Co-Founder of FeedbackInGames.com & Playtesting.games | Help studios validate innovative games
About Unity's recent announcement: First, they started with an apology. Second, they've listened to feedback. Third, they acknowledged that they should have talked with their customers sooner and with more of them. (By the way, how different this would have been if they did? See P.S. section) Fourth, they are trying now to overdeliver in some ways even compared to their initial pricing structure. Fifth, they provide more details about the Runtime Fee with a detailed article, an overview image (screenshot), and a Runtime Fee Calculator (see comments for links). Sixth, they have a channel of communication (YouTube Live Chat) to spread the changes, reassure people, and resolve any scenarios that they were spreading online from confused game devs. But most importantly to see if their customers are okay with these new changes, and based on their reactions/feedback perhaps willing to make additional improvements, maybe. Is the customers' trust in Unity lost forever? Time will show. P.S. If they had talked to their customers sooner (and ofc provided a better pricing structure based on that), perhaps they wouldn't have lost 3B dollars in a few days in the public market. They could even gain a few billions. Perhaps... #Unity #Unity3d #RuntimeFee
It's great to see Unity taking proactive steps to address concerns and improve their communication with customers. Acknowledging past mistakes, listening to feedback, and providing more transparency are important steps toward rebuilding trust. It's true that open and timely communication can prevent such market fluctuations and help align the company's strategy with customer needs. Time will indeed tell whether these efforts are enough to regain and retain customer trust, but these steps are certainly a positive move in the right direction.👏 #UnityUpdates #CustomerFeedback
Co-Founder of FeedbackInGames.com & Playtesting.games | Help studios validate innovative games
11moThe public announcement: https://blog.unity.com/news/open-letter-on-runtime-fee The details/FAQ: https://unity.com/pricing-updates The Runtime Fee Calculator: https://unity.com/runtime-fee-estimator