Cheryl Cassaly’s Post

Director of Marketing

Diving into the world of Fractional CMO has been fun for the last 1 1/2 years. Just last week, I embarked on a journey with a new client. It was nothing short of amazing. In the first few days, we were making big moves. We crafted a bulletproof brand, marketing, and sales strategy. It was all about setting the stage for future success. 🌟 Why did they need a Fractional CMO? Simple. They needed someone to steer their marketing ship without the hefty price tag of a full-time CMO. And guess what? It worked wonders. Fractional CMO - It's not just a role, it's a game changer for companies seeking impact without the full-time commitment. 💥 I have one more slot open but don't mind having a little extra time free for other projects.

Hot take: If you’re a marketer for a Fortune 500 company, you know nothing about growing a small business. The marketing strategies to go from $1-$10M… Are different from the marketing strategies needed to go from $10-$100M, $100M-$250M, and $250M+ If you’re hiring a CMO, marketing director, head of marketing, etc… Make sure they have demonstrated proficiency in growing companies from your current level of revenue to your goal revenue. 

I get it. Not every Construction Company can afford a $200,000+ Full-Time Executive level Chief Marketing Officer or Director of Marketing. Not every Construction Company needs a $200,000+ Full-Time Executive. BUT what every Construction Company needs is the experience and strategy of a Executive Level Marketing Professional. Enter AltCMO Fractional executive level experienced Chief Marketing Officers (and delivery!) at cost of a junior level coordinator. 👉 Don’t know where to start? No worries. We start at square one and develop a custom marketing plan for your business. 👉 Have an in-house junior level marketing team or coordinator that’s over their head? Perfect! We aren’t here to replace them. We love to team with them execute the strategy and provide them the proper mentorship their career deserves. 👉 Are you the one from the video and are now struggling to develop a strategy that actually drives results? You aren’t alone. It’s an industry phenomenon we’ve seen over and over. I’d love to chat to see if AltCMO can help. And if nothing else give you a few free pointers of the lessons I’ve learned over the years.

I am currently in the last stage of my function as Fractional VP of Marketing for TestGorilla. The last stage is also known as the handover stage. The handover stage is a crucial moment in your role as fractional lead. Many companies don’t have the luxury of still having someone present to onboard their successor. Usually, this work is landed on the shoulders of other executives who don’t have time to do a proper onboarding. The better you onboard, the smoother the transition, the lesser the impact on the team.  Management changes impact the team, and they bring uncertainty. But the more you share the history, the individual expectations, and the things you learned in your time there, the more the team you leave behind will benefit. Are you hiring for a VP or CMO and are you in need of fractional marketing help?  Let's get in touch!

Seeking New Horizons: Ready to Lead as Director of Marketing! 🌟 Hello LinkedIn fam! 👋 I'm on the lookout for an exciting opportunity to bring my passion, expertise, and strategic vision to the forefront as a Director of Marketing. Are you ready to elevate your marketing game and drive impactful results? Let's connect! 🔍 About Me: Experienced Omni-channel marketer with skills honed across various industries, including Financial Services, Software, Healthcare and Consumer products. I thrive on crafting compelling narratives, developing innovative strategies, and fostering authentic connections with audiences. 💼 What I Bring to the Table: ✅ Proven track record of driving revenue growth, enhancing brand visibility, and exceeding marketing objectives. ✅ Strategic thinker with a keen eye for market trends, consumer behavior, and emerging technologies. ✅ Passionate leader who inspires teams to achieve greatness, fosters collaboration, and nurtures talent. ✅ Data-driven mindset, adept at leveraging analytics to optimize campaigns and maximize ROI. ✅ Strong communicator, storyteller, and relationship builder, adept at engaging stakeholders at all levels. 🚀 My Vision: As a Director of Marketing, I'm eager to lead high-performing teams, shape compelling brand narratives, and pioneer innovative strategies that resonate with audiences and drive business success. Together, let's embark on a journey of growth, creativity, and impact. 🔑 Let's Connect: I'm actively seeking new opportunities to leverage my skills and expertise as a Director of Marketing. If you're looking for a dynamic leader to take your marketing initiatives to new heights, let's chat! Feel free to reach out via LinkedIn message or email at [email protected] to explore potential collaborations. Here's to unlocking new possibilities, making meaningful connections, and driving extraordinary results together! #DirectorOfMarketing #MarketingLeadership #StrategicVision #CareerOpportunity #LetsConnect

A Fractional Chief Marketing Officer works as a part-time marketing leader responsible for heading marketing teams and providing strategic marketing guidance. These executives fulfill a company’s need for a chief marketing officer to achieve established goals and growth, but not on a full-time basis. Hiring a fractional CMO works well for businesses during a growth period. They can perform the function of a traditional CMO without forcing your company to commit to a full-time person in that role. It can help a company cut down on wasteful spending when they need to hang onto capital for investments and other growth. If you’re interested in learning more about fractional CMO services and if they’re right for you, DM me and let’s talk today! #FractionalCMO #CMO #ChiefMarketingOfficer

Stop hiring the VP of Marketing first. It should be a Growth/Marketing Manager with a coach. Too often, I see small companies starting with the VP and expecting the world from them. Their salary isn’t a marketing budget. If you think hiring them will result in instant growth, you’ll be wrong. Start by hiring someone junior (save on the comp) and partner them with someone who has been there and done that. This structure will be cheaper and likely lead to a quicker path to growth. Once you’ve got traction, bring someone more senior in, to help scale instead.