I recently came across a HBR podcast about how Ferrari used sustainability as a catalyst for innovation. There were a few intriguing insights including their holistic and scientific approach to sustainability but what stood out to me were these three things:
Collaborative approach with suppliers: Ferrari recognizes the importance of working closely with its suppliers to meet its sustainability goals. This approach includes supporting and even educating suppliers who are less advanced in their sustainability efforts. This resonates with what my team does at Getac where such collaboration can lead to mutual growth and innovation.
Putting customers first: This was particularly inspiring to me. Ferrari’s approach to product development is deeply rooted in understanding and catering to the emotional experiences of its customers. This customer-centric strategy helps maintain the brand’s exclusivity and appeal.
Leadership that lifts everyone: Benedetto Vigna, Ferrari's CEO, demonstrates a leadership style that emphasizes respect and empowerment. He engages with employees at all levels, from management to the shop floor, and encourages a culture of shared ideas and innovation.
Ferrari’s approach reflects a blend of foresight, innovative thinking, and a strong commitment to sustainability. It is a powerful reminder for me that collaboration and good leadership is key in navigating the ever-evolving business landscape.
Here’s the podcast if you are interested: https://lnkd.in/gfx7qD8f
#Sustainability #Innovation #Podcast
James Hwang, Mike McMahon, Paul Waddilove, Jerry Huang, Eric Yeh, Roberto Mattioni, Chris Bye, Russell Younghusband, Unai Ortolachipi, Frank Baldrighi
Racing is life. Everything that happens before or after is just waiting. (Steve McQueen) | #motorsport #youngtimer #communication #marketing.
1moCa aurait été marrant de faire la même chose avec C3 Pluriel à l'époque... par exemple la passer de berline à Spider. Bon, fallait prévoir plus large niveau temps. 😁