Congrats to our creative team for winning a silver Telly Award for best use of Instagram Stories in a brand video! The Telly Awards 🏆 honors excellence in video and television from over 13,000 entries across five continents, and we're thrilled to be chosen for this award.
Social media is a big part of our guests' lives. We are honored to be recognized for the video’s creativity, alignment with trends, and authentic connections, which is a direct result of the culture our passionate people are building on campus.
Cheers to all those who contributed to the video for their outstanding work. 🏆
Jer-e-my! Jer-e-my! Jer-e-my! Our humble, behind-the-scenes, absolute powerhouse of all things video, graphics, and production. Thank you for all you do! Jeremy Jefferson
Main takeaway here: top-of-funnel is shifting to social, away from legacy SEO methods.
With AI making it easy to mass produce content (especially text posts/articles), people are turning more to influencers/curators and short-form video.
TikTok/Reels search is becoming the go-to place for some over Google search.
If you've seen a drop in your search campaigns, check how the same keywords are performing on TikTok and Meta. Comment below if you're wondering how to do that.
At Brandwatch, we're fortunate to have social minded experts at all levels of the business. Our Chief Business Officer, Channing Ferrer, shared some glowing social insights from his perspective as CBO.
When Dad's microwave packed up, before he died aged 90, my unsuccessful attempt to buy a new one, engaged us in an unlikely marketing conversation. He was far happier to join his friends across the road at the village community centre, where a three course meal & a cup of tea was under six quid.
Although it wasn't the cost, he just didn't have to prepare & cook. Dad had previously enjoyed the well marketed Wiltshire Farm microwave ready meals, but the banter, friendship & delightful staff, won every time, No marketing was required & the centre was full every day.
I tried Amazon & a walk around Currys, & he eventually said; there's far too much choice, its too difficult, I can’t be bothered.
Dad said that in his day, if you wanted to cook fast, everyone had the Prestige Pressure Cooker. For vacuum cleaning, it was a Hoover. A Gin & Tonic in the pub would be a Gordon's London.
Of course he was right, there was only one important factor: Quality. The belief was that if the product was of good quality and available at a reasonable price, people would buy it. This eventually created monopolies & exploitation of customers. Then more companies entered the ring, with more competition, cheaper prices & reduced quality. Next came the World Wide Web, which changed everything.
Over the past three decades, Internet marketing has descended to an unacceptable level of cunning & deception. It started with Alibaba, where you would search for the best price for your chosen named product. The long list of optional links, take you off into the seller's site, into the abyss of cheap deals, with no relationship to the original search. Months later an empty box would turn up, you'd only purchased a box, that's why the deal was too good to be true, after hours of senseless searching. eBay & Amazon use these tactics now, selling products for £1, with £25 delivery costs. Dad was in fact correct. To much choice & maybe he saw the deception.
I agree with your post Hayley-Jane; simplicity, consistency, creativity & humour are indeed unbeatable. Integrated with the correct use of Big Data, transparency, personalisation, relevancy & agility will make the future battle for attention more exciting.
Senior Brand Manager at Diageo GB | Former Marketing Director at Seedlip
Thank you Hue & Cry for having me on the panel at your ‘Winning the battle for attention’ event yesterday. Particularly to Astrid Simpson for being a fab host.
The age old debacle of how to cut through the noise and engage consumers never stops and it was a joy to explore this everchanging challenge together.
Could have listened to Nisa Bayindir and her incredible behavioural insights all day! And honoured to sit alongside Helen Cutmore and Rosie McCarthy.
My four biggest take outs…
💫 simplicity, consistency, creativity and humour - the perfect blend of these four elements is (almost!!) unbeatable
💫 EVERYTHING must start with a consumer insight
💫 you don’t have to do something completely brand new to ‘win’ the attention battle, but you do have to do your ‘thing’ better than anybody else
💫 timing is paramount - we can often underestimate or forget this fundamental of a campaign/partnership/activity
Today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating relationship between brand reputation, Gen Z, and the power of honest communication. Listen here: https://bit.ly/3QuCj21
✔ I help FP&A professionals accelerate their careers with LEVERAGED* training. * We leverage the 80/20 rule to focus on the 20% of skills that get you 80% of results
Interesting fact ➡ Do you know where the term "sales pitch" comes from? 🔍
Delving into the origins of the term "sales pitch," one discovers that its roots can be traced back to the early 1900s. It was during this time that carnival showmen honed their skills in captivating audiences with their charismatic and engaging speeches, known as "pitches." These talented entertainers employed their persuasive abilities to entice curious onlookers into exploring the wonders and mysteries of their intriguing attractions.
This demonstrates that persuasive communication has a long standing in history. The techniques used to draw crowds to carnival marvels have transcended time to influence modern business practices. The essence of crafting an engaging pitch, be it for an amusement ride or a cutting-edge product, remains an enduring skill.
☝It's a reminder that the age-old practice of captivating audiences through well-crafted narratives continues to shape the way we communicate and persuade today. Kudos to our ancestors! 😎
#sales#salespitch#marketing#innovation#salesenablement#buyerenablement
Communications Manager at Chartwells Higher Education
1moJer-e-my! Jer-e-my! Jer-e-my! Our humble, behind-the-scenes, absolute powerhouse of all things video, graphics, and production. Thank you for all you do! Jeremy Jefferson