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🚩 Business Challenge: Low Brand Awareness amongst Men (as tracked quarterly by global team) 🤔 Our Strategy: Build Brand Superiority by Maximising Influence amongst the target audience 🛠 Media Tactics: 1️⃣ Win #ShareOfVoice 2️⃣ Leverage #Advocates and #Ambassadors 3️⃣ Mobilise High Reach Mediums and Advertorials 🏁 Results: 🏆 25% Increase in Unaided Awareness 🏆 50% Increase in Aided Awareness 🏆 85% Increase in Consideration 👉 The A/NZ Brand team received a message from their Global counterparts telling them that no region had ever achieved such growth in their Brand Tracking studies, and asked them how they achieved such amazing results and improvement. Job. Done. ✌ Click through to find out how...

What factors are driving the remarkable growth in the #sportsapparel market, and how have technological advancements and marketing strategies contributed to this surge? As #consumerpreferences evolve, the sports apparel market thrives on the surge of athleisure wear and a heightened focus on #health and #fitness. #Technological innovations, including moisture-wicking fabrics, and strategic influencer marketing, enhance #brand visibility, creating a dynamic landscape where continuous #innovation is essential for staying competitive and meeting evolving #consumer demands. Explore More Insights: https://lnkd.in/ddSRBGkr  Key Market Players: Columbia Sportswear Company, Nike., Under Armour, Iconix International, New Balance Athletics, Inc. #AMR #SportsApparel #AthleisureTrend #FitnessFashion #ActiveLifestyle #InnovationInSportswear #TechDrivenFashion #BrandCollaborations #ConsumerDemands #AthleticPerformance #InfluencerMarketing

For CNN: Lululemon dominated the pricey athleisure market for years. Now it faces big competition Lululemon, maker of the pricey yogawear sported by seemingly everyone from Pilates moms to college students to preteens in the US, is at a crossroads. For over a decade, the company has fought off competitors like Athleta and Nike to dominate the luxury athleisure market, managing to grow despite the lightning rod of controversies that followed its founder. Its soft, colorful, $98 leggings and viral beltbags have attracted an even younger demographic, a huge plus for any retailer. But, while the skin-tight look shot Lululemon to fame, it now must navigate a new, baggy pant-loving Gen Z demographic and the radical reshuffling of its own executive team. https://lnkd.in/eTk3HcwS

What Innovations Drive Success in the Evolving #SportsApparel Market? As #consumerpreferences evolve, the sports apparel market thrives on the surge of athleisure wear and a heightened focus on #health and #fitness. #Technological innovations, including moisture-wicking fabrics, and strategic influencer marketing, enhance #brand visibility, creating a dynamic landscape where continuous #innovation is essential for staying competitive and meeting evolving #consumer demands. Explore More Insights: https://lnkd.in/ddSRBGkr  Key Market Players: Columbia Sportswear Company, Nike., Under Armour, Iconix International, New Balance Athletics, Inc. #AMR #SportsApparel #AthleisureTrend #FitnessFashion #ActiveLifestyle #InnovationInSportswear #TechDrivenFashion #BrandCollaborations #ConsumerDemands #AthleticPerformance #InfluencerMarketing

The sportswear industry is experiencing huge growth, projected to reach a staggering $356 billion by 2032. Fueled by the rise of the athleisure lifestyle and a renewed emphasis on wellness, this booming market presents immense opportunities for brands. However, how do industry giants like Nike, adidas, New Balance, PUMA Group, and lululemon continue to captivate and engage audiences effectively? We analyzed the marketing strategies and tactics propelling these powerhouse brands, uncovering remarkable Media Impact Value® (MIV®) growth of 25-40% from 2022 to 2023. Our new report, "Reimagining Sportswear: Sports Marketing Trends Driving Industry Change," provides data-backed insights to help you stay ahead of the curve, including: 📱 Quantifying the true impact of your marketing initiatives across channels 🌍 Tactics to broaden your brand's appeal and reach diverse consumer segments 📈 The top 20 sportswear brands generating the highest MIV® in 2023 🌟 Integrating luxury marketing tactics to elevate brand’s desirability This comprehensive report equips you with the strategies to future-proof your brand and drive sustained success in this rapidly evolving industry. Access the full report now 🔗 https://bit.ly/44SMzIi #SportsMarketing #SportswearIndustry #LuxuryMarketing #BrandStrategy #IndustryTrends #DataInsights

