It's painful to watch organizations TRY to be authentic, instead of actually being authentic with their branding or brand refresh. What's worse is, it's typically the CEO who's trying too hard to be a marketing genius instead of trusting the experts, and the marketing experts are too scared to push back on the bad ideas from leadership. When the campaign fails to connect, who's at fault? The CEO genius or the silent marketing team?

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A summer recommendation: Interbrand’s Brand Leadership Series! Brand leaders are facing multiple challenges. From inequality to economic uncertainty, climate change and humanitarian crises. What is the role that brands must play in shaping a better path forward? Today’s most relevant and valuable brands are those that appear to effortlessly balance power and responsibility. At Interbrand, we asked some of the world’s leading companies about the moves that are giving their brands purpose and impact, and how they are addressing the main challenges of 2023. All interviews are available on our website:

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Great article on the rise of the Chief Brand Officer - not to replace the CMO but to collaborate and elevate the company position together in the mind of the customer. I've always agreed with the core points of this article - brands are built from within and encompass every touchpoint and interaction your company has with a customer. Marketing is important in the lanes it lives in, but Brand is ubiquitous and requires nurturing across the entire company's sphere. When companies recognize the critical value of their Brand, they will hopefully start investing in it by giving strong Brand leaders a seat at the leadership table. #Brand #BrandStrategy https://lnkd.in/gtz87nKQ

Brands that stay true to their purpose and values with integrity are the ones that stand out in today's world. It's the difference-maker in brand leadership. Love the perspectives of these five brand leaders on the state of branding.

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