Chet Strange’s Post

Had a thought-provoking call yesterday with an Intellivy user about developing an eco-friendly stepping stones product for kids. Here's the key insight: 🌟 Game Changer: When testing consumer preferences, any added bias can skew results. This includes branding, features, or presentation styles. To truly understand material preferences, everything else must be identical. 🔍 The Approach: Neutral Testing: Create identical product designs, changing only the material (wood, eco-friendly plastic, bright plastic). 📊 Objective Polls: Use neutral product titles and descriptions focusing solely on the material difference. 💡 Clear Insights: This method will provide unbiased insights into material preferences, free from external influences. Takeaway for Amazon Sellers: To accurately gauge consumer preferences for materials, keep everything the same except the material. However, if you want deeper insights, be aware of the influence of brand bias, feature bias, and presentation bias on your results. This approach is a game changer in understanding what truly drives material choices in eco-friendly products! #EcoFriendly #SustainableProducts #ConsumerInsights #ProductDevelopment #Intellivy

As customers increasingly expect seamless, engaging digital experiences, consumer-facing organizations can follow six principles to perform like the most successful tech companies. My colleagues Aman D. Roger Roberts Hannah M. Mayer Rahul Mangla Chandra Gnanasambandam came up with this perspective - definitely worth reading

➖ THE ONE QUESTION THAT NO ONE ASKS Jeff Bezos advocates focusing on what won't change in the long run: Amazon's commitment to low prices, fast delivery, and vast selection remain timeless. By prioritizing these timeless values, businesses can make strategic decisions and improvements that consistently boost innovation and customer satisfaction. What are the non-changeables in your industry? Follow for eye-opening inspirations. 🤯 I bring you valuable and thought-provoking content that I consider cool, innovative, different, and distinctive. ——— Looking to showcase your innovation to a global audience? Follow Innovation Voice, and don't hesitate to contact us! #innovation #business #strategy #future #innovationvoice

As customers increasingly expect seamless, engaging digital experiences, consumer-facing organizations can follow six principles to perform like the most successful tech companies....Click the link below to read more. Stagging Posts #Businessandtechnologyintegration

Love this. The digital experiences we created in the 00s were more playful, which made them fun to play with, but maybe less fun to navigate. In the 2010s, we saw the standardisation of website search and structured information architecture and navigation. This made finding what you’re looking for easier IF you knew what you were looking for. Now, we’re seeing the emergence of more human ways to help users achieve their outcomes without complex wayfinding. Simply by having a conversation. But instead of picking up the phone and tapping into the expertise of a single human, you’re tapping into the hive mind and collective wisdom of thousands of people, all super knowledgeable about what ALL your products and services can do! #genAI #userexperience

Software is disrupting and transforming every industry, and the impact is particularly pronounced in consumer-facing organizations. With the rise of the direct-to-consumer model, revenue increasingly comes from online rather than traditional channels and with customer expectations around seamless, engaging digital experiences, this article shares ways to turn consumer and retail companies into software-driven innovators and perform like the most successful tech companies out there!  

As customers increasingly expect seamless, engaging digital experiences, consumer-facing organizations can follow six principles to perform like the most successful tech companies....Click the link below to read more. Stagging Posts #Businessandtechnologyintegration

Real-world Examples of Digital Transformation Success Innovation is the cornerstone of digital transformation, driving businesses to adapt and thrive in an ever-evolving landscape. Real-world examples of digital transformation success showcase how organizations leverage technology to revolutionize their operations, enhance customer experiences, and achieve sustainable growth. 1. Netflix: Netflix disrupted the entertainment industry by transitioning from a traditional DVD rental service to a global streaming platform. By leveraging data analytics and machine learning algorithms, Netflix personalizes content recommendations, predicts user preferences, and optimizes streaming quality, providing a seamless and tailored viewing experience to millions of subscribers worldwide. 2. Amazon: Amazon revolutionized retail with its digital transformation initiatives, from introducing one-click purchasing to implementing robotics in its warehouses. By embracing cloud computing, artificial intelligence, and logistics optimization, Amazon streamlines operations, reduces costs, and delivers unparalleled convenience to customers through fast and efficient delivery services. 3. Tesla: Tesla transformed the automotive industry with its electric vehicles and cutting-edge technology. By prioritizing innovation in battery technology, autonomous driving, and energy storage, Tesla redefines mobility, sustainability, and renewable energy solutions, driving forward the transition to a carbon-neutral future. 4. Starbucks: Starbucks embraced digital transformation to enhance the customer experience through its mobile app and loyalty program. By integrating mobile ordering, payment, and rewards, Starbucks simplifies transactions, personalizes offers, and fosters customer loyalty, creating a seamless and convenient coffee experience for customers worldwide. 5. McDonald's: McDonald's embraced digital transformation by implementing self-service kiosks, mobile ordering, and delivery services. By leveraging technology to enhance convenience, customization, and speed of service, McDonald's adapts to changing consumer preferences and maintains its position as a leader in the fast-food industry. These real-world examples highlight the transformative power of digital innovation in driving business success. By embracing technology, data-driven insights, and customer-centric strategies, organizations can unlock new opportunities, stay ahead of the competition, and deliver exceptional value to customers in the digital age. #itservicesprovider #webdevelopment #mobileappdevelopment #digitaltransformation #digitalexperience

Amazon CEO Andy Jassy talks about building a culture of customer experience, and hiring builders: - people who like to invent; - people who look at customer experience and trying to figure out what is wrong and fix it; - people who will not stop when done but keep seeking to re-invent solutions; This concludes Harvard Business School Online' Design Thinking and Innovation course. This is one of the most mind-provoking and at the same time very practical class directly relevant to my job. I probably cannot say enough how far ahead of the competition the Harvard Business School Online is in the area of online education.

6 principles for customer facing businesses to perform like the most successful tech companies. Must read. Brilliant McKinsey & Company article by Aman D., Chandra Gnanasambandam, Rahul Mangla, Roger Roberts and Hannah M. Mayer. ‘Consumer and retail companies that embark on this software-driven path will likely have to embrace technology as a strategic capability across many dimensions: culture, product management, ecosystems/partnerships, engineering, GTM, and talent. By making these fundamental shifts, smart, software-centric retail and consumer companies can lead the way in product innovation and customer experience.’ https://lnkd.in/g6hy6duj