Chiara Loos’ Post

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She/her | B2B Marketing for Helsinki | Yoga Teacher

My brain is tired but happy after the European Quantum Technologies Conference 2023 🧠 I'm on my way from Hannover to Frankfurt before heading back to Helsinki. Anna and I have been immersed in #EQTC23 over the past few days, exploring ways to strengthen Helsinki’s position within the Quantum ecosystem in Europe. Before the conference, I had my doubts. Would we have to accept wishful thinking? Could Helsinki truly compete on the international Quantum stage? I'm happy to admit I was mistaken (phew!). It's clear that Helsinki Partners has an achievable task, since we can build on a strong Finnish foundation for Quantum. More on that later. Another nagging concern was whether I belonged at the conference. Well, surprise 😅, I was right where I needed to be. It's been emphasized multiple times that Quantum's future necessitates collaboration across industries, not just academia and business. Bringing storytellers like me into the fold is vital to demystify this complex topic that's more than science fiction. At the same time, we marketers have to pay attention to avoid creating new fairy tales about Quantum. As Dr. Gustav Kalbe, Acting Director of "Digital Excellence and Science Infrastructure" at the European Commission, eloquently stated during the first inspiring panel I attended, "Quantum is real and tangible; we need to show the public at large where we are to turn it into a thriving industry." Consider me at your service, albeit with a northern focus ❄ Curious about the factual Quantum insights I've gathered? Hit the 💡, and I'll be happy to share them beyond our internal Helsinki Partners’ channels. Quantum Flagship

  • Tired but happy woman on a train holding her attendee ticket from the European Quantum Technologies Conference 2023 in her hand.
Eveliina Anttila

Business Intelligence Specialist at Helsinki Partners

10mo

This is insightful and I agree with you, storytellers are needed to be present in encounters like this. Can’t wait to hear more about your thoughts and learnings at the office. ✨

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