Choozle’s Post

Is there anything grater than a grilled cheese sandwich? They’re so gouda, we’d like to eat one every day, but you really cantal, which makes us a bit bleu. Cheese puns! Yay! That’s our way of celebrating National Grilled Cheese Day, which was April 12th. We also prepared this analysis of cheese out of stocks at Walmart, Target and Kroger.  Check it out to see where and when OOS rates were highest. Are you waiting to see if we’ve got any more cheesy puns? Don’t worry, we stilton have one left: Remember any cheese that isn’t yours is nacho cheese. Data Impact by NIQ. A new generation of ecommerce analytics. #ecommerce #brand #fmcg #cheese

🤔 Ever wondered about the distinction between best-by and sell-by dates while navigating the grocery aisles? 🛒 Join us on another enlightening Q&A segment where we decode the mystery behind these dates📅. Have burning questions for our experts? Share them in the comments below!👇 #HowItsCoded #KeepCodingSimple #BestByCodes #SellByCodes #QandA #SNEEDCAST #CustomerFAQs #TraceabilityCodes #RetailRequirements #TIJ #ThermalInkjetPrinters

As consumers cut back on expenditures, premium brands face an existential question: Should they shift their differentiated position to a low-price message or focus on their unique value and distinctive benefits? For example, should BMW shed its hundred-year-old image of being known for producing high-quality, meticulously crafted cars—"The Ultimate Driving Machine"—to become low price? Would that approach even work? When premium brands try to increase market share by going downmarket while retaining their reputation for quality, they often confuse customers, dilute brand meaning, and allow competitors to claim the title. Steve Jobs knew this challenge when he returned to Apple for his second stint at the helm. Apple was in bad financial shape, and Jobs faced intense pressure to lower prices to compete with cheaper mass-market products. His response to investors: “There are some customers which we chose not to serve." Many years later, Apple tried to go downmarket with a cheaper iPhone, it failed because it was antithetical to what the brand stood for. When Harley-Davidson made cheaper products, it nearly bankrupted the company and destroyed one of America's greatest brands. I empathize with Whole Foods's challenge to address the "Whole Paycheck" perception, but instead of trying to erase this clever, sticky, and indelible cultural meme, I suggest leaning into this perception and owning it in a way that turns it into a brand advantage. Target did this for a while with "Tarjay," the faux French accent meme that reminded customers their products were decidedly chic but affordably worth it, distinguishing them from other mass-merchants.  Some will say food is different, but if Wegmans decided overnight to become a low-priced brand, it would erode the incredible market value they've established over many decades. Secondly, it would fail because there's too much perceptual equity in being a deliciously differentiated brand. Instead, Wegmans continually reminds its loyal customers why the brand is worth the slight premium, particularly in tough times when other sacrifices have to be made. Our society is obsessed with living longer, eating healthier and knowing where its food comes from and how it is made. Instead of trying to become just another ordinary grocery store, I wish Whole Foods reminded customers why good, healthy, sustainable food should cost slightly more than low-price options. #grocerystores #supermarkets #foodretail #food #health #organic #natural #branding #strategy #business #retail #business #sustainability #stores

We are thrilled to see Oxbow Brands making headlines in the IndianRetailer.com! 95% of food and beverage sales still happen offline. Don't let your D2C brand miss out! As you scale and expand into offline retail, avoid common mistakes that can hinder your growth. Read our latest article to learn how to overcome the hurdles and establish a strong offline presence. https://lnkd.in/g_y8DJN3 IndianRetailer.com | Oxbow Brands | Aritra Ghosh | Rahul Johar #D2CBrands #FoodAndBeverage #OfflineExpansion #GrowthStrategy #RetailSuccess #Oxbow

Join us for this week's WEBINAR where we'll discuss how private label, fresh food management and sustainability enable grocery retailers to think strategically about the brand experiences they want to create and the loyalty they want to drive. REGISTER: https://ow.ly/29G050RcGIF #foodretail #grocery #supermarket Oracle

We're in the midst of BBQ season, so we decided to look at how retailers and suppliers should approach the fresh meat category. Bottom line: for shoppers, price matters. They're price-sensitive and will shop at retailers who deliver value. The link to the report is in the comments. #categorymanagement #retail #meat #BBQ #shopperinsight.

As the Super Bowl approaches, I'm always interested to see how retailers promote their products both new and old. I also wonder what data and analytics (if any) go into deciding what items to promote. Many people consider specific items as Super Bowl staples (wings, pizza, chips, beer etc.), so would shoppers be purchasing these items anyway, regardless of a promotion? Are retailers missing opportunities to cross-promote other items that could benefit from a near-certain purchase of these staples? Are they thinking about this for other heavily promoted events? They should be! #retail #superbowl #promotion #data #analytics #ai https://lnkd.in/enDhEa3V

Independent food retailers are important to Australia’s grocery and fresh food industries. Interesting article out of US on practices of best in class regional grocers Some of the actions to maintain customer relevance worthy of consideration Successful independent food retailers matter #independants #foodretailing #relevance #competition #choice

Give your business the competitive edge with Allsop Dynamic Pricing! Our intelligent selling tool promotes increased sales and assists in meeting growth targets, with an impressive 80% quote conversion rate. Why choose Allsop? We bring over 90 years of experience working in the food and beverage sector and have a track record of delivering 40% growth. Our solution ensures competitive pricing, minimises sales leakage, and enhances both sales and profit margins. In today's fast-paced market, our solution is more relevant than ever. Stop racing to the bottom with your pricing and start delivering profit. Find out more here. 👉🏼 https://allsop.software/ #Allsop #DynamicPricing #SalesGrowth

Learn more about our cost-effective solution for Walgreens!