Cinat Advertising’s Post

Talking about storytelling. Overtime, I have learnt that people may fail to buy a product or service on its own but for the story they sell to their target audience. From the same Coca Cola campaign, I found myself buying coke soda for the first time because it had a name VINCENT written on it. And on reaching home, everyone wanted one that had their names. I ended up going back to look for coke soda bottles with names like Immaculate, Frank, Mark, Elizabeth and Justine. Somehow up to date, all these people buy Coca Cola because they felt like they were part of the family. I can conclude that people tend to buy stories which stories shape the way they perceive products and services. Oh, let’s see, what comes to your mind when someone mentions these brands; MTN, Apple (iPhone), Google, Mercedes. You have it right. That’s called brand equity and it brings about loyalty. Bring your brands to Cinat and we tell that story on your behalf.

How many Super Bowl ads would you actually remember a day, week, or month after watching them? The truly memorable ones get storytelling right. Listening to stories transports you mentally to another time and place, creating a sense of immersion and engagement. And memorability. "Rather than indulging in virtue signalling to distinguish themselves, brands may find greater resonance in adopting more immersive and transparent approaches." #superbowl #storytelling #marketing #advertising

Brands live in our heads! And that’s how our decisions are influenced when we buy something. If you go back and check Maggi’s campaigns you'll see how every ad script has some story that sticks to our minds with some special moments highlighted and leaves you craving for Maggi. Similarly, Coca-Cola has that impact on our minds that every black soft drink is Coke for us! These brands have cracked the Emotional connect code! If you want your D2C Brand to be in the heads of the customers make sure you do crack this code! Some suggested steps: - Look for the value that your product adds to their lives (it can be problem-solving or providing ease or a transformative idea) - Talk to your customers about their experience with your brand - Storytelling is the key to winning! - Be genuine and  - Make your customers feel that they’re a part of your brand Stay tuned for more Brand Uplifting Content!

Discover how storytelling helps consumer #FMCG brands build trust, foster emotional connections, and drive brand affinity and purchase intent.   Aman Gupta, our Managing Partner, in our latest article, talks about leveraging transparency, authenticity, and purpose to create powerful brand narratives.   Read here, https://lnkd.in/gvMjFKBt #Storytelling #BrandNarratives #FMCG #BrandTrust #EmotionalConnections #BrandPurpose #MarketingStrategies #ConsumerEngagement #BrandStorytelling #MarketingTrends

Feeling stuck with your content lately? Start with story. Stories are the solution to enhancing: - Brand Humanization - Brand Alignment - Brand Recognition - Brand Engagement - Brand Trust Check out my latest article on how storytelling enhances these 5 areas and how brands like Airbnb, Nike and Patagonia have all used story grow their business. Link in the comments below. #DigitalMarketing #Storytelling #MycaRaquelConsulting

How do YOU measure success? For the traditional 30, 60 and 90 second commercials, many of them brilliant productions that took months of work and many creatives to bring to fruition, that ROI is often immediate attention, “buzz” and that old-school thing they called watercooler conversation. What they’re not known for is long-term brand engagement or (gulp) driving a consistent, direct sales impact. So in a market where executives at all organizations are worried about the longevity of their brand, isn’t the real ROI tied into recall, influence and long-term brand lift/awareness? Moreover, are these 30, 60, 90 interruptive formats (which most people skip if they even watch linear channels) the best investment to ensure the future of most brands? I don’t claim to have the answers to these questions, but as I’ve thrown myself deep into the world of Brand Storytelling and Brand-Funded Entertainment in the past 10 years, it’s due time we start measuring that work, or at least look at the impact, in a more unique way. Major kudos here to Megan Wells, Andy C. and Kevin Keane 🧠 for an important start to this conversation, the new EVOKE platform, marrying neuroscience with human intelligence, emotions and a values system, which may change the way creatives and executives alike evaluate the success of brand storytelling. I recommend you check it out if your work in any way touches brand content in its many forms. #brandstorytelling #measurement #marketing #communications

When you understand that brand storytelling and retail performance don’t have to be at odds with one another and are in fact most powerful when paired together, then we can seize the opportunity to both inspire and sell… 👍

WATCH THIS TO THE END, BUT READ THIS:    First of all I commend the skill of Niklas Duncker, he's an amazing videographer, but here's why Coca-Cola may never use this video Ad or let's say here's why this Ad is Wrong.    In branding, there's something called brand storytelling. Brand storytelling is when a company uses stories to connect with people and make their brand memorable and distinct from their competitors.    Now, Coca-Cola brand storytelling is focused on three major things: happiness, sharing, and celebration. If you've seen any ads about Coca-Cola, you'll know that those three words aren't foreign.    But the above video by Niklas lack those words. It lacks those narratives. Unfortunately, Coca-Cola's target audience may not resonate with this video; it doesn't speak their community language. Advertising is beyond appealing; it should be beyond that.    I'm GC, And I empower for a living. #branding #marketing #advertising

