Pretty girls interrupted my lunch break last week. I'm not complaining 🤷♀️ A buzz of ring lights and floor-to-ceiling photobooth shots stopped Maddy Swain and I in our tracks as we stepped out for a bite. Snooping around, we found out Charlotte Tilbury Beauty was rolling out their new Unreal foundation stick with a fun immersive beauty pop-up experience in collaboration with Outernet London. I loved seeing the massive crowd of girlies (and guysies) of all ages having fun, getting colour-matched and having their glam shots captured on-screen! But what I loved even MORE was seeing a beauty brand creatively champion representation by putting real people at the face of their brand. I enjoyed how the campaign aligned with Charlotte Tilbury's ethos of female empowerment, as seen in their recent explorations in bringing beauty into male-dominated scenes via ventures into F1 sponsorship and gaming partnerships (as thoughtfully discussed by Jennifer Hancock in Asia Research Media’s latest magazine). I'm excited to see more beauty brands challenging the norm by entering innovative spaces like these! 💄🚀 #beauty #marketresearch
Love this, more beauty brands need to be doing stuff like this. When your distribution is solely through owned channels, it's a clever way to create additional touchpoints, and reach new consumers!
Emma Bunyard you've got some fans in our building! I spent the whole day glowing after my morning visit :)
So pleased you had such a good time! Thank you for coming!
It was such a great event! The marketing team knocked it out of the park!
Jessica Dracup-Holland - I was telling you about our beauty team visiting....here they are!
Olivia Stroud you look UNREAL!
Looks like a great activation!
Finance Associate at SHI. Business and Management graduate from the University of Bath. NHS Vaccinator.
1moLooks like you're really getting into your new role!