Chelsea Speakman’s Post

How do you do, fellow marketers? Our FEBRUARY THEME is 'BACK TO THE MATTER AT HAND', where we focus on relevance and where it’s lacking. For example: most ads we receive are completely irrelevant, but why? How do brands stay culturally relevant? Why, in a cost of living and climate crisis, are businesses still encouraging us to consume more? Articles, interviews and comment pieces, all exploring these questions and more, will be published here throughout the month: https://lnkd.in/ehhrnYys #magazine #relevance #marketing #brands #media #technology

The media industry is constantly evolving, with trends shaping the way we consume content every day. A top media company partnered with us for an 8-week online tracking study for one of their flagship reality show. The study aimed to gauge awareness levels across various elements such as trailers, promos, the show itself, and the reasons behind likes and dislikes. Check out the case study and see how we helped our client unfold invaluable consumer insights in the media landscape.   Download the case study: https://bit.ly/3VlKulz   Contact us at [email protected], to learn about our advanced consumer research services, including online tracking studies.    #markelytics #mrx #actionableinsights #mediaindustry #onlinetracking #contentconsumption #realityshowstudy #consumerinsights #mediatrends #onlinetracking #awarenesslevels #promotionalanalysis #consumerbehavior #flagshipshow #marketresearch #mediaconsumption #consumerfeedback #marketinganalysis

Want to hear more from Australia's Media Company? Nine Insights gives you the inside scoop on key #announcements, highlighting new opportunities across our unified #media platforms, unpacking the hot topics on marketers' minds right now, diving into consumer #insights, and more. Stay updated on what’s happening within Nine and subscribe to Nine Insights today: https://lnkd.in/gn2jnsu

Want to hear more from Australia's Media Company? Nine Insights gives you the inside scoop on key #announcements, highlighting new opportunities across our unified #media platforms, unpacking the hot topics on marketers' minds right now, diving into consumer #insights, and more. Stay updated on what’s happening within Nine and subscribe to Nine Insights today: https://lnkd.in/gJmtXXye

When you’re trying to change perceptions or behaviours around complex environmental or social issues, how do you know that your creative work will land with your audience? Surveys and focus groups help. But when you’re trying to connect with hard to reach groups, we’ve always felt the need to go further. So for the last couple of years we’ve been trialling and testing a new approach: making the audience part of our team by forming a Creative Council. In ‘Ask The Audience’, Harriet Kindleysides, our Senior Strategist, shares our top three learnings for working with Creative Councils, and why they should become a key part of the creative process. 👉 Read the article here: https://lnkd.in/ekpie37G

Webinar On Demand: Adapting to External Change: A New Approach to Developing DTC Audiences  IQVIA leaders in privacy and analytics, highlight a cutting-edge approach set to transform DTC healthcare advertising. Their discussion addresses the concern about identifying individuals when health and consumer data are merged, particularly during the audience activation process. Access On Demand https://lnkd.in/dJkhvGYB

Magazine media and its role in the media mix The best way to show what magazine media can do for an advertiser is through real-life stories and proof points https://conta.cc/3YwVNsE

Developing the potential of a great idea in collaboration with an expert—and with consumer input—can buy peace of mind. Learn how qualitative insights from Kantar can help brands develop Meaningfully Different advertising and messaging, and gut-check creative via consumer-created video response, for more authentic connections: https://lnkd.in/e7_k-rH6

This week, James Ambalathunkal will be sharing his expertise as a panelist on the Advertising Research Foundation (ARF) "2023 Media Research Insights and 2024 Priorities" virtual event. Wednesday, January 17 | 12:00 pm - 1:00 pm PST The featured speakers will discuss new insights from recent studies on changes in viewer behavior and attitudes, how to portray diversity in content and ads, measurement, and will discuss the trends and challenges that will be most important to media and advertising businesses in 2024. #MediaInsights #AdvertisingTrends #virtualevent

📆 🎁 6th day of our media trends advent calendar: the most significant change in media planning with the development of optimization algorithms. 🤖 🎯 It is no mistake that today, the most successful audiences are very broad, and the platforms' algorithms automatically select the most interesting profiles. However, these algorithms need exact data to achieve the best results. Hence, the growing importance of tracking in 2024. 📕 🎄 If you like these trends, sign up to receive our complete and detailed white paper for free under the tree: https://lnkd.in/e5F2-Ufz #agency #media #advent #2024