Christine Guiang’s Post

MAD//Moments is our series in partnership with MAD//FEST LONDON in which prominent industry leaders share emerging trends, challenges and opportunities. 🔥 This week, we hear from Domino's CMO Sarah Barron who argues that social has a “major role to play in playing mental availability” - especially at weekends and major events. Baron said that the key to their social strategy was to ensure their “consumers get to a Friday or Saturday night and looking for that takeaway treat that we are the first brand they think of.” Barron went on to say that social is very important in trying to cut through the noise and helping Domino's stand out from the crowd: “We have sent people into the Cheltenham Festival with Domino's boxes on their head. We sent a jetpack delivery man into Glastonbury, and on the back of both we got about 53 million and social impressions.” 👏 “That’s the thing that really matters on a Friday or Saturday night. They are the brands that they remember. And that's why you gain share and do better than the rest of so that's our key focus as a business from a social perspective.” Watch her short interview here, in which she also spoke about how Domino's key aim, in these hard times, is to gain market share, why everything they do is ‘rooted in data’, and why she thinks it’s an exciting time to be a marketer. 👇 https://lnkd.in/eAe9tYEH #madfest23 #influencermarketing #innocent #creatoreconomy #advertising #madfest

Want to increase the profile of your insights team? It won’t happen by accident. You have to be intentional about it. At the #QuirksEvent in Chicago, James Wycherley of the Insight Management Academy emphasized the importance of brand, awareness, reputation and process for insights teams. #QuirksChicago #marketresearch #insights Quirk's Media

🏈 I started the week with leadership lessons from a Super Bowl ad - so why not end the week with another 🤷♀️ If you look closely, this year’s Dunkin' spot has an important message for all teams: 💥 It should be fun 💥 Too often, we get caught up in chasing our goals that: 😩 We stress over the big - and the little things 😡 We’re quick to point fingers when things go sideways - even at our own teammates 🧘♀️ We’re so focused on future outcomes - we forget to enjoy the present People often ask me how to get started posting here and the most important caveat I share is that if it’s not in your heart ❤️ don’t do it. Because that lackluster feeling you have towards the task, will come across to the audience 😞 And make no mistake, that happens in sales meetings, customer meetings, executive meetings, and day-to-day meetings and tasks ✅ Enjoying the experience directly impacts your ability to produce positive results 🚀 So if you’re not having fun, maybe you’re not spending time on the right things, with the right people, for the right reasons 🤷♀️ #fridayfeeling #leadership #growth #havefunatwork #lifeisshort https://lnkd.in/esuWu6mZ

During AdWeek last year, I had the pleasure of interviewing Katie Haniffy, Head of Media Strategy and Investment at PepsiCo, for Meta’s Performance Talks: CMO Corner series. During our conversation, we talked about PepsiCo's measurement journey, including their approach, how they benchmark themselves to other companies in the industry and her take on trends she expects to see in 2024. I’d love to hear your thoughts on how you see measurement driving advertising performance!

While everyone is still trying to figure out #programmatic, #fillrates and other #advertising headaches impacting #monetization -- I'm looking forward to this timely discussion on the convergence of #retail #media and #CTV. When you look at the panelists and imagine how much these companies spend on video advertising and sponsorships annually you can be sure that you're going to walk away with valuable guidance. Props as always to IAB for assembling this one. Kroger PepsiCo The Mars Agency Walmart Grocery TV Ashling Digital Inc. #streaming #streamingplatforms #smartTV

Why is the CPG journey from inception to consumer so freaking difficult?? So many hurdles to overcome and battle through... The system is broken and we have been trying to figure out how to build some kind of a road map that allows founders to at least have an idea of what is coming. After talking to 100's of founders and industry experts we have compiled the beginnings of what we feel should be able to help, we are calling it SKU Trails. This info is straight from the source and from our own experiences. We simply laid it out in a way that we feel can at least start to shed some light on the journey of CPG products. We've worked on this layout with a few founders and their brands already (including our own) and its been invaluable. Gonna start sharing the madness and we encourage any and all feedback as we do. The ULTIMATE goal is to help the ecosystem and improve the chance of brand success! Jonny Boyarsky Tim Xenos Catapult Commercialization Services Trevor Davis #cpg #founder #journey

Clare Gates MSc, FCIPD, boxxe's Interim People Director, discusses the vital connection between culture and strategy in this month’s Comms Dealer 👇 "Culture enhances strategy and vice versa". "It's about creating a company that is grounded in trust and appreciation. We are doing this by nurturing a great set of leaders, those who are thoughtful, eager to lead by example and keen to build a culture of excellence." Read on, interview in the comments 🔗 #MakingTechHuman

What is a “culture-first” mindset and how Pepsi’s CMO used it to engage with consumers: session at DPAA Global Summit October 10 in New York: Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape   From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be […] The post Todd Kaplan talks “Culture-First” Mentality in Today’s Fragmented Media Landscape at DPAA Global Summit first appeared on DPAA. #DOOH #digitalbillboards #digitalsignage

ICYMI: What is a “culture-first” mindset and how Pepsi’s CMO used it to engage with consumers: session at DPAA Global Summit October 10 in New York: Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape   From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be […] The post Todd Kaplan talks “Culture-First” Mentality in Today’s Fragmented Media Landscape at DPAA Global Summit first appeared on DPAA. #DOOH #digitalbillboards #digitalsignage