Save yourself AND your marketing budget Today, as we observe World Savings Day, it's a perfect reminder of the importance of safeguarding what matters most – not just in our personal finances, but also in the digital landscape. Recent industry reports show that #click_fraud rates have been steadily increasing. In some sectors, as much as 20% of ad clicks may be fraudulent, costing businesses billions of dollars annually. In a world where online presence and advertising play a significant role, it's crucial to ensure that your ad spend isn't wasted due to #invalid_traffic. Invalid Traffic Protection is like your financial safety net in the digital advertising realm. It helps you channel your resources wisely, protect your brand reputation, and maximize your ROI. This World Savings Day, let's not only focus on saving money but also on saving your ad budget from fraudulent clicks and impressions. #WorldSavingsDay #DigitalAdvertising #InvalidTrafficProtection #ROI #OnlineSecurity
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Are You Caught in the 'The Big Short' of Digital Advertising? Yesterday, I rewatched The Big Short—a reminder of the devastation caused by blind trust in seemingly robust systems. Just like the unsuspected collapse of the 'solid' housing market, today’s digital advertising landscape is fraught with its own version of subprime mortgages—Sophisticated Invalid Traffic (SIVT). Back then, confidence in the housing market was unshakable, rooted in blind trust and supported by misleading ratings. Fast forward, and we see a similar scene unfold in digital marketing. Many marketers display unwavering faith in campaigns showing good conversions, not realizing they’re often just bots—a bubble waiting to burst. For many, this bubble has already burst! Just as major financial institutions were blindsided by their own misconceptions and conflicts of interest, digital marketers awed by proprietary solutions risk finding themselves in a 'Big Short'—unless they seek unbiased, third-party validation. Are we on the brink of witnessing the 'Big Short' of digital marketing? It's time to peer beneath the surface. Ensuring your ad spend contributes to brand growth involves embracing comprehensive, third-party verification—beyond the dazzling demos of in-house tools. #DigitalMarketing #AdFraudPrevention #BrandSafety #TheBigShort #DigitalAds #MarketingTech #FraudDetection #AdFraudSolutions #MediaBuying #PerformanceMarketing
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The fraudulent divide between "Digital" and "Traditional" is over Digital advertising is 30 years old. That's old. Hella old. Constantly shifting metrics, deliberately confusing dashboards, and looking the other way on ad fraud is child's play. It's an amazing advertising tool...until it robs you. You're 30. Act your age. Big inspiration for this essay from Bob Hoffman and his indispensable book Inside the Black Box: How Marketers Waste Billions on Online Advertising. Unlike online advertising, Bob's book steals no money from you. It's free: https://lnkd.in/gqPNTzde #adfraud #digitalmarketing #advertising #marketing
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One TED Talk that opened my eyes to the complexities of online advertising is Kirsti Rogers' https://lnkd.in/eyGtJzp4. She unmasks the murky world and sheds light on ad fraud! Knowledge is power in marketing! #DigitalMarketing #TEDTalks
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How trustworthy is your website traffic? On average, 21% of onsite traffic is invalid. Join our webinar next week with fraud0.com to learn how to outsmart the bots, so you can better allocate ad spend and improve marketing performance. Register now! https://bit.ly/43ZYHXq Our CIO Marcel Hollerbach and Fraud0 CEO Tilman Andreas Pfeiffer will share best practices for driving real traffic to your site. #adfraud #advertising #webinar
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Are you an eCommerce marketer? 🤔 Get ahead of the storm and find out how to protect your ROAS in times of uncertainty. Mathew Ratty's article reveals how Google's AI-based campaigns face new risks and how businesses can optimise for better results. Check it out here: https://lnkd.in/gGEcBF9N
Navigating Ad Fraud Challenges: Optimizing Digital Ads for Real-World Impact in a Tough Economy | TrafficGuard
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The advertising world can be a maze, but pay per call is your guiding light. 🌟 In a world of clicks and online traffic, phone calls stand out as the medium that truly delivers. Embrace pay per call marketing, where every call is an opportunity to nurture trust, leading to unparalleled conversions and ROI. It's time to lead the way in advertising success. 📞🚀 #PayPerCallGuidance #AdvertisingSuccess #ConversionMagic #CustomerEngagement #TrustBuilding #RealResults
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🍪🚫 Look into the future of advertising, where cookies take a backseat and real consumer intent signals come to the forefront. 📢 Dive into our new blog post: "Embracing the Cookieless Future: Real Consumer Intent Signals and the Rise of Quality Advertising", written by Nativo’s SVP of Sales (East) Jordan Hyman. Read the full blog post now! 👉 https://bit.ly/47J2k5q
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A perfect storm is brewing for eCommerce marketers 🌩️ As consumer spending drops, ad fraud in digital campaigns is on the rise. Learn how Google's AI-based campaigns face new risks and how businesses can proactively optimise for better results. Read Mathew Ratty's article and find out how to protect your ROAS in times of instability: https://lnkd.in/gXJDRH_e
Navigating Ad Fraud Challenges: Optimizing Digital Ads for Real-World Impact in a Tough Economy | TrafficGuard
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The Reddit Advantage: Why Your Advertising Strategy Needs a Subreddit Read full post here: https://lnkd.in/eTp2C5Je In the bustling bazaar of digital advertising, where noise often drowns out the signal, finding a platform that resonates with authenticity can be the
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