An incredible thought-leadership session lead by Initiative Sydney for our clients that dove into the ‘new economy’ and what this means for media. Thank you to all our wonderful clients and partners for attending!
At Initiative, we seek to understand the current and emerging attitudes and behaviours of the Australian public to help drive a new wave of innovative media solutions that set our clients apart from the competition. Yesterday Initiative leaders shared their view on the ‘new economy’ and what it means for media and our clients. Many thanks to our wonderful clients for coming together for a provocative session. IPG Mediabrands APAC Jo McAlister Ali Coysh Daniela Rocchi Maddison Keogh Hope Williams Kellyn Coetzee Mike Deane Georgia Perrin Charlotte Wills Melinda D. Thomas Dodd