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗮𝗻 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻? Let's explore the case study of a struggling brand that turns into a global leader in just a year. Remember the Marlboro Man? A cigarette brand that turns into a symbol of freedom? When you think of a brand voice personified, the Marlboro Man comes to mind—an ad that not only sold cigarettes but also sold a lifestyle. Philip Morris (founder) knew that 𝒑𝒆𝒐𝒑𝒍𝒆 𝒅𝒊𝒅𝒏’𝒕 𝒋𝒖𝒔𝒕 𝒘𝒂𝒏𝒕 𝒂 𝒑𝒓𝒐𝒅𝒖𝒄𝒕—𝒕𝒉𝒆𝒚 𝒄𝒓𝒂𝒗𝒆𝒅 𝒂𝒏 𝒊𝒅𝒆𝒏𝒕𝒊𝒕𝒚. He used an emotional trigger to associate the brand with "Burnett" (a nickname given to a model who appeared in some Marlboro ads). The Marlboro Man wasn’t just a rugged cowboy; he represented: ↳ 𝗙𝗿𝗲𝗲𝗱𝗼𝗺 ↳ 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝗶𝘀𝗺 ↳ 𝗧𝗵𝗲 𝘀𝗽𝗶𝗿𝗶𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗳𝗿𝗼𝗻𝘁𝗶𝗲𝗿 That emotional connection transformed Marlboro into more than just cigarettes—it became a symbol of masculine strength. 𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁? ↳ Before the campaign in 1955, Marlboro’s market share was less than 1%. ↳ Within a year of launching the Marlboro Man, sales skyrocketed by 300%. ↳ By the mid-1970s, Marlboro was the #1 cigarette brand in the world. 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝗲𝗱? The founder created: - 𝗥𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮: The rugged cowboy tapped into deep-rooted desires for independence. - - 𝗩𝗶𝘀𝘂𝗮𝗹 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: The iconic image of the Marlboro Man became instantly recognizable. - - 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗹𝗹: They didn’t sell cigarettes; they sold a feeling—freedom, strength, and identity. 📌 gyaan :) People don’t buy products—they buy what those products 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦𝘮 𝘧𝘦𝘦𝘭. Find the emotional core of your message. PS: DM me “Copy” for a free content audit. ____ Hey, I’m Huma! I’m all about crafting content that complements your brand needs and smooths out any rough spots. #marketing #copywriting #casestudy #Marlboro

Art of Storytelling & its Impact on Marketing As businesses strive for conversions, sales, & a robust #marketingstrategy, they sometimes forget that behind every click, purchase, or #engagement is a #humanbeing. No matter how important algorithms & analytics may appear to be, it’s the #humanconnection that matters most. That’s where the art of #storytelling comes into play. The #human brain is hardwired to respond to #stories. When your audience engages with a compelling story, their brains release oxytocin, fosters trust & empathy, creating a powerful #emotional bond If you want to build that connection, storytelling is one powerful #strategy that you should definitely use for marketing your #business. - Crafting Your Brand Narrative Every business has a story waiting to be told. It could be #founderstories, product dev process, or overcoming #challenges.  The key is to unearth these narratives & weave them into your #brandidentity . Your narrative should not just focus on your #product or #service but on the #values, #aspirations, & #humanexperience associated. The iconic #slogan “#JustDoIt” encapsulates a universal #humanexperience – the will to push boundaries & achieve greatness. This narrative has not only contributed to #nike sales but has turned the #brand into a cultural phenomenon. - Connecting with Your Audience on #Emotional Level Emotion is the driving force behind #consumerbehavior. This can create a profound impact on your audience. Whether it’s joy, nostalgia, fear, or hope, emotions make brand truly memorable for audience. Xmas stories centre around family, love, & generosity. While primary goal is to boost holiday sales, lasting impression fosters customer loyalty that extends far beyond festive season. - Building a Consistent Narrative Across Channels Your brand narrative should be reflected across all channels. It should be the same from #socialmedia #emailcampaigns to your website & #packaging. From the classic “Share a #Coke” #campaign to heartwarming #holiday ads, Coca-Cola consistently weaves narratives around joy, togetherness, & simple pleasures of #life. How to use storytelling in your marketing strategy? - Create User Generated Content to Turn Customers into Storytellers Starbucks, for instance, initiated #StarbucksStories campaign, encouraging customers to share their personal stories related to the brand. By featuring these narratives, Starbucks not only strengthened its connection with customers but also created a community around the shared love for coffee. - Use the Power of #VisualStorytelling Visuals have the ability to convey emotions swiftly & are more likely to be remembered than plain text. Instagram, a visual-centric platform, has become a playground for brands to tell their stories creatively. - Measure the Impact Track #engagement metrics, such as shares, likes, and comments, to gauge the resonance of your stories. You can also tie your storytelling initiatives to specific conversion goals.