Charlotte Whitelaw’s Post

#2023 was a volatile year across the global media industry. We've picked our favourite highlights and major stories from the past twelve months and you can find out what they are here: https://ow.ly/S7ee50Qspvp #Media #YearInReview #Mediaindustry

Are you ready to be featured in 400+ media outlets in the next 7 days? Check the comment section to learn more! #MakeMeFamousSydney

Discover top strategies for maximising media impact with insights from the RTL Group Beach in Cannes featuring Karen Nelson-Field PhD and Les Binet. Learn how to optimise your media campaigns and drive meaningful engagement through the use of attention measurement and other modern effectiveness strategies. #amplifiedintelligence #attentionmetrics #canneslions2024

An insightful conversation with Taj McClymont, PMP Marketing Group, our VP of Integrated Media. Taj masterfully unites people, skills, and diverse marketing mediums to drive impactful results for our clients. His expertise in integrating various strategies is a game-changer in our industry. Thank you Shanon Connors and Manicia Reneus for working on this! #Leadership #IntegratedMedia #MarketingStrategy #ClientSuccess #Teamwork #Innovation #thoughtleader #DigitalMarketing #BusinessGrowth #SuccessStories 👉🏾 #OneHeckofAFellow

For IMPACT Weekly Magazine's series 'Beyond the Brief', Vandana Ramkrishna discusses the most effective media planning and buying strategy according to her, highlighting her favorite campaigns, and why she believes the revolutionization of the A&M industry is multi-dimensional. Read her thoughts here: https://lnkd.in/dGN9Xeg3

This Cannes panel on media effectiveness hosted by Justin Lebbon featuring 2 legends in the field is well worth a watch. In it Prof. Karen Nelson-Field PhD bemoans “the day that measurement broke” and marketers stopped measuring humans and switched to measuring time-in-view, which can be easily collected via data signals and scaled. Totally agree. To drive maximum effect, you have to transcend simplistic digital metrics (or “dirty code” as Prof. Nelson-Field calls it) to understand the actual nature of human interactions with each channel and the subsequent impact on short- and long-term business results. It’s not as easy to do - but putting the effort into clearly understanding your objectives and taking a considered and wholistic approach to measurement pays serious dividends. Check out the video here:

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🕰️Throwback Thursday to Media Facts & Trends 2023 with Nico Thielen from IP Productions 🎥🌐 Discover exciting insights on the latest formats shaping the media landscape! #ThrowbackThursday #MediaTrends #IPProductions

In-depth conversations, boundless possibilities. Our representative engaged in meaningful discussions at the Global Media Congress 2023, crafting innovative media solutions for our clients. . . . . . . . . . . . . #GlobalMedia #MediaStrategy #MediaInnovation #MediaCongress #ContentCreation #DigitalMedia #ClientCollaboration #StrategicPartnerships #MediaTrends #FutureofMedia #MediaEvolution #ContentStrategy #GlobalMediaDialogue #MediaSolutions #IndustryInsights #MediaLeadership #DigitalMarketing #MediaTalks #MediaRelations #MediaDiscussion

To stay ahead in the evolving #media industry, more companies will turn to various forms of M&A in 2024. Explore our latest report to see how leading media companies are preparing for the shift.