Charlotte Tilbury Beauty’s Post

Inspire What's NEXT in beauty by educating at America's Beauty Show. Share your expertise and innovations. You are What's NEXT. #LeadInBeauty #WhatsNEXT #americasbeautyshow

Will you be taking a swing 🎾 and trying out WYN BEAUTY by Serena Williams? Check out our full debrief of this beauty brand launch below 👟 #ulta #wynbeauty #beautybrands #beautyblog #beautymarket #beautyindustry #beautyproducts Ulta Beauty

For anyone who loves the colour peach, exceptional skincare and working with really down to earth individuals, I was in your heaven yesterday working with the team at Go-To Skincare Pty Ltd. As part of their international Women’s Day celebrations, I was there to empower each team member to make their voice count, proactively shape their reputation, and take action in being seen, heard and remembered for all the right reasons. Before every session, I make a short list of the key messages I want to be sure I make at some stage throughout the presentation. Here are a few of them in case they are helpful to anyone here- 1. If you have to ask yourself what your personal brand is, you don't have one. You can have a reputation whether you shape it or not, a personal brand is something you intentionally create. 2. Your Future Self is your ultimate ally. The closer connected you are to the person you want to be in the future, the better and more courageous your personal branding decisions will be. 3. The aim is not to create a personal brand that is static. We are ever evolving, multi-dimensional beings that will change regularly. The aim is to show up intentionally at all times and communicate change when necessary. 4. Promoting yourself is your job. Waiting for permission from others and/or the moment you ‘feel good enough’, are not good strategies. If you want to be seen, heard and remembered, you have to make it happen and when you focus on serving and adding value, everyone wins. Great day, great team and I feel grateful this is what I call work. I would love your thoughts on this. Thank you for making possible Leonie Faddy, Jessika Sandler and Christine Market. #thebrandinyou #personalbranding

In a market crowded with promises, authenticity is a rare commodity. My pursuit of a less chemical-dependent lifestyle in the beauty industry led to a career dedicated to healthful products that speak for themselves. Ask yourself: Do you show up authentically? Authenticity fosters genuine connections and builds enduring brands. Let's keep it real, shall we? #BusinessEthics #Transparency #AuthenticBranding #Monathealthyaging

Here is the strategic reinvention I propose for The Estée Lauder Companies Inc.: First, Ted Levitt said people want to buy perfect holes, not drills. It’s solutions, not products, that matter. Beauty is skin deep. Wellness, Health and Longevity penetrate far beyond the pores. It's 2023. So what exactly should The Estée Lauder Companies Inc. do? 1-Keep innovating in mass and prestige beauty products; but invest in effective, innovative, relevant science and technology; not just silly brand stories and ingredients. Beauty from the inside out. Consider ingestibles vs topicals.  2-Invest in mass and luxury member subscription SERVICES. Similar to how Petco has successfully invested in veterinary services and pet grooming, etc, Estee should roll up facials and other services companies. And create a national chain of dermatology companies for relevant customer segments in select areas. Those industries need enhancements in services/lack extraordinary customer experiences. Estee can add value by bringing in experts to make those investments pay off big in high margins, data, deep relationships and high customer lifetime value. 3-Hire, retain and educate emotionally intelligent brand ambassadors and elevate their performance. Whether Estee realizes it or not, in the Age of AI, everyone is in the Extraordinary Customer Experience/High Performance Relationship Building business. Luxury Institute increased a luxury beauty brand's counter sales 15-30 percent almost instantly with our emotional intelligence-proven Luxcelerate system. We have the research, experts and education that you need to get back on track and drive the stock price. We have the case studies and testimonials to prove it. Most importantly, we have the TRUST of UHNW and HNW SuperClients, Top-Tier brand leaders and front line associates, to EXECUTE.#esteelauder #luxury #beauty #skincare #facials #makeupartistry #luxury #luxurybrands #luxuryfashion #lvmh #luxurygoods #luxurybusiness #luxurymarketing #luxuryexperience #luxurylifestyle #hnw #uhnw

Kelly Murphy, GM at LOLA - mylola.com with some really great takeaways for brands hoping to drive retention. Something I loved about this keynote was how Kelly thinks about the long view of testing, specifically impact on capital-b Brand. As a brand that sells feminine hygiene and sexual wellness products, Kelly explains that you can’t take only a conversion-driving short view on selling e.g. a vibrator alongside your other products. It’s refreshing to hear a marketing executive say “we don’t totally know yet” the results of that experiment, because brand impact can be harder to pin down in the near term. h/t Jen Gray of Recharge and GROW

🥂 to: Ulta Beauty As an an ex-beauty industry marketer and eternal beauty industry lover, I find this deeply empathetic, insight-driven project to serve as a truly meaningful wrap around to the digital shopping experience. I have a daughter who’s quickly approaching her teenage years and this is exactly the kind of message she needs to grow up understanding and practicing each day. I also love that they made their research findings public - demonstrating exactly how important #transparency is today. #digitalmarketing #creativity #future

Happy Monday, besties. We’re back with the beauty industry tea. Swipe for our curated weekly round up of news you should know in the beauty biz ☕️ Get ready for our next debrief TOMORROW 🚀 💋XO, Bethany Paris Ramsay & Shiri Feldman . . . #beautynews #beautytrends #beautybrands #beautycommunity #beautymarketing #beautyeditorial #beautybusiness #beautyindustry #thebeautybrief

Excellent article by Rachel Brown of Beauty Independent (click below). Appreciate that BI included Tish and me in the discussion!

Happy Monday, besties. We’re back to business with your beauty industry tea. Swipe for our curated weekly round up of news you should know in the beauty biz ☕️ 💋XO, Bethany Paris Ramsay & Shiri Feldman #beautynews #beautyindustry #beautybusiness #beautybrands #beautymatketing #beautyfounders #thebeautybrief #beautytrends