For Episode 107, we have a great conversation with Ash ElDifrawi, who is the Chief Commercial & Brand Officer for TAG - The Aspen Group. We focus on the Aspen Dental brand, which is the flagship in the TAG portfolio, and talk about the unique challenges of building and supporting the only national dentistry brand. Spoiler alert: There's a big emphasis on local marketing. Also, should marketing leaders have "marketing" in their title? Listen here: https://lnkd.in/gTySpPMk #podcast #marketing #brand #CMO
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I help agencies specialize, simplify, and escape founder-led sales. 17 years in the agency space, inc. former CMO at Scorpion ($20 -> $150M in 6 years). Author of bestselling "Anyone, Not Everyone."
“You have no idea how competitive the dental marketing niche is…” Today’s guest, Xaña Winans, Founder of 7-figure dental marketing agency Golden Proportions Marketing, takes us through her agency's growth story, the evolution of their offerings and sales approach, and how she leverages speaking engagements to drive leads. We discuss: → Learning from your mistakes and when to call it. → How to add new service lines and the best way to test them. → Why custom offerings work for Xaña’s agency. → How to weave account strategists into sales workflows. → Why it’s better to hire based off of expertise and teach the vertical versus vice versa. Here are some actionable key takeaways for agency founders: → Looking to branch out to another vertical? Be prepared to give it your all. → For new recurring revenue products, test them out first for free to learn and adjust. → Let the numbers tell you when it’s time to hire sales. → A qualified lead is a potential client whose expectations align with what you can deliver. → When it comes to industry events, bigger isn’t always better for driving leads. This episode of the Vertical Go-To-Market podcast is available now on all platforms worldwide. Go listen! ------------- I'm Corey Quinn 🎯 Click my name + follow + 🔔 I help agency owners specialize in a vertical market. Click the link on my profile to connect. #agencygrowth #deepspecialization #positioning
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Podiatry Business Mentor & Clinic Owner🔹Podiatry Clinic Marketing Specialist🔹I Help Podiatry Clinic Owners To Double Their Profits In 12 Months Or Less🔹Clinic Owner🔹Podiatrist
Did you miss our popular episode on avoiding mistakes new podiatry clinic owners make? Watch the video version now for all of Lorcan's insights on pricing, marketing, websites, rebooking, and the business mindset shift you NEED for success! Click the link in the first comment to watch it on our Youtube channel! #podiatry #clinicowner #businesstips
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🎙️ Get Ready for a Branding Boost! 🌟 Ever wondered about the magic behind personal branding? 🧙♂️ Our next episode is about to unveil the secrets! 🗣️ "When it comes to branding, how essentially your personal brand is what gets people to invest in you..." Join us for our upcoming episode where our guest speaker dives into: 🔮 Challenges in Acquiring New Dental Patients 🚀 The Power of Personal Branding 💡 The Importance of Mindset And this gem, “And remember, queens, your personal brand is your crown jewel. Polish it, shine it, and let it lead you to the leadership throne you deserve!” Stay tuned for the full episode release – it's a journey you won't want to miss! 🎧✨ Deneen Dismore GnA Consult #PersonalBranding #PodcastTeaser #ComingSoon #LeadershipGoals
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✨ 𝟐𝟎𝟐𝟒: 𝐓𝐡𝐞 𝐘𝐞𝐚𝐫 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧! 🎙️ Introducing '𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 WEO Media - Dental Marketing', your indispensable podcast guide, launching on 𝐉𝐚𝐧 𝟏𝐬𝐭. This is where industry leaders and marketing gurus converge to redefine dental marketing. Host Joseph Allen Stith brings you exclusive content, from innovative strategies to digital marketing triumphs, all tailored for dentistry's unique challenges. ➡ Join our community, engage in meaningful conversations, and take your practice to the forefront of the industry. 𝐃𝐨𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐥𝐢𝐬𝐭𝐞𝐧—𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭, 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐰𝐢𝐭𝐡 𝐮𝐬! 📈 #WEOMedia #MarketingMatters #DentalInnovation #PodcastPremiere #DentalMarketing #NewPodcast #MarkYourCalendars #Podcast
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Adjunct Assistant Professor UMKC School of Dentistry, Attending Orthodontist at Children's Mercy Hospital, Venture Partner at Flagstaff Ventures
In today's fast-paced orthodontic landscape, staying ahead requires innovation and insight. That's why I was excited to sit down with Oliver Gelles, co-author of "Level the Curve: Data-Driven Practice Management Principles to Compete in Today’s Changing Orthodontic Landscape," on The Burleson Box. 🎙️✨ Our conversation uncovers how data-driven strategies are revolutionizing traditional practice management, enhancing both efficiency and profitability. Key highlights: • Insights from 430,000 patient starts and over $2.2 billion in production. • Practical steps to implement unique payment solutions, improve cash flow, and streamline insurance processing. • How to eliminate guesswork and trial-and-error in running a successful orthodontic practice. If you're an orthodontist looking to transform your practice, this discussion is a must-listen. Discover how "Level the Curve" can help you unlock greater efficiency and profitability. 🔗 https://lnkd.in/gQ42XEMw #Orthodontics #PracticeManagement #DataDriven #Efficiency #Profitability #LevelTheCurve #Podcast #OrthoFi
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Highly ranked PE and healthcare podcasts, board member,investor, founder, author, lawyer
