Christopher Copley’s Post

Did you know that the famous soft drink brand, Pepsi, once had a navy? Yes, you read that right—a navy! In a surprising turn of historical events, Pepsi became the 6th largest military power in the world for a short period. This happened back in 1989 when a barter agreement with the Soviet Union turned the cola giant into a temporary military powerhouse. The USSR wanted Pepsi but lacked the currency to pay for it; instead, they offered a fleet of submarines and ships in exchange for their cola fix. Here’s the kicker: the fleet included 17 submarines, a cruiser, a frigate, and a destroyer. The agreement remains one of the most unusual and little-known stories in international trade history and is a fantastic example of creative problem-solving in business. Fast forward, Pepsi eventually sold the fleet for scrap recycling, and thankfully, we won't be seeing any soda brand engaging in naval warfare anytime soon. This bizarre episode is a testament to the lengths businesses will go in navigating the complex waters of international relations and trade deals. #BusinessTrivia #PepsiNavy #CreativeTrade #DidYouKnow #BusinessHistory

Did you know that Pepsi once had the 6th largest fleet of submarines in the world? This remarkable story dates back to the Cold War era. It was a time when barter trade was a common practice between the US and the USSR. Due to the complexities of international finance during the Cold War, the USSR was unable to pay Pepsi in cash for their cola products. Their solution was an unconventional one. Instead of cash, they offered Pepsi:  - A fleet of submarines - Warships - Oil tankers This unexpected payment turned Pepsi into a temporary naval superpower and shaped the global trade rules. It's a clear demonstration of the innovative and flexible approaches companies had to take in order to foster international trade during the Cold War. But this story isn't just about Pepsi. It's a testament to the unpredictable world of international business. It's about how creative solutions can turn even the biggest challenges into unique opportunities. So I put it to you. What do you think is the most innovative solution your company has ever come up with? #Pepsi #InternationalBusiness #ColdWar #Innovation

At one point Pepsi held the 6th largest military naval fleet in the world. 🚢 It's true, in 1989 the USSR sold them 17 submarines, a frigate, and a cruiser in exchange for the beverage. Talk about a deal! 🤝 Now that I have your attention, lets talk brand personality. Brand personality distinguishes your brand and determines how the target market sees you. 🌐 In this week's slides we explore: ✅ Brand personalities through Coca Cola and Pepsi. ✅ B2C and B2B Brand Personalities. ✅ Different ways of defining your brand personality. ✅ And more Full discloser, I always have Coca Cola in my fridge. Have you given thought to your brand personality? Is there anything I've missed? Hit me up in the comments! #brandpersonality #branddefinition #brandawareness #growthblueprint

A few months back, we chatted with Matt Humphries, Vice President, Investor Relations at BlackLine, to learn about his work, the important skills he's developed in the military and corporate worlds, and everything else that makes up his life at BlackLine. Read the latest edition of Life at BlackLine: https://bit.ly/3Mij5vk

Discover the challenges and lessons of transitioning from military to civilian employment in this Q&A session with #Peraton. Together, let's explore the stories of resilience, adaptability, and success that define the journey from military life to fulfilling civilian careers. Mission Transition: Unlocking Your Next Career (https://lnkd.in/eFW6YzUB) #veteranshelpingveterans #veterantransition

WHEN PEPSI BOUGHT SUBMARINES AND WARSHIPS FROM RUSSIA! ✓ Did you know that once upon a time Pepsi had its own Navy of ships and submarines as bigger the 6th largest fleet in the world. ✓ Yes Pepsi in 1989 Pepsi was so famous in Russia thanks to Richard Nixon making Soviet leader Nikita Khrushcheva to drink Pepsi during 1959 meet that the Russians bought Pepsi and barted their warships. ✓ 17 submarines and the few other warships were given to Pepsi in exchange of a lot of Pepsi soda to come into Russia. ✓ Now, what did Pepsi do with such a big Naval fleet and why did Russia give submarines then warships to buy Pepsi is what we will understand:- * Pepsi was to eager to get into the Soviet market because Coco cola was ruling Europe. * During 1989 USSR had its own problem and it's rebel had no value outside. * So, they barted their warships to get Pepsi to personally did not use their warships. * But acted as a middleman between a Norwegian shipping company and Russia for scrapping their own warships in called the " BARTER SYSTEM OF BUSINESS" . #linkedln #pepsi #cococola #russia #india #bartersystem

Happy Hour in America: An Insightful Retrospective. Tracing its journey from naval roots to a key element of the hospitality industry, amidst evolving regulations and societal attitudes. How does this tradition balance enjoyment with responsibility today? Read more: https://lnkd.in/gzbPai2Z #HospitalityIndustry #BusinessTradition #RegulatoryChanges

Embracing Resilience: Lessons from David Goggins In a world where challenges and setbacks are inevitable, the story of David Goggins stands as a beacon of resilience and determination. Goggins, a retired Navy SEAL and ultra-endurance athlete, has become a symbol of pushing beyond limits and overcoming obstacles.

Taking on the Murph, I recently embarked on something completely new for me the Murph. Named in honor of Navy SEAL Lieutenant Michael P. Murphy, this challenge pushes physical limits and mental toughness to a whole new level. The Murph consists of a 1-mile run, 100 pull-ups, 200 push-ups, 300 squats, followed by another 1-mile run, all while wearing a weighted vest. It's not just about physical endurance; it's about honoring sacrifice and embracing resilience. Why did I take it on? The Outlier Project #WOWchallenge Trying something you have never done, challenging yourself, and redefining what you’re capable of. Happy World Outlier Week! Scott MacGregor The Outlier Project

Teach your kids