I HAVE NEWS! I’m so excited to introduce you to our newest product line at Brooklyn Delhi which just launched at Whole Foods nationwide!!! 🥳🍾 It is the culmination of 4 years of work and a giant leap for our brand to go from sauces and condiments to heat & eat meals. I cannot wait for you all to try them because they are crazy delicious! When we launched Brooklyn Delhi 10 years ago, Ben Garthus and I set out to expand the conversation around Indian food in America and this new product line does just that while also making these flavors we hold so dear super convenient! Some of the products are straight nostalgic for me while some are fusion and reflective of my Indian-American identity and all are plant-based, protein-rich and ready in 90 seconds: 🍠 Sweet Potato Coconut Dal - a South Asian staple featuring red lentils, tender sweet potato, coconut cream, turmeric, cumin and lemon. 🫘 Red Bean Rajma Masala - quintessential North Indian comfort food inspired by my father’s recipe: kidney beans slow cooked with tomato, onion, ginger garlic and warming spices. 🧅 Black Bean Butter Masala - slow cooked black beans in a plant-based butter chicken sauce made creamy with coconut cream and cashew butter instead of butter and cream. 🥔 Chickpea Tikka Masala - a play on the popular curry house classic but made vegan with chickpeas and a delicate tomato sauce laced with roasted spices and coconut cream. Huge thank you to our partners at Whole Foods Market who from the beginning 4 years ago when these products were just an idea stood by us through challenges we faced during the pandemic to see our vision through to store shelves today! We appreciate you 🙏🏾🙏🏾🙏🏾Lizette Coello Stephanie Pellerito Chris Poling Riki Borden Christina Pearson AnaMaria Friede
Super super super congrats Chitra Agrawal this is so awesome!!
So fire 🔥 🎉 congratulations!!!!
OMG, these are going to CRUSH! And welcome to the world of efficient Shipping! 🥳
YUM!!! These look amazing!
Could these photos be any more beautiful!? Looks amazing!!!
YUMMY!!! Are they shelf stable! In heat and eat packaging?
The product packaging looks so colourful & awesome!! The pretty colours would pop so well in light. If they were available in India, I would have definitely bought them for their packaging and do a product shoot for them😍
Partnerships at ProducePay
2moThe packaging design is beautiful!