Emmy and Murrow Award-winning WPLG Field Journalist + Girl Scouts Mom + Syracuse University Adjunct Professor + Arts Advocate
IRL Distribution: “In what The Texas Tribune is calling a ‘first’ for its newsroom, the outlet experimented with in-person outreach for its reporting on air quality monitoring and petrochemical plants. The Texas Tribune’s director of audience growth and engagement Matt Adams said the Tribune has put renewed focus on pushing beyond posting stories on Twitter, Facebook, and other social media. ‘We’re thinking more about in-person and community impact and what can we do to go beyond a website or a platform that [readers] might not be on or might not see,’ Adams said. The often small-scale experiments are happening in the context of some macro trends in journalism. Traffic to news sites through social media is dropping. Digital-native newsrooms are producing some of the industry’s most important work without a legacy print audience….All this has left a number of news organizations rethinking audience work and distribution — and especially how they can get their work in front of people who could use it the most.” https://lnkd.in/eQhCHnvU
The recent work of The Texas Tribune audience team is showing that the future of audience engagement will involve new ideas, but the goals remain the same: keeping communities informed. https://lnkd.in/gfCYzxa4 Very proud of this work and the work of our partners to make sure the information in a recent story about air monitoring in Houston made it the communities that needed the resources.
