Christy Willingham’s Post

It was clear that the industry came to play this year at #Gamescom 🎟️ 335k visitors from 120 countries 💼 32k+ trade visitors, strongest growth from 🇺🇸 and 🇯🇵 🌏 1,462 exhibitors from 64 countries, with foreign share of 71% I was glad to be there in the thick of it! As gaming evolves and advances, the need for a cutting edge payment fraud prevention partner grows. nSure.ai is at the forefront of rising to the challenge and opportunity with our partners. (Stats Source: IGN)

We at nSure.ai are committed to becoming trusted allies to our peers and partners in the gaming industry as a leader in payment fraud prevention. Thanks to Naavik for including us in your Open Gaming Research Initiative as a key step forward in fortifying that commitment. Onward! 🚀💡

I’m excited about the old friends we’ll see and the new friends we will meet in Cologne next week! If we haven’t set time together, reach out to me. 🎮✌🏻 #gamescom2024 #fintech #gaming

Gamescom is just over a week away! Zach Nass 🔜 Gamescom, Pascal Podvin and I will be on the ground in Cologne waving the nSure.ai banner as we meet with gaming industry leaders to help them "Turn Payment Fraud into a Profit Center." Let's have a coffee or a kölsh if you'll be in town! #gamescom #paymentfraud #gaming

I’m happy to share that I’m starting a new position as Head of Marketing, Gaming at nSure.ai! I am hitting the ground running after spending the last two days in Nashville with the team for our quarterly offsite. I’m excited to lead and scale our marketing function in gaming - ultimately driving impact via industry awareness and engagement as we empower partners to turn scalable payment fraud into a profit center. Let’s go! 🤠💪🏻

Today marks my last day at Coda Payments as I take on a new adventure that I’ll share more on soon. But first, a reflection on my last nearly year and a half at Coda: 🧱Together we formalized Coda’s first solution stack - redefining how we talk about and sell Coda’s robust product offerings across monetization for digital goods. 📝We created Coda’s first B2B messaging matrix and in depth persona construction to aid sales enablement. 🎇 We set off fireworks with a new B2B brand Campaign at the Hollywood Bowl with the Game Awards. 🎪We changed the way we show up to the industry at shows like ChinaJoy, Gamescom, G-Star & GDC. 📢We named, productized and led the first B2B GTM for Custom Commerce. 🚀We launched the official COD:M web store with Activision. 🌟We developed the partnerships strategy function to get closer with our publisher partners and elevate the way we support their vision and goals both internally and externally. 🌱 We created, hired and onboarded the Partnerships Growth and Product Marketing functions to expand our pipeline and ABM impact and add rigor to how we competitively inform our product roadmap and value proposition development. 📈 We built the B2B function from one Director and manager to a team of 8 spanning 6 countries. And Coda is just getting started. I’m so proud to have helped them break ground and to have worked with such great people. I grew as a colleague and leader, and walk away better understanding and appreciating being a part of a truly global team. Onward!

Big launch 🚀 with our friends at HoYoverse ! Zenless Zone Zero is the latest title in their growing universe of immensely popular IP and games. Congrats to the team!

I’m incredibly proud to have led the DTS Space initiative for DTS, Inc. with Anthemic Agency. It will always be a highlight of my career how we fused technology, art, entertainment and community. A lot of memories made with Alan Sartirana Kyle Rogers Mike Bauer Jordan Miller Kevin Doohan and more!!!

It’s always better together 🤝 - I’m excited to see our team’s Codashop integration with Ubisoft in Ubi’s booth at gamescom latam this week! Congrats to Raphael Negrão and Rodrigo Russano Dias on managing this great partnership! 💎

🎮Will you be in LA for GamesBeat Summit 2024 in 2 weeks? Let’s meet up! 💰Coda is evolving the way top publishers monetize their content with our industry leading D2C solutions and strategies. We’d love to unlock more ways for your users to play and pay.