Chase Abraham’s Post

View profile for Chase Abraham, graphic

Senior Director, Content & Creative - Coca-Cola™ (Global) at The Coca-Cola Company

Very excited to share Coca-Cola's most recent Digital Collectibles drop, The Masterpiece Collection, with our partners at Coinbase. The collection is derived from our Coca-Cola Masterpiece global campaign and features artworks from both emerging and legendary artists from the Masterpiece film, all reimagined on iconic Coca-Cola bottles. You can find the collection, which will be available for 72 hours starting this Sunday (12pm EST), at onchainsummer.xyz A huge thanks to the internal and external partners behind this that made it all happen. Selman Careaga, Pratik Thakar, Islam ElDessouky, Miguel Saucedo, Ree Yang, Michael Murry, Charlotte Murphy, Amy Selwood, our friends and partners at Tafi, BLITZWORKS, Coinbase, and of course our amazing artists and artworks that make the collection shine.

Michael Murray

Assistant Treasurer at The Coca-Cola Company

11mo

My team really enjoyed working on this with Coinbase. Very successful launch!!!

Pratik Thakar

Vice President & Global Head of Generative AI at The Coca-Cola Company

11mo

⚡️⚡️❤️⚡️⚡️

Quentin Tourbez

Consultant indépendant en numérique, design, stratégie, image.

11mo

Wowow Chase Abraham ! That's cool ! When I see this project, I really consider extending the collection to other universes, with maybe crazy gated experiences or very purpose full virtual environments. For example, we could with envision to explore the videos games history. I know that close to every setup, we could always find a bottle of Coca-Cola. From Pong to most advanced AAA e-sports competitions. I would love to imagine with Adrien Mouginot and bem.builders the Coca-Cola museum of gaming throughout micro-games and virtual experiences gated by your unique Digital Collectibles ! Nathan Lefeuvre we can even imagine the tagline ahaha : "Near of every set-up, a Coca-Cola bottle. Any game, any times !" 😍

Nuno Da Costa

Fashion,Beauty, Luxury Illustrator. Vogue Portugal. Represented by MA+ Group. Brand Ambassador to FIDA

11mo

Beautiful concept and execution

Jimmy Maher

Design Team Leader | Senior Designer | | Art/ Creative Director | A big energy designer leading with empathy and fun! Photograper/Adventurer/Motorcycle Rider/CheeseBurgerist/3D Printing Nerd/Drone Pilot

11mo

You guys should check out Gen City Labs! This is dope! Make the bottle caps collectible too - collectible bottle caps... go through every year bottle as a collectible...vintage...80's,90's, plastic/glass...iconic scenes featuring coke...this has so many crazy avenues you can go. just hook me up with a few when you guys make those ;) then you can hire me after for these idea's of gold.

Vaidas Brazys

Ecommerce & SaaS Email Marketer, Copywriter | Follow me to get better at marketing and sell more.

11mo

The sound when you open a Coca-Cola bottle always prepares your body for something sinful, but pleasurable. Instant dopamine release, especially if it's from an old Coca-Cola glass bottle.

Cesar Val

| Luxury Expert | Managing Partner & C-Suite Advisor | Luxury Consultant | Brand Builder | Keynote Speaker | Business Professor & Luxury Trainer | web3 Explorer | Europe, Middle East, Latam |

11mo

Gran trabajo que eleva la marca en su romance con el ARTE (un ejercicio muy "Warhol"). La potencia de The Coca-Cola Company aporta visibilidad a nuevos artistas, en un papel similar al que hacen los mecenas (bravo). Y Coca Cola eleva su imagen al asociarse artistas (le aporta atemporalidad y la aleja de un entorno puramente comercial). Genial además que se haga usando las nuevas herramientas de #web3. Yo ya adquirí mi coleccionable ;-) Siguiente paso: están por explotar infinitas posibilidades para Coca Cola de entregar utilidad a su comunidad con el uso de activos coleccionables registrados en #web3 (#nft). ¡Con toda seguridad, esto es solo el principio! Visual Latina Guadalupe Cano Felipe Vallebella

Greg Tingle

Director, Media, Sales Director at Media Man Group, Media Man International, Media Man Australia. Media Agent. Sales Gun. Subscriber TV 5 years. Media 20 years +

11mo

All very interesting. Leverage off iconic brand strength and pedigree is clearly smart business. Coke remains one of the most collectable brands in the world and this push into digital is logical and adds even more buzz. Any b2b or affiliate opps for medium size digital niche publishers such as is? Cheers to more Win-Win-Wins.

Mark Reuvers

CMC Labs @ CoinMarketCap | Ecosystem development

11mo

Congratulations on this exciting launch Chase Abraham! Would you, Pratik Thakar or someone from your team like to talk with us (CoinMarketCap) about your collection, and The Coca-Cola Company overall perspective on/strategy for Web3? If we really make an effort, we get 20,000+ listeners with a peak of about 7,000+ concurrent listeners to our audio sessions!

Reem Hamza

Chief Communications Officer (CCO) Pharma, Healthcare & FMCGs

11mo

Now that’s a truly “brilliant concept”, needless to mention the digitization effects and mood. Fantastic and very relatable to various audiences. Kudos to everyone and whoever’s concept idea. Bravo 🙌🏻

See more comments

To view or add a comment, sign in

Explore topics