Chris Weil’s Post

Wrapping up an extraordinary week with FIVE GUYS Fridays! (Thanks Matt J. 😂) 🍔🚀 It’s been a whirlwind, full of energy and results. My week as a Business Development Director has been all about driving revenue and forging key partnerships. I’ve had the privilege of working with a football club setting up impactful commercial relationships. We’re also prepping for major 2024 campaigns with two leading sports teams, a prominent Welsh food manufacturer, a renowned chocolate brand, a national contracting company, and a well-respected car dealership in Wales and the South West. We’ve extended our strategy to some of Wales’ most iconic venues and hotels, ready to make a significant impact. There’s also an exciting opportunity brewing with a New York-based company on the verge of substantial growth and brand development. The week’s highlight? Bringing on board 12 new clients is a clear sign of the groundbreaking growth our agency is achieving. As we close this remarkable week, here’s a thought: Does your brand wield the influence it should? If there’s doubt, it’s time to talk to Rebel Lion Advertising. We’re about turning good into outstanding. Let’s get started. #BusinessDevelopment #StrategicPartnerships #InnovativeMarketing #AdvertisingSuccess #GrowthMindset #ClientSuccessStories #RedefiningExcellence

📢 Absolutely incredible to be named the 🌟 WINNER 🌟 of the WPP Atticus Award 2023 celebrating the best ORIGINAL THINKING. Wow. Original thinking. No small feat in an environment with so much data, information and now AI. >> Consumer equality: drive business growth to tackle racial inequality << "When it comes to businesses tackling racial inequality, ‘doing the right thing’ as a means of brand growth is back to front, argues Ogilvy Consulting's Shelina Janmohamed. If brands really want to make an impact, they should focus their efforts on consumer experience to drive business growth, and that’s where they will have the social biggest impact. Forget the Black Squares of Instagram, here’s how to really make a difference. "You’ve heard of financial inequality, health inequality, social inequality – now it’s time for a new metric for business growth: consumer equality. This is an inequality that lies at the intersection of consumer experience (what brands/corporations do) and the social context (the systemic and societal problems of inequality and racism). "The more equal the experiences a business delivers to its (Minority Ethnic) consumers, the greater the business growth. The byproduct is a more equal thriving society. We call this the 'Consumer Equality Equation'." The full **award-winning** article linked below. This is based on the UK's most comprehensive study EVER into understanding ethnicity and consumer experience. If you want to know how your business can find growth (14.6% of the UK population with a cumulative disposable income of £16.7 trillion) AND you want to know how to tackle the 'hard to reach' audiences, (not so hard to reach when you have the data and insights we have) and the 'knotty' problems of tackling racial inequality (not so knotty when you have a consumer equality framework, tools and experts to guide you... Please spend just five minutes reading this pivotal piece. There are some incredible people who have helped bring this project to life, and who are its champions and heroes: Karen Blackett OBE Carla Hendra Fiona Gordon Ann Higgins Paul English Dr. Stacie CC Graham An extra special acknowledgement of contributors and also epitomising original thinkers: John Keaveney from BAV@WPP and Melda Tozluoglu from choreograph Huge thanks for the incredible minds, advocates and experts who were part of the two year project: Fiona Uwagwu Gemma Bardsley Christopher Graves Rory Sutherland David Ford Elaine Grell CharteredFCIPD Emma Jones Nicola Jopling Katie Grosvenor Amanda Stocking and lots more I'll kick myself later should be named here. WINNER OF THE WPP ATTICUS AWARD 2023: THE ADAM SMITH AWARD FOR OVERALL ORIGINAL THINKING. This award means a huge deal, and I would absolutely love for you to celebrate with me! Because what could be better than being acknowledged for original thinking. And thinking that hopefully - with your engagement - can actually make a difference to your business and the world.

