Strategy is: more imagination than process more personal than corporate more progressive than conservative more emotional than logical more creative than we strategists ever usually admit. Some great words from Tom Roach and a really interesting read. The above list is something I’ve been thinking about more and more in my work of late. How can I make my strategies more imaginative, more personal to me and my beliefs, more empathetic to the reader and more creativity driving and all whilst keeping them short, sharp and simple for the client to digest? Plus there are some absolutely brilliant and inspirational examples of both creative strategy and lateral thinking here, all of which are very deserving of awards. Particularly love the partners life example where they reframe life insurance and death insurance - genius! And a particularly clever and all too true use of an insight from Replens that “sex never gets old” to prove the point that it’s not just for young people. Love ads that give you those why didn’t I think of that moments 🤯 #strategy #creativestrategy #APG #planning #brandstrategy #storytelling #advertising
26 signs that creative strategy is alive. What I learnt in the final judging room of the APG Creative Strategy Awards 2023. Full article here: https://lnkd.in/eT_baU4p APG Shekhar Deshpande Sarah Newman Martin Beverley Claire Sadler Kate Waters Michael Lee Lexi Campbell