Listen Here: https://lnkd.in/g8KfDyE3 Join us for a compelling discussion with Armanda Lester, Vice President of Operations at North American Dental Group (NADG), as she shares her background and insights into the dental industry's pressing issues. Armanda discusses her excitement and concerns for the future, along with the essential qualities healthcare leaders will need to navigate the evolving landscape successfully in the next 2-3 years. For more information about Becker's Healthcare, please contact Jessica Cole or Scott Becker. #podcast #womensleadership #healthcare
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Listen Here: https://lnkd.in/gc9rXA4c Join us for a compelling discussion with Armanda Lester, Vice President of Operations at North American Dental Group (NADG), as she shares her background and insights into the dental industry's pressing issues. Armanda discusses her excitement and concerns for the future, along with the essential qualities healthcare leaders will need to navigate the evolving landscape successfully in the next 2-3 years. For more information about Becker's Healthcare, please contact Jessica Cole or Scott Becker. #podcast #womensleadership #healthcare
Becker's Dental + DSO Review Podcast: Armanda Lester, Vice President of Operations at North American Dental Group on Apple Podcasts
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🎨 Zirc's 16-color system, enhances clinical efficiencies in dental practices with organizational brilliance. Colorful innovation in dental workflow. Learn more in the American Made Podcast. Explore Zirc today! https://lnkd.in/g_9-kuDN #ColorMethod #DentalEfficiency #InnovativeWorkflow
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Listen Here: https://lnkd.in/gjtPpeF3 Join us for a compelling discussion with Armanda Lester, Vice President of Operations at North American Dental Group (NADG), as she shares her background and insights into the dental industry's pressing issues. Armanda discusses her excitement and concerns for the future, along with the essential qualities healthcare leaders will need to navigate the evolving landscape successfully in the next 2-3 years. For more information about Becker's Healthcare, please contact Jessica Cole or Scott Becker. #podcast #womensleadership #healthcare
Becker's Dental + DSO Review Podcast: Armanda Lester, Vice President of Operations at North American Dental Group on Apple Podcasts
podcasts.apple.com
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Author of “Marketing Me” 📕 Conference & Event Speaker 🎤 Personal Branding Specialist ☆ Marketing Mentor & Educator ☆ Life member, Australian Marketing Institute ☆ Mum-of-Five ☆
As a mum of five school aged kids I see the inside of a dental surgery fairly often. And as a mum of three boys there have been more accidents and after hours emergency dental visits than I ever would have imagined. I’m so grateful for those kind, experienced dentists that were there for me and my family when we needed it. So when I was approached by Dr Jesse Green- Dental Coach to appear on the Savvy Dentist Podcast I was thrilled. Not just because I’m fascinated with applying the principles of personal branding and growth to various industries. But because having worked with lots of medical and wellness professionals I am well familiar with the difference this can make to both business and quality of life - and the inherent challenges that come with scaling a practice. We had a great conversation and while this one is specifically relevant to dentists there is so much good in there for other business owners who feel the need to work “on” their business rather than “in” it - yet aren’t sure how to elevate the profiles of their team and support staff in a way that feels good to them and builds their personal profile - while keeping the “practice brand” front and centre so it has commercial impact and builds the equity of thr practice brand in both the short and long term. An exciting area many businesses are grappling with so if you can relate I highly recommend a listen! #personalbranding #personalbrand #dentalindustry #contentmarketing #smallbusinessmarketing
♠Dental Business Coach✔Performance Coach✔Author✔Podcaster✔Keynote Speaker♠
Have you ever wondered if it’s worth putting the time or effort into building your personal brand? Do you worry that allowing your key team members to showcase their talents to the world may leave you stranded as they move on to bigger and better things? In our latest episode of the Savvy Dentist Podcast, we're thrilled to have Nina Christian, a renowned marketing strategist and branding expert, join us to shed light on how the power of personal branding can transform dental practices. She addresses common concerns among practice owners about the impact of personal branding on their business's growth and sustainability. Nina demystifies personal branding, illustrating its pivotal role in enhancing practice visibility, building patient trust, and empowering dental professionals to step back from day-to-day operations without losing their practice's personal touch. In our latest episode, you'll: 🎧Learn to identify marketing opportunities for scaling your practice efficiently. 🎧Understand the power of personal connection over logos and brands. 🎧Discover strategies to elevate your team's reputation and trust in the marketplace. 🎧Uncover the sweet spot where personal fulfillment meets business objectives. 🎧Gain insights on building an A-team that scales with your practice. We discuss the dynamic and evolving nature of personal branding, emphasising the need for authenticity, clarity, and alignment with personal and professional goals, highlighting the crucial balance between personal expression and business strategy. Tune in here: 👇 https://lnkd.in/gsfntnb3 @ninachristianhq #podcast #personalbranding #dentalpracticeowners #scalingup #growth #practicegrowth Nina Christian
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Managing Director at Socratic Dialog LLC
1moLooks awesome! Ash always has great insights! A great use of time!