Chris Bullick’s Post

Using hard words makes you look like an idiot. Do you know what boosts conversions without changing the content? Making it easier to read. I have seen time and time again big-time professionals using words only they would understand. Forgetting who they are talking to. They miss this one key concept every copywriter, from David Ogilvy to Edward Barneys, talked about: Your copy should be so simple that even an 8-year-old child could understand it (literally). This: -> Teaches the core of your message. -> Let's you bring up emotions. -> Increases trust in customers. So, if you use multi-dimensional, arduous, and intricate language... Your future die-hard customers will ignore you entirely. Just as you brushed off the big words I used. Keep it simple. You will thank yourself later.

Do you know if you mention details that your readers can relate to in your headline, you can capture their attention and set the tone for the entire piece? Well, if you didn't know, now you know! 🚀Example: "After failing 5 times in building the habit of waking up early, now I manage to wake up as early as 5a.m. You can learn from my experience." √It is important to always consider how you can turn the headline in your copy around so that it includes, or refers to, the reader instead. √The magic word is 'YOU'. Observe how I incorporated 'you' in both my headlines. I am John Ibanga You deserve a better copywriter. More Blessed, Less Stressed.💜

Let’s face it. So much of the content out there is like chicken. You know… Bland. Boring. Same old. So how can you spice it up? Make it stand out from the rest? P. O. V. It’s the simplest, cheapest way to create unique content. By sharing your unique perspective on a topic, you’re naturally demonstrating Experience and Expertise - checking 2 of the critical E-E-A-T factors. I said it was simple, and I stand by that. But I’ll admit it’s not always easy. You have to be brave. People might disagree with your stance. Personally though, I’d rather be controversial than boring. Want to make your content uniquely yours? Try including any (or all) of the following: ✅ Quotes and opinions from your internal subject matter experts ✅ Personal stories ✅ Client testimonials ✅ Proprietary methods & how-tos ✅ Your own insights/thoughts/opinions BONUS TIP: If you’re outsourcing your content, make sure you include your unique POV in the content brief. Trust me, your writers will thank you.

This is how I turn imperfections into unfair advantages Have you ever seen a perfectly good offer? Probably not  Nothing in this world is perfect But you are a genius if you know how to turn  Competitive disadvantages → Unfair advantages Let me show you how For example, if you hire me as a copywriter and expect a copy - Without any variation - Packed only with features  - Written in short sentences only - Describes you but not your audience If you want me to do this Sorry bro we aren’t a good fit But if you want a + High-converting benefits-driven copy + Targeted to your audience's deepest desires  + Clearly states pains and offers a clear solution + Written in a language that your grandmother will love Then my copy universe is the perfect place for you. This is the time to leverage your unfair advantages in your favor P.S. Tell me in the comments what’s your unfair advantage.

You Are Not The Main Character Of Your Copy, Nor Is The Product Or Service You Offer. Don't mind me saying this,🤷♀️ When writing for someone Remember this, This is never about you, It was always about them. People will overlook you until you become a problem solver in their life........ All they care about the outcome, your product or service can provide them with. So, don't sell the product, Sell the outcome it can bring. Sell the dream that is associated with it. Lead your audience into a mindset where they effortlessly imagine using your product and enjoying the positive results. P.S A good copywriter sells the feelings, not the product.

Even though I already know about this "don't sell product, sell the outcome", it is still remarkable every time I read it.. What other successful brand established is to sell the transformation their product or service can bring.. Thanks for sharing this!

Create something out of nothing Mabel once asked Tumi, what do you offer Tumi reply I have nothing Mabel reply why will you say you have nothing when you can create something out of nothing The intellectual you have is something you can create with.  _________________________________ Have you seen that little story? Every human has a nature not wanting to do things out of nothing until you analyze Most time the career you held up to may look void to some people around you When people are saying you can do it When it looks like you are doing nonsense My dear, Stand firm,📌 Be determine 📌 Make it known 📌 Show them📌 Show it to the world that nothing is something  Keyword: Remember you create nothing out of that single idea you have and  become something The power to create it is in your hands Do it today How is your weekend coming?  PS:  Need a top-notch copywriter   To help you write a compelling copy that drives traffic and sales? Hit my DM, and let's talk! 💥💥💥 ➡️Seeing my post for the first time,  Follow me, hit the 🔔here_Omotuyi Tolulope You"'ll get notified on my next once 💫drop    

Have you ever read a book where the narrator was lying the whole time? I have. I just finished it. 📖 And I was completely blindsided! The whole time, I trusted the narrator's version of the story. That is, until near the very end, when everything fell apart. Turns out, they weren’t who they claimed to be. 🔍 → And I can’t help but think that sometimes, we do the same thing with our brands. We craft our content, posts, blogs, and websites to project a certain image. But if that image doesn’t reflect our true selves, clients might be in for a surprise when they book that consultation call and find out we’re not who they expected. (Of course, hopefully, your personality is just different, and you’re not a psychopathic stalker/murderer like in my book). 😅 👀 Maybe in real life, you’re actually a lot more friendly than your content makes you out to be. You have more personality. You talk about things besides “strategy” and “missions.” Remember: Strong brand voices and tones aren’t just about how you want your audience to see you. 📣 The best ones blend this with who you REALLY are. I know, “authentic” is a buzzword these days. But what’s authentic to me might be different from what’s authentic to you. ↳ And that’s how we can stay real and stand out. As a copywriter, I absolutely loooove working with clients to help them shed that mask, find their true voice, and use it. #brandvoice #brandtone

Your readers can sense everything. You know how you're reading a copy and your mind is just telling you; "all these words they are using, it seems like this product is going to be expensive o." Or, you're reading a book and you just know the author's favorite character even though he tries to be objective. Or, It might even be that feeling when you see a copy and you are like "it seems like all these people will be scam" This happens because the tone, the words and the mood of a copy can sometimes give up the intentions of the writer. And, You see, Business owners, That's how people can also feel disconnected or indifferent with your copy if you're not authentic. When you're trying to overly impress your customers with words or trying to sound like who you are not. They can feel it or see through it. And, that's one thing you don't want. You don't want to come across as being untrustworthy. Instead, You want your readers to trust, like and be loyal to you and your brand. And, One way to do that is by being authentic. Being authentic is just trying to be yourself when creating that valuable content. Telling your brand story, sharing your experiences and providing value using your own voice. But, as simple as "share your stories sounds" ( it may not be easy, ( God knows, I'm trying to learn this too.) One thing that you can however hold on to while writing that authentic piece of copy is that; "everyone also has the same fear as you." The fear of being vulnerable online. Some have just conquered it or some are trying to conquer it. P.s: how do you feel sharing your experiences with your audience? #SignatureContentWritingwithGrace

I love creativity wherever it may flow. This Slimming World poster with its endless ‘Pasta-bilities’ made my day. It probably wasn’t written by a copywriter. But you’ve got to take your hat off to them for having fun with words. Keeping it relevant, surprising and entertaining. Imagine, no need to present it. No decision by committee (I’m assuming). Nobody to kill it before it even got off the page. Just write it out and off it goes. I hope it got results, because it made me stop and smile and then walk round the other side to see what creative genius was written there. Do you know what it was? 🌟‘Korma join us every Saturday’. 🌟 Boom. 🏆 +++++++++++++++++++++++++++++++++++++++++++++++++ 👋I’m a copywriter. I also train businesses to write better. This guy clearly doesn’t need any help. But if you do, why not get in touch? I can train you or I can write it for you. So many ‘pasta-bilities’. 👍 If you’d like to work together, DM me. 😊