this year. Have you started planning your year-end giving campaign yet? Share your tips below! 👇 #nonprofitconsulting #fundraisingstrategies #yearendgiving #fundraisingsoftware
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Using behavioural psychology to deliver conversion-focused websites | Building a more human-centred, user-friendly and accessible web | Founder SmartSite™ methodology.
Imagine starting 2024 with the certainty that your #charity website is going to bring you more donations than ever. Not only that, but REGULAR monthly donations. 💰 Well it starts with giving your website visitor a supreme experience. Here's the 5 elements that will bring that altogether for you: 1. Relevance Does the user know they're in the right place. 2. Aesthetics Does it appeal to their senses. Do they have a good feeling about the site. 3. Connection Is it human-first. Does it connect, engage and resonate with the user. 4. Reassurance Are all their objections handled head-on. Do they feel they can trust you. 5. Guidance Are they on a clearly laid out, logical journey to becoming a donor. When there's lots at stake, converting as many of your website users as possible can make a huge difference, so understanding who you're targeting and the journey they need to go on to point of conversion is imperative. 👉 Not sure where the gaps lie on your website? Head to our website and take our website health check quiz. #website #conversions
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Website accessibility sometimes gets dismissed as a "nice to have". But not everyone comes to a website with the same abilities. Older people, for example, often have different reading needs. And that's important for not-for-profits relying on public donations, because research suggests people over the age of 75 are more likely to support charities as ongoing, committed donors. So improving accessibility, can improve your fundraising efforts... or any digital marketing activity. FIND OUT HOW: https://lnkd.in/g5tEi3u4 #accessibility #technology #development
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