Claire Spencer’s Post

Many thanks to Radio + TV Business Report for highlighting the recently opened 2023 Media Sales Surveys. If you are a sales manager or salesperson in the media space, we want to hear from you! Check it out here. 👇 https://bit.ly/49h7NkH #MediaSalesReport #Salespeople #SalesManagers

What struggles do you face when deciding where to market your business or event? The power of video is indisputable. Check out these stats from TVB.org, the not-for-profit trade association representing America’s local broadcast television industry, including linear and digital platforms. Slides taken from the 2024 Media Comparisons Study, conducted by GfK and commissioned by TVB, continue to be a key industry resource for multimedia usage and effectiveness. Full study here: https://lnkd.in/ggrPqkq2 #mediabuying #mediasales #advertisingstrategies #tvadvertising

Why TV is still at the heart of effectiveness? 3 key factors: Attention, emotional clout and effectiveness I really recommended this content. Thank you Peter Field, great explanation of the Power of TV on today, 2024. Adwanted UK

Tune in to the power of audio engagement! In a world of multitasking, radio ads captivate without visuals. Crafted with clever scripts and catchy jingles, they leave a lasting impression in listeners' minds. #radioads #radio #broadcasting

Whatever your plans are for today at 4 PM ET, change them so you can watch the fireside chat between my brother and mentor, Lou Paskalis and Jeff Green Founder & CEO of The Trade Desk The topic will be Connected TV (CTV)  and the path forward. You do not want to miss this. #ctv #ctvadvertising #connectedtv

I've been re-reading Mark Robichaux's book on John Malone and the rise of the cable industry with in eye toward the streaming landscape to help get a sense of where it all might be going. The current conventional wisdom is consolidation is coming for streaming like it did for cable...but in the cable industry that took 20 years to really play out. So my CliffsNotes version of Cable Cowboy adapted to 2023 is this is all likely to get more complicated and more diffuse (with a lot of current players going out of business or getting eaten along the way) before it starts approaching the simplicity of buying broadcast and cable that we all got so used to. https://lnkd.in/g32-f45y

Data from our 2023 In Review: TV Transparency Report reveals that over 35,200 brands advertised on TV last year, with more than 647,000 creatives competing for viewers attention. Explore insights from the report at Advanced Television to learn more about the TV advertising trends you need to know in 2024: https://lnkd.in/gW9sZPtz

🌟 Subscribe now to the MIP BLOG Newsletter for exclusive updates on the latest trends, insights, and innovations shaping the television landscape. Don't miss a beat - join our community of industry insiders today! 💡✉️ https://ow.ly/qxyx50QIF2r #TVIndustry #StayInformed #SubscribeNow #MIPTV

Media - The main means of mass communication. (broadcasting, publishing and the internet) what's your media? #CannabisPages #CannaDirectory #FindYourStrain #CannabisBrandsUnite #CannaPagesOnline #YourCannabisGuide #LeafThroughBrands #CannabisPagesConnect #BrandYourBud #CannabisPagesCommunity

Today, we take color TV for granted, but it wasn't always the case. On April 14, 1967, WMT-TV Channel 2 in Iowa made history by broadcasting its first-ever color TV transmission, marking a remarkable shift from black-and-white. This change was an inflection point in the history of television, and one that we still feel today. What's truly remarkable about this change is the communication surrounding it. The announcement struck a perfect balance between creating a historic milestone, connecting with people on a personal level, and engaging them with humor and visuals. It's a masterclass in change communication. As we navigate through changes in our own lives, it's important to remember that change isn't always easy. But if we can learn from the past and communicate with authenticity and humor, we can make even the most difficult transitions a little bit easier. Isn't Old indeed Gold! #ChangeManagement #DigitalTransformation