Clearly PR’s Post

The latest Greenwashing Index produced by Clearly PR shows a 50% spike in references to 'greenwashing' in the UK media. This Slideshare highlights the biggest greenwashing heroes and culprits for the six months to 31st December. Full story via link in comments. #esgcomms #greenwashing #reputation #brand #pr

'Greenwashing' is on the up. In the last six months of 2023, references to it in the media grew by 50%. That's both staggering and worrying. If you like data insights and are interested in knowing the biggest greenwashing stories of last year, read here: https://lnkd.in/eRYk_dqr #greenwashing #esg #esgcomms #pr #branding #reputationmanagement

If you're interested in how frequently 'greenwashing' appears in the media, you can read our report via the link below. If you want a digest of the results, here you go: - Greenwashing references in the UK media increased by 50% in the six months to 31st December 2023. - The 'bullshiterrati' are in full flow, and there's no suggestion they're ready to stop anytime soon - especially now with B Corp Month and Earth Hour just around the corner. - The biggest 'greenwashing' stories happened in November and December. You can read the full report and see what stories made the greenwashing headlines by clicking this link: https://buff.ly/3uNzkel #esgcomms #esg #pr #branding

We've been winning awards for ESG communications lately which is great. But how do we communicate purpose without crossing the fine line of greenwashing? Well if you're in brand communications and marketing and interested in getting your hands on a helpful resource, DM us and we'll send you a special link where you can download a little freebie from us. #Brand #Marketing #ESG #Communications #Greenwashing

“The key is to communicate objective, transparent and actionable benchmarks, not simply futuristic 2030 or 2050 targets. We can only improve what we measure.” Writing for Raconteur this month, our CEO Jad Jebara discusses the role of marketing as a powerful tool for inspiring collective #climate action and holding your business accountable. Discover how genuine efforts in marketing #sustainability can transcend #greenwashing when founded on transparency and authenticity. Read the full article here: https://bit.ly/3R0Z0vg

PR | As PR professionals, maintaining integrity is key. But what happens when sustainability claims fall into greenwashing territory? 🌿 Learn how to identify and avoid these pitfalls to safeguard your brand's reputation. 📉  https://lnkd.in/e4iS-3qq #greenwashing #prtips #pr #sustainability

ESG reporting is an important part of most business strategies nowadays, but are brands getting it right? In our latest blog, we explore the ways brands can develop impactful ESG reporting and how to maximise its potential with PR and marketing. Read here: https://lnkd.in/eUJnqcp4 #ESG #PR #Communications

#Greenwashing: an unserious word for a serious conversation Omar Oakes at The Media Leader explains if greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well... Thank you The Media Leader for supporting the upcoming #ConsciousThinking live event. Grab you tickets here if not done so already: https://lnkd.in/eupRQCns "If you subscribe to The Media Leader newsletter, you will have seen ads recently to promote the upcoming Conscious Advertising Network conference, Conscious Thinking on 16 November. It’s important to support the aims of CAN and this conference is a much-needed opportunity to have meaningful conversations about greenwashing, this industry’s future in a more sustainable world, and what practical things we can all be doing now to help. What it absolutely should not be is a forum of finger-pointing and cheap, lazy blame-gaming. The very word “greenwashing” is an unserious word for what should be a serious conversation." - Omar Oakes #ConsciousAdvertising #TogetherWeCan

Is #sustainability becoming a non-topic for communicators? Maybe only for advertising. I noticed that while sustainability might become more absent from advertising, #ESG is still a massive topic on the #publicrelations side, maybe even bigger than ever before. Is this a consequence of if you overdue the paid media part for such topics, it hurts your credibility as it gets easily seen as overdoing it and becoming a kind of #greenwashing? This may be less of an advertising topic by default than an earned media discussion domain at this stage. What do you think? Check out the article by Phoebe O'Connell. #communications #marketing #greenreporting #webePRecious PRecious Communications Robin Chang Arundhati Saha Pauline Y. Anuroopa Pereira Allanjit Singh Sharon Koh-Mitchell Paolo Alba Joey Gan Oddie Octaviadi Busakorn Srisongkhroh Thanh Hien Pham https://lnkd.in/gsJeTD_i

Well, is it? Here’s a snapshot of UK Advertisings role in the climate crisis. Some industry leaders tell us that advertising only creates a displacement effect, i.e. I’ll buy this car instead of that one, or that brand of bleach rather than this one, and in this way, advertising does not contribute to the climate crisis by promoting consumption. At the same, (and in the same breath), industry leaders also boast that UK advertising returns £6 for every £1 spent on advertising to the UK economy. But we know both from the academic literature and real life that advertising promotes consumption. It’s the reason it’s a £39 billion industry in the UK. The concurrent issue is that most large UK advertising groups continue to work with oil and gas clients, when many other sectors have, or are planning, disengagement. The summary: the UK advertising sector is a climate DINOSAUR, led by business DINOSAURS. It claims to be world leading in its creativity as well as in its business approach, yet it’s behind the times on all fronts. So even though Dr Victoria Hurth and I wrote this article back in April 2023, illuminem have reposted it again as one of their popular reads. It’s as relevant now as it was last year. Whilst work from Clean Creatives, Purpose Disruptors, Badvertising, Creatives for Climate Conscious Advertising Network and others has been stellar, the depth of change needed in this sector to remain even remotely legitimate is staggering. So, call out bad adverts when you see them, complain to the Advertising Standards Authority when you think an ad promotes climate unfriendly behaviour, be vocal and most of all understand when you’re being influenced into over consumption. And if you're an industry leader, make 2024 the year you become a climate leader. Jonathan Andrew Zoe Gerry Naomi Cindy Ali Alexis Paul Thomas Rachel Rob Rupert Jon Alessandro Urska Tim Gabi Russ Erin Deryck Anna Mark Dr. Jacqui Rachel Gihan Tara Illai Joanna Lisa Ellen Katharine