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Chris Orlob Chris Orlob is an Influencer

CEO at pclub.io - Skill Transformation for Revenue Teams. Trained 11,000+ sales professionals and leaders. MSG ME if you're looking to upskill your SaaS sales or revenue team.

"We have budget for $199,000," the procurement manager spat at me. I had a $325,000 deal forecasted, and we had 7 days left to close it. "Palms sweaty," as they say. Ever been there? That was June, 2020. End of quarter. Egg about to be smeared all over my face. I paced around my house while my family swam at the pool. Cursing under my breath. Back then, I knew every negotiation tactic in the book. But that was the problem: My negotiation "strategy" was actually what I now call "random acts of tactics." A question here. A label there. Throw in a 'give to get.' There was no system. No process. Just grasping. Since then, I now follow a step by step process for every negotiation. Here's the first 4: 1. Summarize and Pass the Torch. Key negotiation mistake. Letting your buyer negotiate with nothing but price on their mind. Instead: Start the negotiation with this: “As we get started, I thought I’d spend the first few minutes summarizing the key elements of our partnership so we’re all on the same page. Fair?” Then spend the next 3-4 min summarizing: - the customer's problem - your (unique) solution - the proposal That cements the business value. Reminds your counterpart what's at stake. They might not admit it: But it's now twice as hard for them to be price sensitive. After summarizing, pass the torch: "How do you think we land this plane from here?" Asking questions puts you in control. Now the onus is on them. But you know what they're going to say next. 2. Get ALL Their Asks On the Table Do this before RESPONDING to any "ask" individually. When you 'summarize and pass the torch,' usually they're going to make an ask. "Discount 20% more and we land this plane!" Some asks, you might want to agree to immediately. Don't. Get EVERY one of their asks on the table: You need to see the forest for the trees. “Let’s say we [found a way to resolve that]. In addition to that, what else is still standing in our way of moving forward?” Repeat until their answer is: "Nothing. We'd sign." Then confirm: “So if we found a way to [agree on X, Y, Z], there is nothing else stopping us from moving forward together?" 3. Stack Rank They probably just threw 3-4 asks at you. Now say: "How would you stack rank these from most important to least important?” Force them to prioritize. Now for the killer: 4. Uncover the Underlying Need(s) Ignore what they're asking for. Uncover WHY they're asking for it. If you don't, you can't NEGOTIATE. You can only BARTER. You might be able to address the UNDERLYING need in a different, better way than what they're asking for. After summarizing all of their 'requests,' say this: “What’s going on in your world that’s driving you to need that?” Do that for each one. Problem-solve from there. That's all I have room for for today. P.S. FREE: 39 sales questions to create "business pain that MONEY follows" and close more SaaS deals: https://go.pclub.io/list

Keith Winer

Founder @ Battle Tested Sales🛡️ | I help early-stage founders build sales systems that work. | 2x Founder

1mo

This line is everything! "My negotiation "strategy" was actually what I now call "random acts of tactics." I hear this from my Founders all day long. The actually problem they face is that the "strategy" they used was on a friend or a former coworker. When they try the same framework on an outbound deal, they are in for an awakening/learning experience on the fly.

Ed Armishaw

Helping sales people achieve their dreams 💭 Leading in service of my team here at ServiceNow 🙌 Stop by for thoughts & stories from my 18 year + sales journey 🪄

1mo
Robert Akerele

AE @ Dataguard 🔒Protecting The People Behind The Data :) - Top 60 demandbase SDR turned AE

1mo

gold

Nothing really matters unless you/your management/your company is willing to walk away from the deal over price.

Eugen Gassmann

Founder of The Rainbow Box: rainbowbox.shop

1mo

- There is a reason why BANT starts with the 'B'! (Have you succeeded in asking your boss for a $126k budget increase with a clever talk track in your own company?) - 90% of so called 'deals' are not lost to the competition, they are lost to 'inaction'. Because the "N" was not established before you even define 'deal'. You just have a lead....

The phrase "how do we land this plane" has now gone above "deep dive" in my list of phrases that make me cry

Reality check for #3: most of Enterprise buyers, especially procurement heads are not gonna answer this or, in my experience, tell you that all of the points are equally important 🤯 However, love the process and to challenge as you describe #4 Never simply split the difference - that’s not negotiating 💪

Tushar Pant

Business Sales and Delivery Executive- Hybrid Cloud, Data and AI & Security

1mo

Terrific and very apt! Now just need to make sure that the procurement managers don't see this post :-D

Ed Schriger

PRODUCT EXECUTIVE, DIGITAL INNOVATION, CUSTOMER SUCCESS

1mo

I usually start that conversation with "We're both here because we want to do business together right?" That's enough to disarm them because you can have conversations about what each party needs for each deal point.

Wenceslao P.

Entrepreneur | Digital Transformation | Data Analytics | Revenue Enablement | Supplier Diversity

1mo

“Random acts of tactics.” This is pure gold. Thanks for posting. 👊🏽

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