Having traversed 700 miles of Scottish highland scenery over the last week and taken thousands of steps through castles and across cobbled streets, units of measurement have been filled with stories, drama, and discovery. The process of finding out and reaching consensus on what units equate to which outputs is a complex and critical one, and it's one that our industry continued to grapple with and one that I’m gripped by. It is therefore with a broad smile that I share that I've been invited to the Board of Coalition for Innovative Media Measurement (CIMM) - thank you! I intend to bring rigor, energy, and imagination to the discussions we will have about the latest priorities and questions around what, how, and why we must measure better in media, and bring both my agency viewpoint, and the clients' perspectives into the equation. Here's to writing the next brilliant chapter together.
📣 OMD USA's Chrissie Hanson has joined the Coalition for Innovative Media Measurement (CIMM) Board of Directors! 📣 Of the appointment, Jon Watts says 👉 “Chrissie is a force in our industry with incredible insight into the wants and needs of advertisers and the ability to transform critical asks into action,” said Jon Watts, Managing Director, of CIMM. “As CIMM continues to innovate in order to support all facets of the TV and video ecosystem, the addition of Chrissie’s buy-side brilliance to our Board will be essential to driving our initiatives forward.” Read more here: https://lnkd.in/eqntwMiv
Well that’s pretty damn exciting - do we need to add the word princess in front of your new title? Will you be ordering an iron throne at all for the office? and all seriousness it’s exciting to see you stepping to the forefront of what is a critical step for brands
Fantastic! They are so lucky to have you on the board! Need to hear about your post Cannes Scotland adventure(s)!
Love this Chrissie- so exciting, congratulations
Congratulations Chrissie! S o great to see this and the impact you will surely make!
congratulations Chrissie. I am sure your wisdom and expertise will be of great value on the board!
👏👏👏👏
goat!
You will be awesome!
Chrissie Hanson fantastic honor and so well deserved! They are lucky to have you on the board!
Advertising Editor @ The Wall Street Journal | Breaking News, Journalism
1moGlencoe is my fav!!