https://lnkd.in/g_safuRN NYSE American : $AXIL ( AXIL Brands Inc. ) mentioned as trend setter alongside Nasdaq : $LULU lululemon , NYSE : $NKE Nike & NYSE : $YETI YETI . AXIL's blend of #technology #innovation & #management with #financial discipline, top tier brand associations NASCAR , SIG SAUER, Inc., Bass Pro Shops , Cabela's , Walmart , BERETTA is soon to be appearing in the #Paris 2024 Olympic and Paralympic Games with USA Shooting - National Governing Body for the Olympic Shooting Sports ! Follow $AXIL to learn more and visit goaxil.com to discover #nextgeneration products. This post is for informational purposes and in no way represents solicitation for investment. Please seek the advice of your registered investment professional before making investment decisions. Poster is a compensated consultant to AXIL Brands Inc. Learn more on the YouTube link : https://lnkd.in/ejZ7USap and follow the article linked to this post where $AXIL is feautured alongside Nasdaq : $LULU lululemon , $NKE Nike and $YETI YETI !

Some key takeaway lessons here from Chris Davis and New Balance who have successfully woven their long term brand story to cement themselves in the heart of sport and culture. 👋🏼 Introduce yourself to the consumer and penetrate culture to establish trust and build authentic connections. 🤷🏽♂️Remaining stagnant can be detrimental for innovation and opportunities. 🧮 You need to create a culture of calculated risk excellence to foster innovation, growth and increase resilience. 📈 Disrupt yourself whilst sticking to core values. Growth and comfort don’t co-exist! #marketing #brandstrategy #storytelling #brandidentity #brandbuilding #newbalance

Lululemon had been defying the market trend last 5 years (Operating income 20% which is 8% higher than Nike). One of the most interesting graph in recent McKinsey & Company report is the growth analysis forecast for retailers in activewear. Really some intriguing strategies to discover from the market positioning this brand has made making it one of the most popular choice among the customers . They solved the paradox of price vs premium, wholesale vs DTC and many more. 1️⃣ Premium Pricing, Unmatched Quality: Lululemon commands a premium with leggings starting at $88 which frankly saying an opposite of current fight retailers are having "Cost Reduction". They focus on innovative fabrics and superior designs ensures exceptional product quality providing comfort and longevity even after years of wear 2️⃣Versatility and Functionality: Lululemon's products transcend the gym, suitable for workouts, casual wear, and work. This adaptability broadens the audience, capitalizing on the increasing demand for athleisure as a lifestyle choice. 3️⃣ Cultural Relevance and Athleisure Boom They foresaw before anyone the cultural shift towards regular exercise, relaxed dress codes, and remote work. Pioneering yoga pants, the brand became synonymous with athleisure, driving massive demand for its products. 4️⃣ Direct-to-Consumer Dominance  Direct sales to consumers at market prices result in exceptional gross margins. Lululemon's D2C model, constituting 90% of total sales, eliminates intermediaries. 5️⃣ Community-Led Marketing They opts for a community-led approach, using local fitness influencers as brand ambassadors. Authentic connections reduce marketing costs and build a genuine, relatable brand image. 6️⃣ Balanced Offline and Online Presence A balanced approach ensures a seamless blend of offline and online presence. Physical retail stores allow customers to experience products firsthand, reducing return rates. #businesscase #retailinnovation #business2024 #strategicplanning

Excellent insight

What is athleisure doing to retail? The pandemic catapulted already-popular athleisure into everyday apparel as we were stuck at home and Zooming in comfortable clothing. As consumers got used to feeling comfortable, new athleisure brands emerged and found success. Get a full list of the top 50 fastest-growing DTC athleisure brands and learn more about the metrics driving their success. Download the free report: https://lnkd.in/eg7pPPCc The Robin Report #athleisure #ecommerceinsights #dtcbrands #charmanalytics #retail