A recent survey found that 64% of Brits don't currently have a rewards membership with their local cinema, and 45% of those without one say they'd be more likely to visit the cinema more often if they had one. Is this a wake-up call for cinemas to rethink their loyalty strategies?
For movie-goers, it's not just about the film itself - it's about the experience. Your hospitality is key - providing a welcoming atmosphere, comfortable seating, and top-notch snacks can make all the difference. But it's not just about the little things; offering exclusive screenings, special events, and behind-the-scenes access can make movie-goers feel like VIPs, making them more likely to return.
Following the pandemic, rewards schemes have played an important supporting role in getting British consumers back to the movies. By offering rewards programs that cater to individual tastes, cinemas can incentivise customers to return time and time again. And by leveraging data and analytics, cinemas can tailor offers to individual customers, creating a truly unique and personal experience. In today's crowded market, cinemas need to be more creative and prioritise customer loyalty in their strategy.
Mustard can support cinemas in developing loyalty schemes specific to their offer and amplifying their personalities with a marketing strategy for launch and beyond. Get in touch with us at [email protected] if you'd like to explore this more.
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LG Electronics Sr Account Manager- Esports and Cinema Venue Solutions. Chairman and founder of 501C3 Women in Exhibition,
3wI love that you recognize your amazing staff, Adilson De Andrade