Big personal and professional news to share today. I am truly excited to share that today I join L&C NYC as Partner and first Chief Executive Officer.   As an immigrant from Hong Kong, I have always been inspired by my parents who left everything behind to provide me with better opportunities in the US. I learned that meaningful change requires us to leave behind the old to make room for the new. Back in 2021, I met L&C co-founders Gian Carlo Lanfranco and Rolo Cordova, and immediately knew we view the world in similar ways. Their diverse backgrounds, living and working in agencies across the globe, give them a unique global perspective in how they think and approach brand and marketing problem solving. I believe that L&C is filling a gap in the industry with their unique mission and humble delivery model, and I’m thrilled to join the agency at such a pivotal moment. Brand building today is complicated, challenging but also exciting. We are witnessing a trifecta of firsts in our marketing ecosystems: 1️⃣ Rapidly evolving economies 2️⃣ An unprecedented acceleration in technology 3️⃣ Unapologetic consumer expectations of brand promise Culture is moving faster than ever before thanks to technology – and therefore winning brands must be courageous and committed to experiment with new ideas at a speed like never before. And unfortunately, the traditional agency model doesn’t allow for the speed and level of innovation modern brands need — and don’t get me started on the costs. At L&C, we are paving the way for future agency models. We’re providing global perspective and nimble production capabilities without sacrificing groundbreaking creative work and top notch craft, and proving that break-through innovation is possible at any budget. If you’re like me, and sick of the traditional approach, reach out and let’s talk more. As my Peruvian friends Gian Carlo Lanfranco and Rolo Cordova say, Vamos! 🚀 Read more about L&C's unique approach to brand building on their website. www.lanfrancocordova.com #brandbuilding #innovation #marketing #agency #L&C #globalperspective #globalsensitivity #advertising #DEI #creativity #immigrants #purposedriven

New Post: These CEOs Still Have Chief Diversity Officers. Here’s Why - https://lnkd.in/gesAYyJA - Amid DEI backlash and job cuts, these three CEOs maintain that having a senior leader focused on diversity, equity, and inclusion is a boon for business. - #news #business #world -------------------------------------------------- #MagicTheGathering #macos #mac #tradingcardgame - SellingIt(.)org ---> https://sellingit.org

What an honor to be able to work with and learn from Alicia Jansen and the other executives on the Endeavor Management Executives in Residence team. The experience, insight, and capabilities of this team are exponential. Get best practice strategies and solutions day one! #lighteninginabottle #strategy #insight #problemsolvers #bestpractice #beentheredonethat

Just like an IKEA flatpack, strategy can be confusing. To save you from airtasking, NSW Youngbloods is putting on our first ever Strategy Panel to help equip current and future strategists with all the nuts and bolts they need to create work that works. Eliza Millett and I are looking forward to asking some great strategic minds questions on all things strategic effectiveness. If you're interested in strategy, want to learn more about advertising effectiveness or just want to ask annoying questions to Ryan O'Connell then register below!

According to the Kinsey Report

Little reminder to all join this great session!

So proud to be a contributor on the WINNER of WPP Atticus Award 2023 - celebrating the best original thinking! That, with a body of work that intertwines tackling racial injustice, bettering consumer experience, and driving business growth. The route to positive change we all aspire to be, for clients, for consumers, for society. My strategy simulations team provided the data science & modelling, to show a glimpse of an alternative future, how to be ready for it, and the growth that is in reach. I am - simply - ELATED. “Consumer equality: drive business growth to tackle racial inequality” “In the UK Minority Ethnic groups make up 14.6% of the population, which is set to grow to 27% by 2061. And delivering consumer equality means business growth opportunity: £727bn in 2024 alone, and £16.7tr cumulatively by 2061.” “It’s time to re-imagine engagement and to scope out an alternative future.” If you want to see what the diverse consumer landscape is expecting, experiencing, and what an alternative future could bring for your brands, please see the winning article below.   The article is part of the extended WPP study on ethnicity and consumer experience, The WPP Consumer Equality Equation Report. WHAT A WAY TO WIND DOWN THE YEAR… What an honour to be a contributor of this piece, one I share with my Strategy Simulations team and extended choreograph support, who facilitated all the data science behind the win, Annie Quinn PhD, Katherine Kern, David Morrison PhD, Lies Boelen, Nigel Shardlow. And, of course, THE author, Shelina Janmohamed, the mind behind the positive-provocation, shaking up thought processes for the better!

Business Insider is gearing up for the Cannes Lions International Festival of Creativity. From June 17 – 21, we’re convening top CMOs across the industry to address a key question: How do you build a durable brand in a performance-driven world? Learn more — https://bit.ly/49RTemR #CannesLions #CannesLions2024