Claire Murphy’s Post

One more pit-stop in our development and innovation road to happiness ☀️ that is translated in hand-to-hand technical products and connexion empowerment with our costumers TMG Textiles

Opportunities and Challenges. When sponsors change. I’ve always built our core event budgets around the entry fee income alone because sponsors come, and sponsors go. Recently, Montane didn’t renew their sponsorship of the Dragon’s Back Race®, and I have a choice about how I view this. I choose to see this as a golden opportunity for the event. Don’t get me wrong, a significant sponsor's unexpected departure is frustrating and has financial consequences. However, it is also a catalyst for transformation, and I remain optimistic about the future of this event and the broader trail-running ecosystem. Participation is booming, and in a digital age, live events remain the standout tool for a brand to reach out to, engage, and activate consumers. Events like the Dragon’s Back Race® will never attract vast numbers of participants. The race is just too hard 😉 , but this is precisely why it has become globally recognised and widely considered one of the world's toughest mountain races. What the event might lack in participant numbers, it makes up for in reach and audience size. What it might lack in participant numbers, it makes up for with unique and compelling media content that builds brand recognition and authenticity… but only for the right brand. Strategic alignment of the values and product of the brand with the event is crucial. Because we understand this, we have built enduring long-term relationships with sponsors across many events and years. I’m excited about the opportunities when considering who might step up and partner with the Dragon’s Back Race® in the future. While the end of a sponsorship deal might seem like a setback, it actually opens up a multitude of opportunities, such as how we communicate with our participants, how we develop the broader audience and how the event remains authentic and deeply connected with the trail running community. If you’d like to talk to me about how your brand could get involved with the Dragon’s Back Race® or any of our portfolio of events, please message me. Ourea Events #ultrarunning #trailrunning #mountain #dragonsbackrace https://lnkd.in/egHB4_PQ

The Top 10 Things To Do In Las Vegas This Week

⏱️👟 Saucony takes the time to fully understand the product that it creates. From footwear science, biomechanics, subjective testing, fit testing, wear-testing and mechanical testing, the company and it's products are there for everybody - whether you are winning the race, simply trying to get across the finish line, or just get through a working day 🏁🏃🏽♀️🧑🏼⚕️ Their shoes are designed and tested with the help of Vicon motion capture cameras and software. You can watch and read more about the work undertaken in the Saucony Human Performance and Innovation Lab below #lifescience #innovation #performance #biomechamics #vicon #motioncapture

Coming to our class tomorrow? Here’s a route you can take to make access easier since the race will block access from Troost. 🚀🚀🚀

Check out our recent discussion on AV trends. Thank you Peter Hansen for sharing the link. Peerless-AV MarketScale

Forward thinking

Yesterday, we organized the annual FIRST LEGO League Scandinavian final, this time in Mo i Rana, Norway. 46 teams participated and the overall winner this year is the team "Cre8tive Crew" from Ålesund who won the FLL Champions award. This is the next generation of innovators who will solve all the challenges we face in the future; up-to-date knowledge of all technology is important, but also skills such as collaboration, communication, creativity and critical thinking are very central skills. This is the reason why we at FIRST Scandinavia believe so much in the FIRST LEGO League and have organized it every single year in Scandinavia since the year 2000 - and will continue to do so 😊 -------- Next up is the "world final" in the FIRST LEGO League, FLLOEC 2024, which will be held in Bodø on 14-16. May 2024. 40 teams from all over the world will participate - as part of Bodø as European Capital of Culture 2024. Many thanks to Equinor who have supported us for 24 years. #equinor #morgendagenshelter #fll #firstlegoleague #firstscandinavia