Check My Ads Institute’s Post

The media industry has sat back and allowed Adtech to rewrite our industry's rules of engagement.  Before "tech" was affixed to "Ad" the media industry delivered on this simple promise; We would show clients where the ads they paid for, ran. We could not even think of not doing that. Adtech likes to use the word transparency and then shows clients numbers bloated by fraud, but does not show where their ads ran. How is breaking this fundamental media promise okay? #onlinepublishing #onlineadvertising #adtech

It’s Q3, 2023 and the countdown to the end of the third-party cookie is on. Derek Slager, our CTO, and Co-Founder, advises that now is the best time to test and learn and figure out what works before the AdTech ecosystem completely changes. Have questions about paid media, evolving strategies, or anything cookie related? Drop them below. #ThirdPartyData  #FirstPartyData #PaidMedia #PaidMediaStrategies #Amperity

“#Marketing is not just about reach and click-throughs. It is about who we associate with, and how we show up in the world,” writes Claire Atkin in the Harvard Business Review. And she’s 100 percent right. Adtech is fueling the disinformation economy by funding outlets like the Daily Wire, which promotes the “eradication” of transgender people, and lending legitimacy to conspiracy theories that create societal harm. Digital marketers must demand GARM safety frameworks and log-level data from adtech companies. Disinformation is endemic on the Internet, and brands need to assure they aren’t fueling hatred and moral panics that harm vulnerable communities and their workforce. #adtech #tech #advertising

Recent Youtube TrueView crisis is not a threat to Advertisers that monitor their campaign setup daily with Adfidence. See link to the full article on how one checkbox in campaign setup can save $ millions for global advertisers in the comment.

The era of the cookie is crumbling, and the AdTech industry is getting a taste of the future. We're seeing exciting advances that are reshaping the landscape and we, as an industry, have created solutions that address our concerns of scalability and effectiveness. From the rise of first-party data to the adoption of alternative identifiers, we're creating a more targeted, privacy-conscious advertising world. Hear from Kimberly Gilberti on embracing the change and building better functionality in a world without cookies. Read The Current article here ➜ https://lnkd.in/eXVmGDS8 #CookielessAdvertising #PrivacySandbox

The era of the cookie is crumbling, and the AdTech industry is getting a taste of the future. We're seeing exciting advances that are reshaping the landscape and we, as an industry, have created solutions that address our concerns of scalability and effectiveness. From the rise of first-party data to the adoption of alternative identifiers, we're creating a more targeted, privacy-conscious advertising world. Hear from Kimberly Gilberti on embracing the change and building better functionality in a world without cookies. Read The Current article here ➜ https://lnkd.in/eXVmGDS8 #CookielessAdvertising #PrivacySandbox

The era of the cookie is crumbling, and the AdTech industry is getting a taste of the future. We’re seeing exciting advances that are reshaping the landscape and we, as an industry, have created solutions that address our concerns of scalability and effectiveness. From the rise of first-party data to the adoption of alternative identifiers, we’re creating a more targeted, privacy-conscious advertising world. Hear from Kimberly Gilberti on embracing the change and building better functionality in a world without cookies.    Read The Current article here ➜ https://lnkd.in/eXVmGDS8 #CookielessAdvertising #PrivacySandbox

🍪 Are we ready for the cookieless future? Tune in today at 4pm GMT to find out! Angie Singh and Simon Bennett discuss: 👤 How identity resolution helps solve bridge the cookie gap 🌟 The different solutions available to programmatic practitioners 🏆 How to measure success 🧠 How publishers, adtech, agencies, and advertisers need to prepare #TWIPN #Programmatic #WomenInTech #IdentityResolution #TheWomeninProgrammaticNetwork #CookielessFuture #adtech