Scaling my online sales education business from $0-$1M in revenue | 2x Founder | chrisritson.xyz & thesdrleader.com
2014 SDRs: 1. Do 200+ calls per day 2. Send 1000s of emails 3. Work >100s of accounts 4. Discard accounts quickly 5. Ignore how content creation 6. Stick everyone in a sequence 2024 SDRs: 1. 30-40 signal-led calls per day 2. Max 20-25 manual emails per day 3. Work <25 accounts at any one time 4. Only work accounts with intent data 5. Create content everyday to build trust 6. Engage and comment online everyday Things have changed. For good. Fact 1 - 42% of buyers research sellers on LinkedIn before they buy. Fact 2 - 82% of buyers say social content impacted their buying decision. 2025 will be different altogether. Lean in to LinkedIn & Social. Or get left behind. PS. Want to learn the new way? Check out my new course; Outbound Systems: https://lnkd.in/e8YfMAyd
Spot on. In my humble opinion, the single most important aspect to sales is trust. I believe all of the bulletpoints you’ve laid out for 2024 SDR’s help to build trust. Doesn’t matter how amazing your product or service is, if a prospect doesn’t like you and trust you, they arent buying.
Building a personal brand, whether it be a founder, a leader or an SDR has become a neccesity rather than a luxury now.
I agree with this however I would say that in order to get the outcome required, you need to potentially add LI to that mix - it of course depends on what product is being sold and to what ICP but I think that the LI touch point and nurture strategy ising LI messages are important, especially if content creation is part of the outreach efforts.
At what point does creating content to build trust turn into giving away what could -- and should -- be sold? Asking for a friend. Michael Francis, Dr Richard Diston, Rob Couch
Can we do an email blast on the first 1-6 to all the BDR managers. :)
Interesting points, Chris! But there's a fine line between riding the social wave and drowning in it, don't you think? Alex Belov
Everybody who is not SDR, always have tons of advice for SDR’s
What do you predict for 2025? AI forward?🤔
Be interesting to see if any other trends come up
Stop spending all day to make 50 dials
3wAgree with almost everything here But with industry standard rates 30-40 calls may net you 2-4 conversations at best. (Unless your ICP is someone who always picks up the phone) With industry standard conversion rates it’s going to take about 5-10 conversations just to book 1 meeting. So 30-40 calls a day is likely not enough volume to do anything with