Clearly PR’s Post

ESG reporting is an important part of most business strategies nowadays, but are brands getting it right? In our latest blog, we explore the ways brands can develop impactful ESG reporting and how to maximise its potential with PR and marketing. Read here: https://lnkd.in/eUJnqcp4 #ESG #PR #Communications

Greenwashing is a sure-fire way to kill the reputation of a business and hurt its bottom line. So, why is it on the rise? We've analysed the media and found a 50% spike in mentions of 'greenwashing' in the UK over six months. See below. This Slideshare highlights the biggest greenwashing heroes and culprits for the six months to 31st December. Full story via link in comments. #esgcomms #esg #bcorp #pr #branding #reputation

Our colleague Abby Aylman Cohen explains how to talk about your #ESG commitments in a politicized environment. Hers is the third post from Greentarget Global Group's Executive Positioning team, (see my prior posts on #China and #AI) providing guidance on key issues that can impact reputation and compel leaders to communicate. #pr #crisismanagement #crisiscommunication #issuesmanagement

ESG is no longer a nice-to-have. Instead, it’s a fundamental part of an organisation’s brand. If you're debuting an ESG strategy and don't know where to start with internal comms, don't panic - here are 8 fantastic starting points for you to consider. We break these best practices down in our blog 👇🏼 https://lnkd.in/gC-ncgz5 #workplacecommunication #esg #esgnews #internalcommunications #internalcomms

Communications and #ESG Investing. It's becoming apparent that #ESG is living a fertile ground for #greenwashing, with companies withholding the truth about their commitments, exaggerating their claims and more. The article challenges #PR professionals to uphold rigorous standards of ESG by putting trust and transparency at the core of their narrative. It also offers strategies to empower PR firms to lead for an accountable, sustainable future. Forbes https://ow.ly/JwsR50PZOsW?

Advertising agencies claim to be sustainable, whilst continuing to promote clients with damaging environmental footprints. This practice poses a serious risk to investors.   Planet Tracker’s latest report finds that advertising agencies’ ESG scores exclude the harmful ‘external’ impacts of the clients they promote. Many also fail to adhere to the UN Race to Zero guidelines, even when they are signatories.   Investors take note: executive compensation within these companies heavily favours financial performance over sustainability factors. However, the external environmental footprints of clients could impact revenue and earnings, employee costs, and intangible write-downs.   The top ten investors could demand change as they account for 43% of the equity. Find out more about best practices here: 👉 https://lnkd.in/ekpNrEnz #UNRaceToZero #AdAgencies #ESG #SustainabilityInAdvertising 

We surveyed more than 400 senior marketing decision makers across our core sectors and markets to find out exactly what our peers think of ESG. At Aspectus, we believe #ESG is here to stay, in one form or another – but we can’t be complacent. We need to listen to the market in order to serve it, and we hope these findings help you do the same. #ESGcommunications #ESGmarketing Read the report in full: https://lnkd.in/eQYxaZyF

Make your #sustainability known! It's all in how you present it...check out PR Newswire ways to help you make it effective!

🌍💼 Enhancing your brand's #ESG efforts goes beyond mere words – it's about the way you present it! Discover how to effectively convey your ESG strategy while avoiding any potential pitfalls in our recent blog post. 💡📣 #PR #comms https://brnw.ch/21wHryI

Good: an impactful ESG strategy. Better: telling the world about it. When done right, ESG reporting can be a powerful PR tool. But where should businesses start? Have a read of our latest blog, where we give our tips on how to implement brilliant ESG reporting and amplify it through intelligent communications campaigns. Check it out here: https://lnkd.in/eMkbK_-r #ESG #PRstrategy #sustainability